A Breakdown of Our Animated-Video Production Process

Video has occupied the throne as ‘content king’ and this trend is showing no signs of slowing down. As a result, a lot of companies, who never experimented with this medium, are jumping on board.

You can’t overstate the importance of video content because stats don’t lie. According to Salespanda, 75% of users visit the marketer’s website after watching a video. Oberlo states that 85% of internet users in America watch videos monthly and 54% demand more video content from their favorite brands.

If you don’t have a dedicated department for video content creation, the task of creating consistent videos can seem overbearing. If you engage a professional video production agency, you’ll get quality content that helps you achieve your goals.

Animated videos are a popular medium for businesses because they are cost-effective and engaging. There are several types of animated videos and you could go in various directions. Check out our post on the best-animated video types for your business.

Regardless of the animation style, it takes several cogs working harmoniously for a great video to come into existence. In this post, we’ll break down the animated-video production process. In the end, you’ll have a better understanding of how it all comes together.


The animated-video production process

motioncue's animated-video production process-infographic


Discovery meeting

We kick things off with a discovery meeting. This allows us to learn about your business, goals, and motivations. The meeting also helps us understand the following:

  • Who is your target audience?
  • What are the target audience’s challenges and frustrations?
  • How will the video address those challenges and frustration?
  • How do you plan to use your video and what channels, such as social media, email, website, do you want to distribute it on?
  • Who are your competitors and what is your unique selling proposition?
  • What are the objectives and goals you want to achieve with the video?
  • What are your video style preferences?



After exchanging ideas and gathering information, we’ll start preparing the first draft. Often, the client provides a brief document that the scriptwriters can refer to when they begin to plan the script.

The length of the video will dictate the length of the script. We recommend aiming for a video that’s between 1-2 minutes because these are more engaging. Once we’re done with the first draft of the script, we’ll send it to you for review and feedback.  Once the script is fully approved, we’ll move on to the next stage.


Voice-over recording

When it comes to narration and dialogues, we’ll share male and female voice-over artists’ demo reels. You’ll get to listen to samples and choose the artist whose voice you think suits your project. If you require a particular accent, we can provide relevant options as well.




Once we have the finalized script and voice-over, we’ll illustrate the first few scenes for your video. This will give you an idea of what the finished product will look like.

You’ll also have an idea of what the character(s) will look like along with the colors we’ll be using, illustration style, etc. After receiving feedback and making the required adjustments to the vital visual components of your video, we’ll move ahead.

Style 1:

Style 2:

Style 3:



After you approve the styleboards, we’ll build the rest of the storyboard. A storyboard consists of all the scenes of your video without animation. We may have to go back and forth at this stage to make sure your audience can resonate with the message you’re trying to convey.



Once we have an approved storyboard and voice-over, we’ll pull everything together and share the first pass of the video with you. Our animators compile all the assets created earlier in the process: the finalized script, storyboard, sound effects and music, voice-over, and combine all of it to create an engaging and visually appealing video.


Music and sound effects

Another key element to making an engaging and impactful video is music and sound effects. Seamlessly integrating animation; voiceovers; music, and sound effects make the video effective at creating an immersive experience for the viewer. Once you’re happy with the animation, your video will be complete.

Read more: How to Choose Background Music for Your Video Content


No limit on revisions

We don’t like to put a cap on the number of revisions at each stage of the process; therefore, you’ll get unlimited free revisions until the completion of your video. We like to get our client’s approval on each stage of the process before we move to the next.


If, for instance, you approve a deliverable but later in the process want to make changes to it, this may result in a little extra fee. For example, if we’re at the animation stage, and you would like us to make considerable changes to the script, this will essentially require us to record the voice-over again; implement necessary changes to the storyboard, and update the animation.

Therefore, we recommend that you get consolidated feedback from all parties involved in the review process at each stage. This helps to streamline the overall process.

Now that we’ve gone through the entire animated-video production process, it’s time for the payoff. You’ll be the proud owner of an animated video that will also act as a powerful animation tool.

Since there’s a lot that goes into making a video, contacting a video production agency would be the best route to go down. If that’s something you’re into, then feel free to visit our website and get in touch with us.

You can check out our services here and our portfolio here. Leave us a comment if you have any questions. We’d love to hear from you!

Posted by MotionCue

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