3D Product Animation: Everything You Need to Know

Have you ever wondered how those cool 3D animations in commercials or product presentations are made? Well, you’re in for a treat because we’re diving into the fascinating world of 3D product animation.

Whether you’re a curious business owner/manager shopping for a 3D product animation video or just someone who wants to learn about animation, we’re going to show you the ropes.

Our video animation company also specializes in making 3D animations. Here’s a video we made.

If you want something similar, get in touch.

Want a video for your business?



Now let’s dive in!


What is 3D product animation?

Simply put, it’s a way of creating moving images in a three-dimensional space.

Instead of a flat, 2D image, you’re working with depth and perspective. This makes your product appear more realistic and engaging.


Why is 3D product animation important?

3D product animation is crucial in modern marketing due to its ability to visually captivate audiences and convey product details.

3D animations engage viewers in a way that static images or traditional graphics cannot. It brings products to life with realistic movements and details.

Furthermore, 3D product animation lets you experiment with emerging visual trends. This contributes to brand differentiation and makes this medium a powerful tool for businesses looking to stand out in the competitive market.

Read more: What’s the Deal with 2.5D Animation?


What does it take to create good quality 3D animation?

Creating effective 3D product animations requires a blend of creativity, technical skill, and attention to detail.

Here’s what it takes to create next-level 3D product animations:


i. A solid concept

Before diving into the animation process, having a clear concept of what you want to achieve is important.

It should outline the key features and movements that highlight the product. A well-thought-out plan will save time and guide your creative decisions.


ii. Strong 3D modeling

The animation team should have a strong understanding of the fundamentals of 3D modeling. The better your model, the more realistic and appealing the animation.


iii. Attention to textures and materials

Realism in 3D product animation often comes down to the quality of textures and materials applied to models.

Different textures can give you the look and feel you desire. It’s crucial to pay attention to how light interacts with various materials to enhance realism.


iv. Optimization

Large and complex 3D models can strain computer resources during animation rendering. Models that are optimized for performance with techniques like LOD (level of detail) maintain quality while improving efficiency.


v. Perfect lighting

Lighting sets the mood for the animation. Different lighting setups can be used to highlight the key features of the product.

Factors like shadows and reflections are considered to add depth and realism. Different lighting can also evoke specific emotions.

Related: How to Make 3D Animated Videos: A Useful Guide


vi. Camera techniques

The virtual camera is the audience’s window into your 3D world.Therefore, it’s important to experiment with camera angles, zoom levels, and movements to create visually dynamic animations.

The story you want to tell matters, as it will guide the viewer’s focus with camera angles.


vii. Understanding the principles of animation

An excellent grasp of animation principles such as timing, spacing, and easing is crucial. These principles help create smooth and natural movements.

Here’s a tutorial that shows how to control the motion of 3D models:


viii. Backgrounds and environments

Backgrounds or environments add context. This provides a more immersive experience and can help tell a more complete story about your product. Consider the setting and how it complements your product.


ix. Cool animation styles

Don’t be afraid to explore different animation styles. Whether it’s a sleek and modern look or a playful and whimsical approach, the animation style should align with your brand and resonate with your target audience.


3D product animation process

First, we need to mention that creating a 3D product animation is not a one-person job. There are several specialists and often a dedicated project manager who work together to bring 3D animations to life.

Each one is an expert in their domain, and one person cannot be expected to perform all the functions.

The steps involved include 3D environment modeling, character modeling and animation rigging, object animation, texturing, lighting, rendering, compositing, sound designing, editing, VFX, and sculpting.

Now we understand what goes into a good 3D product animation. The process for creating animation varies from agency to agency, let’s take a look at what the process for creating one at our animation company looks like.



1. Discovery meeting

We start with a discovery meeting where we delve into the details of your business, goals, and motivations.

Understanding your target audience, their challenges, and your unique selling proposition helps shape the foundation for your video.

We discuss your distribution plans, competitors, and your style preferences, ensuring we align our efforts with your objectives.


2. Script

Following the discovery meeting, we draft the script based on our discussions. The script length is determined by the desired video duration, aiming for 1-2 engaging minutes.

We involve you in the creative process, sharing the initial script draft for your review and feedback. Once approved, we proceed to the next phase.


3. Voice-over recording

For narration and dialogues, we present demo reels featuring male and female voice-over artists. You have the opportunity to listen to samples and choose the voice that suits your project.

If you have specific accent preferences, we provide relevant options. This step ensures your video’s audio perfectly complements its content.


4. Styleboard

With the finalized script and voice-over, we illustrate the initial scenes through a styleboard.

This visual representation includes character designs, color schemes, and illustration styles, offering a preview of the finished product.

After receiving your feedback, we make necessary adjustments to ensure the visual elements align with your vision.

Here are some style examples.


Style 1



Style 2



Style 3



5. Storyboard

Following approval of the styleboards, we construct the complete storyboard. This essential step outlines all video scenes without animation.

Through collaborative efforts, we refine the storyboard to ensure that the conveyed message resonates effectively with your target audience.


6. Animation

Armed with an approved storyboard and voice-over, our animators bring your vision to life.

We combine all assets, including the final script, storyboard, sound effects, music, and voice-over, to create an engaging and visually appealing video.

This stage marks the transition from planning to the exciting animation process.

Related: A Breakdown of Our Animated-Video Production Process


7. Music and sound effects

To enhance engagement, we integrate music and sound effects into your video. This final touch contributes to creating an immersive experience for your audience.

Once you’re happy with the animation, your video undergoes its last refinement. After this, it’s complete and ready for distribution.


8. Rendering and exporting

Before distribution, the 3D product animation needs to be rendered. Rendering turns the digital creation into a video file.

Depending on the complexity of your animation, this will take some time. Good things come to those who wait!

Now all that’s left to do is showcase your work!


Showcasing your 3D product animation

Once you have your first 3D video, you’re going to want to share it with the world!

You can export your animation in various formats, making it compatible with different platforms.

Share it on your website, social media, emails, or even include it in your presentations to impress your audience.


That’s a wrap

And there you have it, a breakdown of what it takes to make a 3D product animation! Remember.

Don’t be afraid to unleash your creativity and explore the endless possibilities with 3D animation. So, what are you waiting for? Pitch our 3D experts your video concept and let’s work on bringing your 3D vision to life.

Want a video for your business?


Posted by Samra Tiwana

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