Mother’s Day is observed on the second Sunday of May every year in most of the world.
People were projected to spend $28.1 billion on gifts, flowers, dinners, and cards. That computes to 83% of American adults that celebrated the occasion in 2021.
Like every year, marketers and brands join forces to produce content that shines a light on the importance of Mother’s Day.
In this post, we are going to review the best Mother’s Day ads and why we like each one so much.
Here we go!
Mother’s Day Away – Kraft
Agency: Leo Burnett
Year: 2019
The ad shows a mother taking care of chores around the house. She is also promoting Kraft’s new campaign for reimbursing a childcare bill of up to $100 per household for a Mother’s Day away.
Why we like it:
- It highlights that every mother needs a break
- It also emphasizes that mothers have a list of things they want to do but don’t get a chance to
- We should never underplay the role of moms in our lives
Celebrating the Moms Who Care Without Limits – Tylenol
Agency: Doner
Year: 2021
The ad shows how mothers are taking care of their children, and everyone in the house during the COVID-19 pandemic.
Why we like it:
- Pandemic or no pandemic, mothers are keeping our lives afloat
- It showcases the real-life stories of mothers with diverse backgrounds
- Short and emotional
Read more: 10 Best Father’s Day Ads That Will Make You Teary-Eyed
Because You Loved Me – Nestle
Agency: Publicis
Year: 2019
The video shows several stories of how mothers are the catalysts for kids in achieving their goals and dreams.
Why we like it:
- All of the stories are relatable and well-acted
- It also highlights the role of mothers as key drivers in the lives of kids
- Emotional and sweet, mainly due to background score
This Bud’s for The Real MVP – Budweiser
Agency: VaynerMedia & Draftline
Year: 2018
The ad shows that during an acceptance speech, Kevin Durant (a famous basketball player) paying tribute to his mother
Why we like it:
- It runs an inspirational narration of Kevin Durant’s mother all through the ad
- It captures raw emotions and happiness
- Mothers are the real MVPs (Most Valuable Players) in our lives
Texts from Moms – Samsung
Agency: R/GA
Year: 2015
The ad showcases funny, silly, and lighthearted texts from mothers. In the end, it encourages viewers to call their moms on Mother’s Day.
Why we like it:
- The texts are ridiculous but relatable
- Instead of a tear-jerking storyline, Samsung decided to incorporate laid-back content
- It also shows that mothers are trying their best to keep up with the modern technology
The Unique Connection – Pandora
Agency: Malling Publications
Year: 2015
The ad shows six different mothers lined up together. Blindfolded children are sent one at a time to recognize their mothers through touch and intuition.
The video became a hit and has amassed over 20.3 million views on YouTube
Why we like it:
- It evokes the emotion of happiness
- It also focuses on a unique bond that mother and child share
Also read: 12 Best April Fools’ Day Ads That Hit the Spot
Inseparable – Coca Cola
Agency: David
Year: 2010
The interactive ad features multiple perspectives of a mother and a daughter who go through different phases of life together.
Why we like it:
- Just like Pandora’s ad, it focuses on the unique bond that children share with their mothers
- It showcases the emotional journey that mother and child go through
- Reminds us to always call our mother and check on her regularly
Interact with the video here.
Ode to Mommy – Nivea
Agency: FCB
Year: 2017
The ad shows different children customizing Nivea’s silk mousse in-shower foam for their mothers along with heartfelt messages.
Why we like it:
- Hand-crafted gifts are more meaningful
- It encourages children to always share how much their mothers mean to them
- Nivea offered a special DIY packaging shower foam bottles to give as gifts.
Shot on iPhone – Apple
Agency: TBWA
Year: 2016
The ad shares a compilation of pictures and videos of mothers and children that were shot on iPhone/
Why we like it:
- Short and sweet
- Sharing compilation of actual photos and videos makes this authentic
- Apple smartly sells its feature: the camera results
To Every Mom Doing Their Best – Microsoft
Agency: McCann
Year: 2020
The ad shows how mothers are adjusting to the interruptions and new ways of working from home during virtual meetings.
Why we like it:
- It shares a slice of real life
- It encourages viewers to appreciate how hard mothers are trying to make everything work
- Mothers are superheroes that we will always need
Final thoughts
Mother’s Day is a great way for brands to develop creative, and out-of-the-box video content. It doesn’t necessarily have to be a tear-jerking narrative every single time.
The above examples show us that brands can also build their ad strategy around funny, and lighthearted content to produce an emotional response from the audience.
The trick is to incorporate universally understood concepts, and relatable storylines to resonate with your viewers on a personal level.
Do you have a cool idea for a video, but not sure how to go about it? Then we’ve got you covered. Get in touch with our video strategists and let’s figure out how to bring your idea to life!