In this digital era, video has become a necessity for modern businesses, which is why most companies including industry giants such as HubSpot and Neil Patel, have consequently fallen in line.
Marketers of today know that most of their prospects hang out where there is a video streaming feature.
And while sports and news-related industries have been leveraging the benefits of live streaming, it doesn’t mean it should be limited to that niche.
In fact, with the stickiness feature of live video, you can make viewers stay on your website for longer by augmenting their experience.
So, if you want to practice this tactic, here’s what you’ll need to do to stream live video on your website.
How to embed live streaming video on your website
According to the best practices pertaining to a website’s content, it is generally a bad idea to upload a video directly to your site. Videos are usually quite heavy in size and hosting them could easily turn into a pricy endeavor.
Additionally, the reliability that comes with other hosting platforms compared to one’s own is unmatched.
Here are some platforms where you can host a live video:
- Vimeo
- YouTube
- Dailymotion
- Facebook Live
Facebook Live
Step-by-step instructions
1. Right-click on the live video you want to embed to see the “embed code” option.
2. Tap the time stamp to receive the URL.
3. Go to the Code Configurator in the Facebook for Developers site, paste the URL and click the “Get Code” option. You can now use this code to paste it onto your website.
Those are all the steps. Now the Facebook Live video will stream on your website. One rule of thumb that you should follow is to shoot the live video from a page and not a group.
YouTube
Step-by-step instructions
1. Switch the stream to unlisted or public.
2. Navigate to the “Watch page” and click share.
3. Then from the options click on Embed to get the embedded HTML code and paste it on your website.
It’s important to note that you’ll need to have a verified account on YouTube in order to go live.
Vimeo
Live streaming on Vimeo is not free. It offers live streaming at $75 per month and is billed annually. You can check out this page to review their plans.
To embed a Vimeo live stream on your website, you have to follow the below steps:
1. Click the share button.
2. Copy the code under the Embed heading.
3. Navigate to your website and paste the code there.
Read more: Vimeo Basic or Paid – Decide What’s Best for You
Dailymotion
Similar to Vimeo, for Dailymotion you have to follow these steps:
1. Click the share button.
2. Copy the code under the Embed heading.
3. Navigate to your website and paste the code there.
Conclusion:
Keeping in mind the stats regarding the prominence of video we come across, there’s no reason why you should only have textual content on your website. Sure, it’s not light on the pocket to upload videos directly to your blog but with video embedding, that is taken care of.
Read more: Social Media Video Trends to Stay on Top of in 2020
