Appearing on the Instagram Explore page can greatly help with visibility, and videos tend to have a better shot at appearing on Explore compared to an image. But before we dive into how you can do that, let's get the basics out of the way. So, first things first......
When our clients need an explainer video, they’re excited about their product. They want to flaunt all the great benefits, and they want nothing left out. While understandable from a product owner’s perspective, this can be marketing suicide. Shrinking audience...
[lwptoc depth="2" numeration="none" title="Contents"] Instagram is one of the world’s most popular social networking apps. With around 1 billion official app users and 500 million daily active users of IG stories—the app has made it big in the social media game....
Instagram’s growth is rather impressive. No doubt about that! According to Hootsuite, Instagram users spent an average of 30 minutes daily on the app in 2020, which is a remarkable 13.6% increase since 2019. Recent studies show that Instagram captures around 13% of...
Video marketing has become all the rage. In fact, our 2022 survey found that 58% of marketers plan to incorporate even more videos into their marketing strategy in the future. But what’s the right way to go about utilizing video? Of course, you could share videos...
Considering that 68%Â of consumers spend a quarter or more of their time on social media watching videos, it is no surprise that content regularly goes viral on all platforms. Historically, viral videos were just a stroke of luck where any element would appeal to...
Imagine you're in the market to buy a product or service for the company you work for. You've done loads of market research and have narrowed down your options. If you saw that a particular company had a few happy customers who spoke about their great experience,...
