12 Best Kinetic Typography Videos to Fire up Your Artistry

Kinetic typography animation focuses on moving texts to evoke emotions and convey the main idea to the audience.

These types of videos are great for marketing. They can help convey your message even if the video is on silent.

Marketers can make their videos stand out in all of the noise over the internet by incorporating this animation technique as the audience will need to read the texts to follow along.

In this piece, we are going to review some of the best kinetic typography animated videos that successfully combined the technique to gain viewers’ attention and communicate the notion.

 

The Black-Owned Friday Anthem – Google

The Black-Owned Friday Anthem is an ad campaign created by BBH NY for Google in 2020.

The video is an announcement for turning Black Friday into a day to show support for black-owned businesses.

 

Why it works:

  • It’s a cause to shed light on black-owned businesses who suffered through the pandemic
  • Wyclef Jean and Jazzy Amra’s catchy jingle
  • Vibrant colors and interesting characters

 

 

New York Times Turkish Edition – Quba Michalski

Quba Michalski was behind the 2009 advertisement about New York Times: Turkish Edition.

The ad takes viewers on a tour of renowned landmarks of New York City and Istanbul built from kinetic typography.

 

Why it works:

  • Actual pages of the newspaper’s first edition were used in the video, mainly from the financial and entertainment sections.
  • Cityscapes of New York City and Istanbul are featured.

 

 

Think Ideas – MotionCue

Think Ideas is an explainer video our team created for a client in 2017.

The explainer proposes to bring the stories and ideas of clients to life with a creative concept, research, and design.

 

Why it works:

  • Our team combined the elements of motion design aided by kinetic typography and background voice-over to illustrate the message.
  • Simple and concise.

 

 

If you like this video, then make sure to contact us for your own project.

Want a video for your business?

GET A CUSTOM QUOTE

 

The Alphabet – NEWGOLD

The Alphabet is an animated short created by Alessandro Novelli of NEWGOLD in 2010.

The video features alphabets from A through Z represented by different fonts for each alphabet.

 

Why it works:

  • The video has added Fréhel’s “Si tun’étais pas là” as a background track to add more charisma.
  • A nice learning experience.

Read more: 10 Unique Stop Motion Animated Videos You’ll Love

 

 

29 Ways to Stay Creative – TO-FU

29 Ways to Stay Creative is a short video created by Japanese motion graphic design studio, TO-FU, in 2011.

It is one of the most popular kinetic typography videos for its inventive and educational content about how to remain creative.

 

Why it works:

  • Creative illustrations.
  • Soothing background music.
  • Eye-popping texts are all that make this video a good experience for the viewers to gain knowledge.

 

 

Jump – Ford

Jump is an advertisement created by GTB Media Agency for Ford in 2012.

The ad showcases Ford’s truck model F-150 and how capable the Raptor is with promising gas mileage and roadworthiness.

 

Why it works:

  • Big and bold text popping on the screen to match the vibe and enormity of the truck.
  • Rugged visuals.

 

 

Childline: First Step – YCN and Buck Animation

Childline: First Step is an animated short created by YCN in collaboration with Buck in 2013.

The short promotes a UK-based 24-hour helpline for children to open up, speak, and report sexual harassment.

 

Why it works:

  • The abstract art and kinetic typography have been used to illustrate a conversation between an anonymous kid and one of the advisors.
  • Emotional
  • Thought-provoking.

 

 

Keep Up – Honda

Keep Up is an ad created by Wieden+Kennedy for Honda in 2015.

The ad features a sandy desert, few glimpses of the 2015 Honda range, and quick transitions of different words testing viewers’ pace to keep up with them.

 

Why it works:

  • The message of the ad is to encourage the audience to match the speed of Honda which becomes difficult as it progresses.
  • People who can keep up until the end learn that they could achieve more than they think.

 

Also read: 8 Awesome Animated Documentaries to Get You Out of a Creative Rut

 

 

The Office – Stepdraw

The Office is a short video created by a motion graphics artist Stepdraw in 2015.

Stepdraw has recreated an entire cold open from one of the episodes of The Office (US version) in kinetic typography.

 

Why it works:

  • The video also has added effects, voiceovers, and illustrations to add the comic factor to the whole scene of the episode.
  • The Office series reference.
  • Humor.

 

 

 

Find your Focus – Headspace

Find your Focus is an animated short video by Headspace that came out in 2018.

The video makes excellent use of typography to coax people into following the steps to guided meditation through kinetic typography.

 

Why it works:

  • Viewers would be delighted to have an option where they could interact with the video even without having to click buttons or moving the cursor.
  • Peaceful and helping.

 

 

Apple’s Big News in 108 Seconds – Apple

Apple’s Big News in 108 Seconds is an announcement video created by TBWA/Media Arts Lab in 2018.

The video announces new Apple products coming out in Apple’s next event.

 

Why it works:

  • The kinetic typography does not distract the viewers from checking out the different features of the new product line. It aids the message and design.
  • The texts are added with personality and flair that give the audience the impression that someone may be narrating them throughout the video.

 

 

Clearly – Cub Studio

Clearly is an advertisement created by Cub Studio in 2019.

The ad uses cute illustrations, an upbeat voice-over, and texts to educate viewers about some of the facts related to vision.

 

Why it works:

  • The main motive of the ad is to persuade companies to invest in free eye tests for their employees to avoid any workplace mishaps.
  • Cute illustrations.
  • Upbeat.

 

 

Final thoughts

Kinetic typography is a versatile medium to express and put forth your message to the world. With such a technique, it is easier to grab the viewers’ attention and be able to communicate your idea.

And if you are looking for a video production agency to bring your ideas to life, then feel free to drop our video strategists a message today.

Want a video for your business?

GET A CUSTOM QUOTE

Posted by Adil Ashraf
01.29.2021

Subscribe to the MotionCue Newsletter

For monthly video and marketing insights from company founder/CEO Osama Khabab


Contact Us

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.