Table of Contents
- Supercharge your hotel’s marketing with video content
- 10 best hotel and resort promo videos
- 1. Four Seasons Hotels and Resorts
- 2. Inkaterra – Machu Picchu Pueblo, Peru
- 3. Three Camel Lodge – Mongolia
- 4. Soniva Jani – Maldives
- 5. Shangri-La Hambantota – Sri Lanka
- 6. The Timberline Lodge (1937) – Oregon, USA
- 7. Hotel Húsafell – Iceland
- 8. The Bellevue Resort – Bohol, Philippines
- 9. Hilton Berlin
- 10. Radisson Hotels
- That’s all folks!
The pandemic has brought the tourism and hospitality industry to a screeching halt. And though things seem bleak, it’s important to remember that this rough patch won’t last forever.
Every organization has its contingency plans and during times of crisis, budget cuts are inevitable.
It may be tempting to pull the breaks on marketing at a time like this, but if you can maintain your efforts in this department, then you’ll reap the benefits once things get better.
If you are a decision-maker at a hotel or resort, focus your efforts on upgrading your marketing. Then, once you’ll enter calm waters, you and your crew will be sailing full-speed ahead.
So, what options do you have when it comes to upgrading your marketing strategy? One way to go about it is to invest in videos.
Supercharge your hotel’s marketing with video content
This medium is a good bet because according to a recent survey, 76% of marketers say that video has shown positive ROI in their marketing efforts.
Plus, there are so many possibilities with this type of content: you could create promotional hotel videos or record customer testimonials via video conferencing tools.
You can then showcase the content on your website or share it with your audience on social media. The distribution and repurposing options are endless.
Everything sounds great so far, doesn’t it? But you might be wondering if video production is even possible right now.
Well, you’ll be pleased to know that thanks to video collaboration software, a production team can work with clients seamlessly to bring a project together.
Now, let’s take a look at some excellent hotel and resort videos to get you inspired. Grab a pen and take notes on what you love about each.
10 best hotel and resort promo videos
1. Four Seasons Hotels and Resorts
4 Seasons is one of the best in the industry and with this epic promo video they’ve managed to clearly communicate their culture and values.
You get a sense of how expansive and luxurious the international hotel chain is, and how seriously they take the core tenets of hospitality.
Their promo video is a prime example of excellent brand storytelling. If you scroll down to the comment section, you’ll see that they have received plenty of positive feedback.
2. Inkaterra – Machu Picchu Pueblo, Peru
This cinematic video weaves great storytelling into its core and presents the resort as a starting point for an epic adventure into the Andean mountains.
The video transports you to the mystical location and carries you through time while offering a glimpse of the premium experience that awaits resort visitors.
Another 10 out of 10 from us!
3. Three Camel Lodge – Mongolia
This video from Three Camel Lodge captures the nomadic spirit of the Gobi Desert and gives you a peek at the authentic experiences that await travelers.
We love the combination of wide-angle shots and then the more intimate scenes with the locals.
The short video covers everything from the property, the interior of the lodges, cuisine, and activities you could enjoy during your stay. It’s a very well-rounded video promo.
4. Soniva Jani – Maldives
If you want your hotel promo video to be brief, then take a look at this one. The mellow music and visuals are so relaxing we can almost smell that ocean breeze.
This 44-second video tour gives you a bird’s eye view of the serene resort. You also get to see the interior and exterior of the overwater villas.
For those who are looking for seclusion and peace, this promo does a great job of selling the resort as a luxury castaway experience. We bet Chuck wouldn’t mind being stranded out here for a while.
5. Shangri-La Hambantota – Sri Lanka
Here’s another top-notch promo video from a luxury resort. There’s no narration but you get to live vicariously through the main characters.
The video hits all the main points, such as resort activities, amenities, dining experiences offered along with the local culture, crafts, people, and more.
We think this production is a celebration of the destination and not just the resort, which is a great angle to go with.
6. The Timberline Lodge (1937) – Oregon, USA
The Timberline Lodge is one of the oldest hotels in the USA and is a National Historic Landmark. The Shining fans will probably recognize it as the fictional Overlook Hotel because this ski lodge’s exterior views were used in the movie.
In the video, you’ll see shots from the early days contrasted with more recent footage. It’s a nice reminder of how the Lodge has served guests for so many years.
7. Hotel Húsafell – Iceland
This video does a great job of showing you the charm of a contemporary winter wonderland.
The bird’s eye view of the secluded property and its surrounding landscape paired with cozy shots of the sleek interior and amenities, such as the heated pool, tell you everything you need to know about the kind of experience Hotel Húsafell is offering.
8. The Bellevue Resort – Bohol, Philippines
This resort promo video is just 59 seconds long and mostly focuses on the beautiful destination. It also shows tourist hotspots visitors can explore during their stay at this tropical paradise.
The expansive shots of the property and overhead footage give you a sense of what the destination is all about.
9. Hilton Berlin
We like the use of motion graphics in this video. It’s simple but gets the message across perfectly.
The promo shows you what the lively city has to offer and lists some of the main features of the hotel.
10. Radisson Hotels
If some of the videos we listed were too long for you, then take a look at this 15-second promo.
It strips everything down and only includes the most important visuals and information to entice viewers to book a room.
In this brief promo, Radisson promises an exceptional experience with its amazing views, delectable cuisine, and (most importantly) a comfy bed.
What more could a weary traveler want?
That’s all folks!
That wraps up our list of some of the best hotel and resort promotional videos. We hope this compilation helped you gain some inspiration for your project.
If you’d like to get in touch with a production agency to discuss ideas about your video, then be sure to hit us up. We’d love to help bring your vision to life.
Schedule a free consultation call with our video strategist