Just like your peanut butter and jelly or salt and pepper, video and marketing go together as well.
From 1960s when the first television commercials were being aired to today’s age where branded content can be streamed live through Facebook, YouTube, Snapchat and other platforms, there is no denying the fact that video is the king of content.
Video marketing has offered businesses the chance to share their messages on a medium that is not only attractive but also adaptable to various screens, while also being easily shareable.
According to Visual Networking Index Forecast (VNI) which is the annual report published by Cisco, it was revealed that mobile data traffic has increased aggressively: 400 million times as much over the last 15 years. This means more consumers of data, increased number of mobile devices and better technology which all has led to an equally aggressive increase in video production and consumption.
Cisco further states that 85% of all mobile data traffic will be video in the near future. This seems plausible as Facebook, Snapchat, Twitter and Instagram are coming up with new avenues for their users to create, share and consume videos
With mobile technology on the rise, smartphones and tablets allow more consumption of video content daily. Since visual content offers better engagement, more customer attention and helps in SEO, marketers are naturally pushing towards more videos.
Below is a highly informative infographic that shares insights about videos and their future till 2020.