Animated ads have become increasingly popular in recent years due to their ability to capture the audience’s attention and convey a message in a fun and creative way.
Whether it’s a colorful cartoon or a sleek 3D animation style, animated ads are a great way to stand out from the crowd and make a lasting impression on viewers.
Animated ads have several advantages over traditional live-action commercials. For one, they offer more creative freedom and flexibility in storytelling. It’s also a cost-effective option for many brands.
Animation has also gained a lot of traction all around the globe. Its market size will continue to grow throughout the decade surpassing $587 billion by 2030.
In this blog post, we’ll take a look at some of the best animated ads that have made an impact on audiences around the world.
Let’s go!
The Bear and the Hare – John Lewis & Partners
John Lewis & Partners is a British department store chain that sells general merchandise.
It’s a cartoon-style ad that follows the story of a bear who has never experienced Christmas because he hibernates through the winter. His friend, the hare, decides to give him a special Christmas by waking him up early and showing him all the joys of the season.
What we love about this:
- Attention to detail when it comes to animation
- Characters are beautifully designed with a simple yet heartwarming story
- Lily Allen’s cover of “Somewhere Only We Know” adds another layer of warmth
Prevedere – MotionCue
Prevedere is an American cloud-based business intelligence company that provides a predictive planning platform.
Our video animation company created this ad to showcase how their services work by adding the elements of abstract motion graphics.
What we love about this:
- Flowy and smooth motion graphics animation
- Stunning visuals and colors
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Happiness Factory – Coca-Cola
Coca-Cola is one of the most renowned American brands in the world.
This ad features a couple of live-action scenes, but it mainly comprises animation. It shows different species working together to arrange a bottle of Coca-Cola to bring happiness to a vending machine user.
What we love about this:
- Who wouldn’t love to share a bottle of coke prepared by cute animals
- Simple and memorable concept
- Upbeat background music
Fun fact:
It received a nomination for Outstanding Commercial at the Emmys in 2007.
Why Does Starbucks Blend Coffee? – Starbucks
Starbucks is a well-known American chain of coffeehouses and roasteries.
The ad explains the science behind why Starbucks sources coffee from different parts of the world to prepare various blends and roasts.
What we love about this:
- Pretty visuals that catch the viewer’s eye instantly
- Color combinations and sound effects that stimulate the actual experience of having coffee
- Engaging and easy-to-understand voiceover
Slurpee for 7-Eleven Hawaii – 7-Eleven
7-Eleven is an American chain of convenience stores. One of its products is Slurpee which is a carbonated slushy.
The ad shows 7-Eleven bringing its product Slurpee to the market of Hawaii with its traditional flavors in paper cups.
What we love about this:
- Short and to the point
- Beautiful colors, character designs, and visuals
- Smooth and flowy frame-to-frame animation
Work, Simplified – Slack
Slack is an American instant communication platform owned by Salesforce.
The ad shows how Slack is transforming the communication process with efficient tools so people can get rid of useless meetings and emails.
What we love about this:
- Beautiful use of the brand colors throughout the video
- Modern and trendy style of animation
- Memorable concept
Be Together, Not the Same – Android
Android is an American mobile operating system owned by Google.
The ad shows how people from different personalities and backgrounds can come together and fight off bullying.
What we love about this:
- Heartwarming and engaging content
- Cute characters referencing games of the past
- Nostalgic soundtrack
With The Dreams Of Digital Inclusion – Huawei
Huawei is a Chinese technological corporation that builds smartphones, electronics, and telecommunications equipment.
The ad shows different initiatives Huawei is taking to combat environmental challenges and build a sustainable future through a tiny robot.
What we love about this:
- Beautiful overall 3D environment, visuals, characters, and scenes
- Meaningful content
- A cover of “A Million Dreams” from the film “The Greatest Showman” adds another layer of warmth
Mindfulness – Apple
Apple is an American technology corporation that builds smartphones, tablets, laptops, and computers.
The ad showcases a feature in Apple’s health app that helps users in meditation and calm their minds.
What we love about this:
- A creative fusion of different elements from 2D and 3D animation
- Beautiful colors and visuals
- Of course, the calming voiceover resonated perfectly with the message
Premium Zen – Spotify
Spotify is a Swedish audio streaming platform that offers users to listen to music, podcast, and audiobooks.
The ad introduces Spotify’s new deal for its users that belong to the older demographics. They can stream Hulu’s content for free on a premium subscription.
What we love about this:
- Beautiful colors and visuals.
- Smooth and flowy animation
- Pitch perfect character design and song choice that the chosen demographic can easily relate to
What Would Christmas Be Without Love? – Erste Group
Erste Group is an Austrian financial services group that deals in banking, investment, and asset management.
The ad shows a life of a hedgehog who’s trying to find love and friendship around but fails to do so.
What we love about this:
- Wholesome content that will leave you teary-eyed
- Beautiful animation and visuals
- Cute character design
Fun fact:
The ad has garnered 88 million views on YouTube as of now
The Place You Want to Be – Volkswagen
Volkswagen is a German automotive manufacturer.
The ad shows how Volkswagen customers can benefit from the services offered by the company.
What we love about this:
- Immersive content that gives customers the idea of how can avail of the services
- Cute character design, especially for Beetle
- Beautiful animation
Play With Oreo – Oreo
Oreo, owned by Mondelez International, is a household brand.
The ad shows different ways people can enjoy an Oreo in their daily lives.
What we love about this:
- Playful colors and overall content
- Cute character design
- Flowy and smooth animation
Final thoughts
Brands and marketers are investing in more 3D and 2D animated videos for their products and services lately. Why is this the case? Well, it’s because videos are cost-effective, and they can be produced from anywhere in the world.
So, it makes sense why companies are leveraging animated ads to bring their products or services into the limelight.
If you’d like to take advantage of animated ads but don’t know where to start, then don’t sweat it. Call our video strategists and see how you can win with video.
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