Video is set to make waves in 2020 with several marketing gurus predicting how this form of content will be one of the top trends in the new year.
The video marketing landscape looks promising due to the fact that the market valued at a whopping $34 billion in 2019 is expected to expand and reach $52 billion by 2023.
Internet traffic points in a similar direction. Cisco predicts that 82% of all internet traffic will be streaming video content by 2022.
With all that buzz, it’s no surprise that businesses are prioritizing video content; updating marketing strategies, and trying to find ways to get more creative with video.
Thankfully, things have changed drastically since the late 1800s when rudimentary motion pictures made their debut. Fast forward to today and technology has made it possible for almost anybody to create their own film or video. But just because you can do it yourself, does it mean you should?
Video production requires time, expertise, equipment, and plenty of industry knowledge. The resource investment is an aspect you can’t overlook and if your company’s primary function isn’t related to creating videos, you may want to consider hiring an agency to outsource video production.
In this post, you’ll see why it makes sense to outsource video production for your business.
5 Reasons to Outsource Video Production
1. If you outsource video production, you’ll save time and money
Video production is a time-consuming process and requires going through several structured processes to reach successful completion. We’re talking ideation, scripting, storyboarding, producing, editing, etc.
The latest smartphones may be capable of capturing decent footage but when it comes to producing a high-quality live-action video for your business, your iPhone may not cut it.
If you’re thinking about purchasing professional equipment, just remind yourself that it does not come cheap.
Consider if it’s feasible for your business to purchase or rent all the pricey equipment to produce a video because the costs will add up.
You’re likely to conclude that it’s not worth it especially if you own a small business and don’t intend to produce video content regularly.
Whether you’re going to make a live-action video or an animated one, it takes mastery of different kinds of software to make things happen during the production process.
You can’t expect just any one of your staff to figure it out and deliver polished results.
So, instead of trying the old do-it-yourself approach, contact a professional video production agency that will help bring your vision to life.
If you outsource video production you’ll also get guidance on how to market your video so you can get the most out of it.
2. If you choose the right video production company, you’re guaranteed quality
The right video production agency brings years of experience to the table. The individual team members possess a wide variety of skills and know-how about the work that they do and the industry at large. This is a major advantage.
Compelling storytelling is one of the key ingredients that make any type of content stand out. With the popularity of video, it’s imperative to strive to create content that adds value and not just dish out video just for the sake of putting stuff out there.
Working with various clients allows production agencies to have an intuitive understanding of what works and what doesn’t.
This kind of insight is crucial when it comes to creating a video that leaves a lasting impression.
Video is a tricky medium to work with. Experience can go a long way when it comes to results.
3. Keeping up with video trends isn’t easy
Ever since video content started gaining traction, new strategies and trends have been surfacing constantly. From optimal video length, video’s relationship with social media, live streaming, vertical videos, short-form, and long-form content, etc. it can become hard to keep up.
Video marketing is a discipline that is constantly evolving. It takes a lot of R&D to make sure the content your producing is going to strike the right chords.
If you decide to take up the task yourself, you’ll find yourself attempting to juggle too many balls at once.
If you outsource video production, you won’t have to rack your brain and stay on top of everything that’s going on. You could just leave it up to the experts and focus on your business instead.
Skip the stress and find out what works best for your business and the resources you have at hand.
4. A production agency will bring your vision to life
A professional video production agency will understand your vision; goals and work with you to help refine your idea and present it in an appealing, impactful way.
If you outsource video production, you’ll be guaranteed to end up with a video that ticks all of your boxes and looks the part.
With an endless stream of video content, audiences are more selective about what they pay attention to.
A compelling message, interesting style or high-quality visuals are the only things that stand a chance of rising above the ocean of endless content that exists online.
5. When your in-house video production is at capacity
All right, what if your company already has an in-house video production department? Well, if that’s the case then there may be times when your team is swamped.
To unburden your team and save them from burnout, you could handover a few tasks or projects to a production agency.
This will help distribute the workload and keep your team from constantly working under pressure.
If you outsource your video production, you also have the opportunity to gain a new perspective. If you’re thinking about making an explainer video, for instance, then you could benefit greatly from an outsider’s perspective.
The Bottom Line
The point is that you have to weigh your options and take a close look at your priorities, strengths, and limitations. Relinquishing some control means that you’ll have more time to focus on the key aspects of your business.
If you outsource video production, you’ll be able to work on more pressing matters while staying on top of the latest video trends.
If you’ve never worked with a video production agency before and have some questions coming to mind, feel free to reach out to us. We’d be happy to help you out!