Here are the top ten explainer videos that we believe kick ass.
Explainer videos are great. They get the message across in a fun, colorful and engaging way and ensures that your audience knows what your product or service is all about. Explainer videos have been used by businesses for many years. However with rise of digital media marketing, videos have become staple of content marketing.
And why shouldn’t they? According to an article by the inbound marketing specialists are HubSpot, 58 percent of all B2B buyers watched videos during their buying decisions. With power of visual storytelling, businesses can address buyers and speak to them about the many benefits they offer. Over the years some really awesome explainer videos have come up. Gathered here are the top ten explainer videos that we believe kick ass.
#10 Groupon Animated Explainer Video
We love the fact that this amazing video showcased the message within 30 – seconds. With the attention span of audiences getting shorter, this video is the perfect example of the fact that you can share what you want in short videos.
#9 AirBnB Explainer Video
What we love about this video is the perfect blend of live action and motion graphics. AirBnB couldn’t be better explained without having human element in it. And we are getting that Wes Anderson vibe which has been done perfectly.
#8 Back to Start – Chipotle‘s Explainer Video
Telling a story about uncomfortable stuff is really hard. But the people at Chipotle did it amazingly in their explainer video that shares the horrific practices being followed in fast food industry when it comes to animals. The brand reinforced its commitment to working with farmers and not with manufactured foods industry in this lovely explainer/ promotional video. With Willie Nelson singing his rendition of Coldplay‘s famous song “The Scientist“, nothing can go wrong with this explainer video.
#7 Mint.com Explainer Video
You know why we love this one, it succinctly shares the message using a great narrative. Watch it below and learn about Mint.com in this great explainer video.
#6 Unlock the Value of Twitter
Twitter has created one of the best explainer videos out there. Twitter is a global phenomenon now and it is no wonder they created a simple but powerful explainer video aimed at startups and small businesses. Take a look:
#5 Solo Explainer Video
This video is something of a promotional and explainer video. However it has been done masterfully explaining all that there is to about Solo within a minute.
#4 Pinterest‘s Explainer video
Pinterest is now one of the foremost social media platforms. It released its cartoon based animated video that starts from the 70s where we all used to buy photo racks to current age where we now upload and share images.
#3 5Crowd Explainer Video
Telling freelancers that they can now directly work with the biggest brands of the world is no easy task. However when we were approached by the good people of 5Crowd to create something fun and engaging we came up with this. You can also get a preview of our work here
#2 Farmer Finder Explainer Video
Farmer Finder Explainer video is amazing not because of its brilliant transitions but because it expertly shares the bad omens in food industry and its mission for helping farmers without much negativity.
#1 Pricena.com explainer video
The number one on our list is Pricena.com explainer video. We love how they used rich colors, the dialogues and situations faced during buying process. The infographic style and the lovely character animation keep you hooked till the very end. See it for yourself.
Going through these videos you must have noticed that they all had certain elements common in them. First of all it was the touch of humour to ensure people are hooked till the end. Secondly you will have to admit that the visuals used in the videos were attractive, interesting and great to look at. This is key factor in explainer videos. You need to add colour and fun in your characters, script and background of the video. All of them showed the products or services one way or another. This is another thing that you need to consider. And lastly none of the videos above were more than 2 minutes. It’s very important that your explainer video is short, to the point and sweet.
Now there is no need to feel envious of these wonderful explainer videos. You too can get one for your website, brand or startup. Get in touch with us today