Interactive videos are a great way to engage your viewers for an enhanced experience of your content.
These sorts of videos give the audience more control in navigating through the content because they have multiple options to choose from.
The power of choice also lets the audience take the story in several other directions with different scenarios erupting.
In this post, we’re going to talk about some of the best interactive videos which give creative control to the viewers and lets them pave their own adventure.
Like a Rolling Stone – Bob Dylan (2013)
Like a Rolling Stone is a promotional interactive video created by Eko for Bob Dylan.
The video features an array of channels including business, travelling, TV, movies, news, fashion and sports that viewers can flip through.
Every character on these channels appears to be lip-syncing the song.
Sony Music teamed up with Eko to create this interactive video in order to promote the release of Bob Dylan’s CD box set.
Many celebrities including Drew Carry, Steve Levy, Jonathan and Drew Scott appear in the video.
Lifesaver – Resuscitation Council UK (2013)
Lifesaver is an educational interactive explainer video created by Unit9 for the Resuscitation Council UK.
There are multiple scenarios in which viewers can experience becoming part of the rescue team and learn the lifesaving benefits of CPR and Heimlich Maneuver.
The video records, analyzes, and rates the timings of viewers’ responses and simulated chest compressions. There is also a scorecard for the correct answers.
Lifesaver bagged a Webby Award, an E-Learning Award, and a nomination for BAFTA.
Check out the video here.
Credits: life-saver.org.uk
Choose Your Wild – Toyota (2014)
Choose Your Wild is an interactive video created by Rapp for Toyota.
The video allows viewers to take Toyota’s new 4Runner out for a test drive on different off-roading experiences such as rock climbing, kayaking and mountain biking.
Each experience lays out detailed information on how 4Runner handles off-road tracks.
Audiences can take control of the video and customize their car by clicking “build your beast” option.
Interact with the video here.
Credits: raptmedia.com
Will You Fit into Deloitte? – Delloite (2014)
Will You Fit into Deloitte? is an employee orientation video created by Snorkel Media Agency for Deloitte.
It’s a first person POV recruiting video that gives viewers a walkthrough of what Deloitte’s culture is all about.
Viewers are thrown into different situations in which they have to make different ethical choices.
The interactive video outperformed Deloitte’s regular recruiting video on YouTube.
Read more: How to Use Video Content for Employee Onboarding and Training
Ink – Coldplay (2014)
Ink is an interactive music video created by Blind for Britpop band Coldplay.
The animated music video follows a man who is trying to search for his lost wife in the woods. Throughout the journey, he goes through several scenarios until he gets rescued by his wife and they float through the air together once more in the end.
The interactive music video has more than 300 possibilities and the official fans’ cut was uploaded on YouTube.
The Other Side – Honda Civic (2015)
The Other Side was created by WIEDEN+KENNEDY for Honda Civic.
The video follows a man’s contrasting journey.
By day, our protagonist is a dad who drives on “Economy” mode to pick up his kids from school.
Once you press “R” on the keyboard at any point while watching, the video shifts to nighttime.
Now, we see the lead in a different light.
Spoiler alert! He’s an undercover cop.
The Other Side bagged several awards for its unique concept.
Watch the interactive video here.
Credits. wk.com
Focus on the Con – Warner Bros. (2015)
Focus on the Con is an interactive promotional short video created by Rapt Media for Warner Bros. Entertainment.
The video allows viewers to walk a mile in the shoes of a con artist. There are three different marks that can be conned through various questions and choices.
Focus on the Con was intended to engage with millennials and promote and boost ticket sales for Warner Bros’ feature film “Focus.”
Check out the video here.
Also read: Top 5 DIY Video Production Tools to Create Eye-Catching Videos
Galaxy S6 Camera Demo – Samsung (2015)
Galaxy S6 Camera Demo is an interactive demo video created by Insider Marketing for Samsung.
The video gives an in-depth walkthrough of Samsung’s latest Galaxy S6 camera.
Viewers can click on any button to learn more about its features.
There are hand cues visible for audiences to imitate the instructions on their phone.
You can also skip from feature to feature instead of sitting through the whole explanation.
Watch the interactive video here.
Just Like a Woman – Jeff Buckley (2016)
Just like a Woman is an interactive music video created by Eko for the late Jeff Buckley.
The video features 73 various clickable cells that allow viewers to change the narrative of the story and shows the ups and downs of a love story.
Users can also influence the musical setting by selecting different cells. It has the potential to go from just an acoustic guitar and vocals to an entire choir and orchestral arrangement.
Interact with the video here.
Dead Lonely – Aardman Animations (2016)
Dead Lonely is an interactive short film directed by Sam Morrison for Oscar-winning studio, Aardman Animations.
The film follows a zombie named Fred who is trying to find his lost love, Barbara, in a post-apocalyptic universe where zombies are leading normal lives like humans.
Viewers have to give different directions and make choices for Fred so he can finally reunite with Barbara.
Wrong moves can get Fred killed, but he can always respawn.
The Jungle Book – Disney (2016)
The Jungle Book interactive video is a promotional short video created by Wirewax for Disney.
Viewers can move the slider to gain an insight into how the live-action adaptation of The Jungle Book was filmed.
Viewers can also click on the hotspots of the characters to read through the brief descriptions and profiles.
The Jungle Book was able to win Best Visual Effects at the Oscars in 2017.
Watch the interactive video here.
Know No Better – Major Lazer (2017)
Know No Better is an interactive music video directed by Philip Andelman for Electronic band Major Lazer.
The music video follows a teenage boy who escapes by daydreaming about being a famous backup dancer for Major Lazer.
In reality, he is just a regular person who gets bullied at school and is misunderstood at home.
Viewers can click on the eye icon on the right top corner of the video to navigate through the boy’s reality and dream universes.
Give a Fuller Life – Mended Little Hearts (2017)
Give a Fuller Life is an interactive ad created by Saatchi & Saatchi New York for Mended Little Hearts.
It follows an eleven-year-old boy named Max who was born with CHD (Congenital Heart Disease).
As people pledge more money, his life becomes more joyful and colorful around him.
Oscar-nominated Studio AKA + Blacklist did the animation for this video.
Design Considerations – LaCantina Doors (2018)
Design Considerations is an interactive instructional video created by Eko for LaCantina Doors.
The interactive video content is divided into different categories, such as Operation, Configuration, Threshold, Glass, Hardware & Finishes, Screening, and Unique Applications.
Viewers can select from these categories and check out the folding door panels with different angles and viewpoints by clicking the “Switch View” option.
#TheGlamourEye – Maybelline New York (2018)
Maybelline New York partnered with ICED Media to come up with an interactive product tutorial video, #TheGlamourEye.
The video features notable stylist, Kelly Framel of The Glamourai.
She lets audiences navigate through different makeup choices suited for both day and night looks.
Viewers can select from different options for products such as modern mod, avant-garde, club tropicana, and rebel chic.
#TheGlamourEye generated more than 6 million impressions and a click-through rate of 14x.
There was extended media coverage and brand engagement exceeded 5 minutes per interaction.
Watch the interactive video here.
Credits: raptmedia.com
Choose a Shoe – Newton Running (2018)
Choose a Shoe is an interactive product demo video created by Rapt Media for Newton Running.
The video helps users in selecting the shoe that will fit their requirements.
Viewers answer a series of questions about gender, feet type, the surface they will run/walk on, and type of trainer.
Choose a Shoe resulted in a reduction of time spent by Newton Running’s call center reps.
Also, there was a 90% completion rate of purchase decisions by consumers.
Check out the interactive video here.
Do it Again – Nike Air Max (2019)
Do it Again is an interactive commercial created by HYPEBAE for Nike.
The video follows Parisian streetwear fashion stylist Barbara Malewicz who picks out a couple of of Nike Air Max Dia sneakers and gives the audience choices to select from different fashion styles to pair with the shoes.
Nike Air Max Dia sneakers are women-centric sneakers designed by four ladies.
The shoe is light and minimal. The four dots on the heel pays homage to the female designers.
Watch the interactive video here.
Credits: hypebae.com
Final thoughts
Interactive videos give audiences a chance to have an immersive experience as opposed to passive viewing.
These types of videos give users control to navigate through the content and learn a lot more along the way.