The biotech industry is constantly pushing the boundaries of science and technology to develop groundbreaking treatments, medicines, and therapies.
However, with so many companies vying for attention in a crowded marketplace, it’s important to stand out and communicate the benefits of your products and services effectively.
Biotech advertising has the power to captivate audiences, convey complex scientific concepts in a relatable way, and inspire hope for patients and their families.
In this article, we’ll explore some of the most effective biotech videos that have made an impact in recent years and why they have been successful in capturing the attention and imagination of viewers.
Medela by MotionCue
Not to brag but our video animation company made this biotech video for a client.
Our client tasked us with creating a 2D animated medical explainer video to showcase how Medela has developed a cutting-edge NPWT system that can speed up the healing process.
Why it worked
We used a clever windshield wiper analogy to clearly illustrate how Medela’s system boosts the effectiveness of this important therapy.
If you want us to make your next biotechnology video, reach out to us. Our company specializes in explainer videos.
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Conformis – Knee implants by MotionCue
Here is another video from our team. A client reached out to us to make a video for them. And our team delivered. The client was pretty pleased with how it turned out.
Why it worked
It explains difficult information in bits and pieces making it easier to understand. And that is achieved with the help of eye-catching visuals and engaging voiceover.
Make it yours bivalent booster by Moderna
Moderna is a biotech company based in Cambridge, Massachusetts, that specializes in developing mRNA-based therapies and vaccines.
The company is known for its COVID-19 vaccine, which was developed in record time using its mRNA technology.
Sometimes you can say more with less and that’s exactly what this video has done.
Why it worked
It’s short, the music is upbeat, and gets all your attention. The visuals are on point. Within only 15 seconds, the message is delivered!
Thermo Fisher Scientific
Thermo Fisher Scientific is a leading biotech company that provides a wide range of products and services to researchers, clinicians, and other professionals in the life sciences industry.
The video is about cell therapy and its importance in treating cancer. It is interactive and packed with information.
Why it worked
Choosing the right music matters. Like in this video, the music is hopeful and it drives you in. Even though there is so much information but it is delivered without making anything boring. And that’s a skill not everyone possesses.
Biotechnology for the next decade by Amgen
Amgen is one of the largest biotech companies in the world, with a presence in more than 100 countries.
It is committed to advancing scientific research and has a robust pipeline of products in various stages of development.
The video highlights the company’s vision for the future of biotechnology and the critical role it plays in improving human health.
Why it worked
A blend of animation with a little bit of live-action can do wonders. And this video is a proof of it. With the crisp animation and voiceover, the video does what it’s supposed to do.
The role of mRNA in the body by BioNTech SE
BioNTech SE is a German biotech company that focuses on developing personalized cancer treatments and vaccines for infectious diseases.
The company is known for its partnership with Pfizer to develop the first COVID-19 vaccine approved for emergency use in the United States
This is an educational video that explains the fundamental role of messenger RNA (mRNA) in the process of protein synthesis in the body.
Why it worked
Education videos might be a task for some companies but BioNTech is definitely not one of them.
With the help of animation and simple visuals, it educates the general public about the potential of RNA as a tool for treating disease.
The gene team by Regeneron
Regeneron Pharmaceuticals is another top biotech company based in Tarrytown, New York, that specializes in developing innovative therapies for serious medical conditions.
This might be one of our favorite biotech videos. Regeneron uses a unique way to introduce its team and features.
Why it worked
In the fictional world of Genomia, there are people and scientific heroes who fight diseases together.
The characters are designed and animated. They are given names and characteristics which makes it really interesting to watch. It’s like you are watching a short film that ends in less than 2 minutes.
It’s in our DNA by Samsung Biologics
Samsung Biologics is based in South Korea and specializes in providing contract development and manufacturing services for biopharmaceutical companies.
It operates one of the largest biomanufacturing facilities in the world, with a total capacity of 620,000 liters.
It is a company mission video that explains the key values and what the company aims to achieve.
Why it worked
The voice and the visuals are enhancing each other’s ability and that’s what makes this video so effective.
Innovation at Boehringer Ingelheim
Next, we have a live-action video that showcases Boehringer Ingelheim’s commitment to innovation in healthcare.
The video highlights the various areas where Boehringer Ingelheim is making significant advancements in medical research, including immunology, oncology, and respiratory diseases.
Why it worked
The use of live footage can create a more authentic and engaging experience for the viewer, helping to build trust and credibility.
Overall, the live-action approach added a level of realism and excitement to the video that helped to communicate the company’s message effectively.
Introducing Thermo Fisher Scientific Semiconductor
Thermo Fisher Scientific is a leading global biotechnology and life sciences company headquartered in Waltham, Massachusetts.
The company provides a wide range of scientific products and services to customers in research, clinical, and industrial settings.
This video is made to introduce the biotech company’s Semiconductor.
Why it worked
It works because the video is all about the product. We can see the features are highlighted.
The video uses simple language and easy-to-understand graphics to explain complex technical concepts, making it accessible to a wide audience.
That’s a wrap
In conclusion, biotech advertising plays a crucial role in promoting the latest scientific advancements and breakthroughs in the biotechnology industry.
The best biotech videos are often those that not only showcase the benefits of a product or service but also connect with the audience on a deeper emotional level.
Whether it’s through compelling storytelling, breathtaking visuals, or powerful messages of hope, the most effective biotech ads have the power to inspire and drive progress in the industry.
If you are looking for someone to make you a biotechnology video. Contact us today. Our team of professionals will love to bring your ideas to life.
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