In the fast-paced digital age, IoT is all the rage. And by 2030, Mckinsey estimates that the industry could generate $5.5 trillion to $12.6 trillion in global economic value.
At its core, IoT is changing how people interact with technology. But the truth is, most people don’t understand what it is.
And you can’t blame them because it’s all a bit complex.
This lack of understanding and awareness can be remedied with enough exposure. And there’s no better medium than video if that’s the goal.
Not convinced? Keep reading.
How IoT companies can take advantage of video
As a marketer, you want to engage with your prospects at every stage of their buyer’s journey. With video, you can do it effectively. Here’s how video can supercharge each stage:
Awareness
To reach customers at the awareness stage, you can use video to make people realize that their problem has an IoT solution. For this stage, you can produce:
- how-to videos;
- promos; and
- trending content.
Consideration
When it comes to consideration, you can help customers make an informed decision with videos that go a bit deeper. Try making:
- educational videos and;
- explainers.
Decision
At this stage, you’re prospects just need that extra push. And these videos will help you seal the deal:
- testimonials; and
- case studies.
Loyalty
Once a new customer has been acquired, you can turn them into repeat buyers. For that, you can try creating:
- demos; and
- thank-you videos.
Now, without further ado, let’s look at some of the best IoT ads so you can come up with a brilliant video idea for your business.
Examples of best ads from IoT companies
1. UA SpeedForm® Gemini 2 Record-Equipped – Under Armour
Under Armour is a sports apparel company. This video showcases a new training shoe that comes with a built-in chip that tracks and records different metrics.
Why we love it:
- It exhibits the IoT-based chip in the shoe through cool use of animation
- The overall production quality
2. #LikeABosch – Bosch
Bosch is a renowned engineering and technological company. The video shows how the company is providing IoT-based smart solutions.
Why we love it:
- Creative and funny
- All of the smart solutions are exhibited through amazing acting
- Great production quality
Fun facts:
- The ad was mentioned in the media
- It has garnered over 25 million views on YouTube
3. Revolutionize Your Commute – Tesla
Tesla is an American automotive company co-founded by Elon Musk. The video shows an auto-pilot system installed in Tesla’s Model S cars.
Why we love it:
- Viewers can easily understand how the auto-pilot system works with just one click
- Great production quality
- Short and concise
Fun fact:
The ad made news when it was released
4. Big Game Commercial: Mind Reader – Amazon
Amazon is one of the most recognizable companies in the world. The ad shows how Alexa (Amazon’s virtual assistant) starts to read minds and begins making decisions on its own.
Why we love it:
- It pokes fun at the fears everyone has about AI
- Casting an actual couple was the perfect choice
- Hilarious sketch setting
Fun facts:
- It has amassed 69 million views so far on YouTube
- It was featured in several media
- The commercial also aired during the Super Bowl LVI
5. Oracle Smart Manufacturing – Oracle
Oracle is a multinational software company, and the ad shows how its IoT solutions can help factories.
Why we love it:
- It’s professional and polished
- The visuals and narration are engaging
- The content is educational
6. Meet the Nest Learning Thermostat – Google Nest
Nest is Google’s IoT-based smart home solution. This ad shows a thermostat that adjusts itself according to user requirements.
Why we love it:
- It highlights the benefits of smart technology and showcases how users can save energy
- It also shows how people can use and control this technology from any device
- The content is engaging
7. How HERO Works – HERO
HERO is an IoT-based medication dispenser and solutions company. The ad shows how a user can take advantage of the equipment.
Why we love it:
- It demonstrates each step clearly
- The animation and narration are attention-grabbing
Final thoughts
In a world gone digital, IoT ecosystems are a natural progression. It’s going to be interesting to see the impact this disruption makes on our lives.
Whether you’re a business owner or an employee, IoT technology offers endless opportunities to do things more efficiently.
People who aren’t tech-savvy may have some trouble wrapping their heads around IoT which is why it’s important to educate the masses so that no one gets left behind as we progress.
Marketing videos like explainers and ads are a great way to raise awareness about new and complex developments.
The key is to find a way to convey your message to viewers in a relatable way, which a lot of these ads were able to accomplish. According to our survey, 77% of our respondents said that they would watch an ad if they found it relevant.
So, if you’re an IoT company looking to make waves in smart tech, you’ll need to market yourself well, and that’s where videos can help.
If you’d like to invest in a video for your business, service, or brand, get in touch.
We’ve helped brands like Microsoft and Slack win with video, and it’d be neat if we could do the same for you.
Talk with a video strategist
Read more: 5 Types of Videos Every Business Should Make to Prosper