Why your content needs short videos - MotionCue
Video Marketing 101

Why your content needs short videos

By June 30, 2015 No Comments

Short videos may be small in size but can offer huge benefits.

Content marketing is now one of the foremost ways through which brands can reach their target audiences. Content that is engaging, shares information and is shareable is now key to success. However with customers having access to internet through smart devices, brand managers and content marketers are now leveraging the power of visual storytelling through videos.

Contrary to popular belief, videos are not for big brands alone. Start ups and small business enterprises can also incorporate videos in their content. This is where short videos come in.

A short video which would be only 30 – 45 seconds long will allow you to share content to your audiences on digital platforms. There are myriad of options when it comes using short videos in content. In this course of writing will go through some examples that you can use to get high engagement.

Share tips

Short videos can be used to share tips and hacks with your audiences. These videos can share ideas on how to use your products and services more efficiently. For instance the good people at Johnson and Johnson use short videos on their “Healthy Essentials” Facebook page to share awareness regarding safe and healthy living.

 Promote your events:

With short videos you can easily promote your upcoming events. You can share your booth at an expo or share highlights of your events with your customers. With videos you can actually engage your customers by showing them scenes of the events in real time. Images have been used for long but with videos you can make your customers feel as if they are right there, participating in the event.

Sharing news and announcements

With short videos you can share news regarding new products or services, upcoming events and even new discounts. It shouldn’t be a promotional video but in fact a funny, engaging video that showcases the news in a friendly manner.

Behind the scenes videos

When brands become candid, they become personal with their customers. Short videos can be used to share behind the scene glimpse of the company. Interviews with the employees, what goes behind in events, how does a product reaches to the customer and much more.

So there you have it. Short videos can certainly add a punch to your content. Videos generate more organic reach for your brand on digital platforms as Social Bakers reports that videos have 2x more organic reach compared to other post types. Using short videos will keep your audiences hooked to what you have to say. For startups this may be the key to reach greater audiences without spending a lot.

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