Tugging on the heartstrings of the viewers through emotion-driven videos is a great way to drive more clicks and engagement on your content.
Videos with emotive content tend to stick with viewers for a considerable amount of time and it also influences their decision-making in the end.
Many brands opt for heartwarming videos during holiday seasons and annual events to connect with the audience on a deeper level.
In this post, we are going to look at some of the best emotion-driven videos to give you all the feels that you need come holiday season.
Thank You Mom – P&G
Thank You Mom was an Olympics’ ad campaign created by Wieden+Kennedy for P&G, started in 2010.
In the ad, we see clips of mothers uplifting their children through hard times, and helping them achieve their goals.
The Thank You Mom ad series has been the most successful in the history of P&G. Each ad evokes the emotion of happiness in the viewers.
The Scarecrow – Chipotle
The Scarecrow is an animated short created by Moonbot Studios for Chipotle in 2013.
In a dystopian City of Plenty, we see a scarecrow witnessing horrible practices being done on animals at his workplace. He returns to his farm and decides to harvest vegetables for opening up his own burrito stand.
Chipotle wanted to created awareness about how fast-food companies raise their produce through this animated short. It evokes emotions of sadness and anger in viewers.
The Scarecrow also features a cover of Pure Imagination by Fiona Apple. It won a Daytime Emmy Award and the Grand Prix at Cannes Film Festival.
Read more: How to Use Video to Trigger Customer Emotions
Dove Real Beauty Sketches – Dove
Dove Real Beauty Sketches is a short film created by Ogilvy & Mather for Dove in 2013.
In the video, a forensic artist draws sketches of various women based on their own and strangers’ descriptions. He reveals and compares both versions of the sketches at the end.
Dove Real Beauty Sketches evoke the emotions of surprise and happiness in viewers. It won the Titanium Grand Prix at the Cannes Lions International Festival of Creativity.
Edward Norton is The Soil – Conservation International
Edward Norton is The Soil is a part of a 2014 video series called “Nature is Speaking” by Conservation International.
In the video, Edward Norton narrates harsh facts about soil degradation.
Other celebrities also lent their voices for different videos to evoke fear in viewers about the damage climate and environment change have brought to the earth.
Take It – Adidas
Take It was an ad created by 180LA for Adidas in 2015.
In the video, we see different athletes during crucial moments in their respective sports and performing when it matters the most.
Take it featured appearances from several renowned sports players such as Gareth Bale, Lionel Messi, Luis Suarez, James Rodriguez and Derrick Rose.
The ad evokes passion and motivation in viewers to take on the next opportunity and smash it.
Gift – DeadLens Pictures
Gift is a short film created and produced by DeadLens Pictures in 2015.
In the video, we see a happy family consisting of parents and two daughters. Good times turn sour when they decide to abandon their younger daughter which turns out to be dog in the end.
Gift evokes the emotion of disgust in viewers to remind them of their negligence when it comes to adopting pets.
Also read: 10 Best Interactive Videos You Don’t Want to Miss
Guns With History – Prevent Gun Violence
Guns With History was a social experiment video created by Prevent Gun Violence in 2015.
In the video, Prevent Gun Violence sets up a fake gun shop in the midst of New York City. The shop is also laden with cameras to record the reactions of the customers upon learning the facts about the gun violence.
Guns With History is an eye-opening video about how much violence has taken place due to guns being purchased in the name of safety.
The video evokes the emotions of surprise and disgust in viewers to influence them into condemning gun violence and support cease fire.
The Unique Connection – Pandora
The Unique Connection was a social experiment video created by Pandora in 2015.
In the video, we see six different women lined up together. Blind-folded children are sent one by one to recognize their mothers through intuition and touch.
The Unique Connection evokes the emotions of love and happiness by shedding a light on the mother-child bond and how every woman is different.
Friends Furever – Android
Friends Furever was created by Droga5 for Android in 2015.
In the video, we see different clips of unlikely animals striking friendships. They are seen playing together and helping each other.
Friends Furever evokes happiness and togetherness in viewers. It became the most shared ad in 2015; garnering 6.4 million views on Facebook and Twitter.
Wiener Stampede – Heinz
Wiener Stampede was an ad created by David Ad Agency for Heinz. It aired during the Super Bowl 50 in 2016.
In the ad, we see dachshunds dressed as hot dogs running down the hill, approaching humans dressed as Heinz ketchups.
Wiener Stampede combined emotions and feelings of happiness, joy, warmth and amusement for the viewers. It also ranked first among consumers on the basis of intent to purchase when it was released.
My Son – IKEA
My Son was an advertisement created by Buzzman for IKEA in 2016.
In the video, we see a mother and a little boy roaming around and buying furniture from IKEA store. As they get in the car, the little boy turns into a teenager to reveal that he has grown up and moved away.
Mothers always view their grown-up children as their babies. My Son captures a bittersweet emotion and cleverly connects it to prices
Final thoughts
Emotion-driven videos always move the viewers. Brands should always consider sentiments, feelings and emotions of the audience before creating a video.
Emotional advertising will bring in more reach, success, engagement and connection with your viewers.
And if you have an idea for your video, then give our video strategists a call, and see the magic happen right before your eyes!