Traits that make an explainer video awesome - MotionCue
Explainer video

Traits that make an explainer video awesome

By July 3, 2015 6 Comments

There is no doubt that videos are now ruling social media platform and search engines. Big brands like Unilever, Johnson and Johnson to small startups and entrepreneurs are now using explainer and promotional videos on their digital media platforms. And why shouldn’t they! It gets them greater organic reach, helps in engaging their customers and gets their message across.

The main question that plagues everyone is what makes a great explainer video. Well to help you out we have gathered here all the traits that make an explainer video grand.

The script

An explainer video is like telling your story. Like any good story it needs to be clear and coherent. This is why script is incredibly important. You will have many thoughts that you want to incorporate into your explainer video. To ensure you don’t end up creating a confusing pattern in your explainer video, you should rely on creating a script.  To ensure your script is perfect you consider the following things

  • It should be around 150 words for a video that is only 1 minute. Keep it short and concise.
  • Take out the tough words. A good jargon may illustrate your vocabulary prowess but remember that videos are candid. And in candid conversations people don’t use complicated and complex words in their sentences.
  • Choose a language that is most suited to your audience. Remember your target audience and choose their language to make your video relatable.

Showcase the benefits

It’s an explainer video that is targeted to your customers.  So don’t go on a promotional tone where you are shouting your features to them. In fact share how your product or service is beneficial to them.  Whether it’s a brand, a new app or a startup explainer video, it is important that you don’t fall into the trap of showcasing your features.

Technical stuff makes your video boring and standard. To stand out from others you need create a video that shows benefits like ” it can save you a lot of time and money” compared to “it comes with long lasted battery”. Here’s an example of the DocBuster that relies on fun and humour to share information a serious business solution

DocBuster Explainer Video from MotionCue on Vimeo.

Shorter videos have longer impact

One thing that we always recommend to our clients is to make the video short. A great explainer video needs not more than 90 seconds to convey its message. In fact an average customer is reported to have an attention span of 90 seconds. For ideal storytelling where a customer remains engaged in your video you will have to make it short and to the point.

Clear call to action

Believe it or not, most explainer videos have amazing script, a professional voice over and amazing visuals but fail to place a good call to action. A video that ends without prompt the customer to takes action is a wasted effort. The last segment of video should include a strong call to action to bring about the desired action from your customers.

The art of storytelling is centuries old. In era of digital marketing where customers are now exposed to all kinds of content, video can help startups, big brands and businesses to share their story with their customers easily. If your brand is in need for a great explainer video, you should get in touch with us today.

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