Animated explainer videos are short marketing videos that break down complex products or services for viewers with the use of animation.
When done well, these bite-sized pieces of content can be great at hooking people’s attention.
The influence of these videos is incredible. According to our survey, we have found out that:
- 76% of our respondents said that product/service explainer videos help them make a buying decision.
- 77% of our respondents said that they would watch an ad if they found it relevant.
- 65% of marketers said they want to build awareness for their brand, and 64% said that video helped them achieve that.
Animated explainer videos come in various styles. Every style may not work for every business, every timeline, or every budget.
If you’d like to have one made for your product or service but have some questions, get in touch. We’d be happy to guide you.
Generally, animated explainer videos are cost-effective and easier to produce—compared to live-action explainer videos.
They also take less time to complete.
Examples of the best-animated explainer videos
Now that we have gone through the tips to follow while creating an effective explainer video. Let’s dig into some of the best examples of explainers that hit the right note.
Here we go!
Purina One – Purina
Purina is a pet care company owned by Nestle. The video shows the important measures the company is taking to create nutrition for pets.
Why we like it:
- Aesthetically pleasing illustrations of characters
- Visually appealing colors and theme
- Smooth flow and transitions
- All of the important information is depicted and explained in 30 seconds
Resource Ministry
We may be a little biased with this one because we made it, but the team had fun experimenting with a cool new animation style.
Why we like it:
- The animation resembles the style of children’s books
- The flow mirrors the act of sifting through a book
- The storyline and voice-over evoke an emotional response from the viewers
If you liked the video and want an explainer for your business, get in touch. We’d love to explore options with you.
Want a video for your business?
Outdoor Clothing – Patagonia
Patagonia is an outdoor clothing company and the video shows its dedication to sustainable production and environmental conservation.
Why we like it:
- Modern artwork and illustrations
- Background music that evokes an emotional response
- Smooth animation transitions
Video fact:
It won the “video of the day” at the Motion Design Awards. It was also featured in the motion graphics category on Behance.
Read more: 12 Amazing 90-Second Explainer Videos You Should See
Ahrefs
Ahrefs is an SEO software suite. The video explains how to use and take advantage of the tool when it comes to managing SEO.
Why we like it:
- Cool videography which includes movement horizontally to the right
- Cute effects and transitions
- Creative typography
How does Azure Work – Microsoft
Microsoft needs no introduction but their services or products still do. This video explains the overall functionality of Azure’s cloud platform.
Why we like it:
- The message is clear and effective
- The animation and illustration display the precise information to educate the viewers
- Teaching a complex system in under 3 minutes is a win in our book
Redhanded
Here is another explainer video we created for a real estate startup Redhanded. The video explains the company’s online platform where people can find and lease properties without paying huge broker fees.
IT-MAN solves your everyday IT problems! – Panorama9
Panorama9 is a cloud-based networking management company. The video shows an IT Man who pledges to resolve IT issues.
Why we like it:
- The 8-bit animation style takes us back to the olden days of gaming
- Humorous storyline
Also read: 12 Best Motion Graphics Videos That Will Inspire You
Welcome to the Age of No-code – Webflow
Webflow inc. is a tech company that provides software as a service (SaaS). The video shows how their services can reduce the time and effort needed for coding.
Why we like it:
- Abstract motion graphics can also deliver your message clearly
- The background music and voiceover add another layer of excitement
Security@me – Security@me
Security@me is a startup that provides a cyber security platform. The video explains how one can handle security disclosures in one place.
Why we like it:
- Vibrant colors
- The modern and trendy illustration style
- Fluid animation
Freighty – Freighty
Freighty is an insurance app that deals in freight management. The video shows how e-commerce business owners can take advantage of offering freight insurance for shipping products.
Why we like it:
- The brand’s color palette is easy on the eyes
- Upbeat music and voiceover
- Minimal artwork that doesn’t distract from the message
The videos we’ve seen so far are pretty impressive, but the fact is that creating this type of stuff is not an easy task.
We’d recommend working with an animated explainer video agency to complete a project like this.
But if your budget does not allow it, you could try making one with an online video-making tool. And if that’s the path you’re going to go down, here are some tips to keep in mind.
Tips for creating an impactful animated explainer video
Define a target audience
One of the biggest mistakes a brand can make is to target everyone. Setting a specific demographic is the best way to start because it will keep your messaging focused.
Write an engaging script
Since the focus of explainer videos is to provide information in an engaging way, your script must be well-written. Hire a copywriter to make sure your message sticks.
Choose the right style
Animation has many forms and genres. You can create in 2D, 3D, or stop motion. It can have a comic setting or a dramatic theme.
There are many options to choose from. Pick one that resonates with your company.
Present a strong call to action (CTA)
The best explainer videos have an effective CTA. For instance, if you want the viewers to visit your website, subscribe or fill out a form, make sure the action you want people to take is clear.
Add music and narration
Find a suitable voice-over artist for your video and add sound and music to bring it all together.
Final thoughts
Creating an animated explainer video is a good way to show your audience your product isn’t as complex as it may appear.
With the above examples, it has become clear that there are many ways you set the tone of your explainer. Your audience can relate to your content as long as your message is clear and has an appeal to it.
As a business owner, no matter which industry you belong to, such as SaaS, healthcare, technology, real estate, education, or non-profit, an animated explainer video will prove to be a solid investment because 59% of marketers said that video marketing showed a positive ROI.
And if you’re not a DIY type of person and are looking for professionals to take over, then leave our video strategists a message. Let’s see what we can do for you!
