YouTube is the second largest search engine behind Google. Since its introduction in 2005, the video-sharing platform has continued to grow in popularity and now boasts over 2 billion users. This creates a massive opportunity for businesses both large and small to...
Before 2020 began, experts from a spectrum of fields came out with bold predictions about what the brand-new decade would bring... Most of us didn’t see the coronavirus pandemic looming on the horizon. As we all brace ourselves during these turbulent times,...
For more video marketing trends, check out our latest...
It’s hard work luring leads to your website, let alone keeping them there and converting them into paying customers. But it doesn’t have to be hard, since you can use videos to engage, entertain, and inform your audience on your product or service. While customers...
Think of movies like Raiders of the Lost Arc, The Truman Show, and Ocean’s Eleven. They stand out, don’t they? These cinematic masterpieces did a great job of stirring viewers with excitement and curiosity. And while great cinematography, direction, and acting all...
Every business has three common objectives: building brand awareness and increasing influence, helping prospects and target audiences, and, of course, converting leads. Unfortunately, we’re not part of the Arabian Nights and we can’t summon a wish-granting genie to...
Why’s the character's design important for your explainer video? It’s quite simple, designs speak volumes and they must be used wisely in an explainer so your message doesn’t get misinterpreted once it’s out there in the wild digital unknown. The whole point of an...
