Being a start-up can be an exciting, but lonely business.
You’re trying to gain momentum, but maybe you’re burning the candle at both ends. You’re convinced you’ve got something other people want, but sometimes it’s hard to get the word out there to the customers you want to reach.
But you’re in good company.
The truth is, if you’re a small business owner, or are considering starting one, you’re one of many. The U.S. Small Business Administration estimates there are currently 28.8 million small businesses in the U.S. alone. While Global Entrepreneurship Monitor (GEM) reports that 27 million working age Americans are either starting or running new businesses.
So with so many start-ups competing for the hearts of consumers, how does your biz get the final rose?
You guessed it: An Explainer Video
An explainer video can make a difference in whether you’re one of the 50% of businesses that makes it in the first five years of your company’s life (Bureau of Labor Statistics). Just ask Dropbox, the Dollar Shave Club, Mint, Rypple and Crazy Egg— all start ups that had explainer videos that put them on the map.
So, to keep it simple, we’ve put together the top 3 reasons an explainer is a must for your start-up.
- It answers the essential questions to why your business exists, in a bite size and entertaining segment of 2 minutes or less. Have you ever hung up on a solicitor or avoided eye contact with a salesperson thats looked like he was ready to corner you with a pitch? Why is that? Because nobody wants to be bored or have their time wasted. An explainer video allows you to grab a potential customer’s attention in a non-invasive way, and engage them while answering the important questions about why your business matters. Plus with graphics, music, and an entertaining script, you can also communicate the culture of your business, to make the perfect introduction to interested buyers.
- It makes you memorable.
Standard marketing knowledge points to the Rule of 7. Basically, a potential buyer needs to be exposed to an advertisement 7 times before he or she will make a buying decision. An explainer video can get around this. People remember stories. Combine the power of auditory and visual learning with engaging content- and you just crossed karate chopped the Rule of 7 to one and done. A video can be innovative, inspiring, or funny enough to be memorable. More than that, an explainer video helps your customer see a need, and shows them how you can solve it. Not to mention that 96% of consumers find video helpful when making decisions online, and 75% are more likely to purchase after viewing a video related to the product or service, according to a study by Digital Third Coast. With a compelling call to action, you could convert a potential buyer to a satisfied customer on the spot.
- It delivers results.
Most of us get pretty excited about numbers—the number of Facebook likes, Twitter followers, email subscribers, and so on. So what if we told you that an explainer video could increase the average time a user spends on your website, which can improve your google ranking? What if it could increase your conversion rates by 10-20% like Dropbox and Rypple? What if you could post this video across multiple social media platforms, meaning more reach, more engagement, and more shares?
With a start-up, progress can be slow. A customer explainer video may be just the jump start you need. Lets get started.