Videos will always be an important medium to share information. 70% of marketers said that videos showed a positive ROI.
But there are many types and forms including motion graphics videos.
Motion graphics videos show a combination of moving designs, elements, objects, and text.
Animation, on the other hand, also includes characters.
Both styles are an attractive and engaging way to showcase a key piece of information because the viewers absorb it completely.
Many video creators use motion graphics to add energy and versatility to their projects. So, it helps companies with out-of-the-box branding techniques.
The reasons brands choose to go with motion graphics videos are:
- They provide information in a compelling way
- They make complex easy and simple
- They are fun and memorable
In this post, we are going to review some of the best motion graphics videos and animations that will inspire your next video project.
Dinosaurs in Love – Fenn Rosenthal
Dinosaurs in Love is a music video directed by Hannah Jacobs and animated by Katy Wang
and Anna Ginsburg.
The video shows a love story of a couple of dinosaurs who eventually die due to the Big Bang.
Why we like it:
- Short, sweet, and simple
- Vibrant colors and cute characters
- Tugs at the heartstrings through a song
Think Ideas – MotionCue
This is one of the motion graphics videos that our video animation company made for a client. It’s one of our favorite projects to this day and has reached over 100K views on our YouTube channel!
The video aims to show viewers that the company will breathe life into the ideas of its clients.
Because they will leave no stone unturned in research, concepts, and design.
We like it because:
- Clever use of kinetic typography to highlight the message
- Concise and to the point
- A unique voice-over to illustrate the message
Like the motion graphics video? Get one made for your business!
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Vanitas – Town Portal
Vanitas is a motion graphics music video directed and animated by Gabriele Calvi for Town Portal.
It showcases an interpretation of a sleep cycle. The protagonist journeys through different phases of sleep including sleep paralysis.
Why we like it:
- Smooth transitions and flow
- Interesting use of visuals and colors to show the dark side of the sleep
- Complex imagery to convey the message through abstract and symbolism
Nights – Jesper Nyom
Nights is a motion graphics and animation music video directed and animated by Mathijs Luijten for Jesper Nyom.
It demonstrates a person’s journey through a pandemic.
The protagonist reflects on his childhood when he had the freedom to explore anything.
Why we like it:
- Vibrant colors to showcase a happier childhood
- Nostalgic vibes through the use of neon shades
- Eye-catching visuals
Read more: 20 of the Best Explainer Videos – Our Pick of the Finest
Can Drugs Take The Place of Religion? – The New Yorker
Can Drugs Take The Place of Religion? is a motion graphics ad created by CNX for The New Yorker.
ShawnaX directed it. Pablo Lozano animated it.
The video is a visualization of a story by Jia Tolentino, “Losing Religion and Finding Ecstasy in Houston.”
Why we like it:
- Trippy visuals
- Striking imagery
- Powerful abstract concept
Combating Discrimination – Airbnb
Combating Discrimination is an explainer video by Giant Ant for Airbnb. Conor Whelan animated the explainer.
The motion graphics and animation video showcases what discrimination looks like, and how Airbnb is taking measures to tackle and eradicate it.
Why we like it:
- Stunning visuals
- Concise and simple
- Gorgeous artwork and animation
No. 7 – Mehdi Alibeygi
No. 7 is a promotional video series created by Mehdi Alibeygi.
The video shows the exceptional football skills of Cristiano Ronaldo.
As a result, it ends with his iconic free-kick-taking stance.
Why we like it:
- Perfect visuals
- Nice use of mono colors
- Accurate animation
Also read: 18 Best Interactive Videos You Don’t Want to Miss
A Visual Journey Through the Mind – Project Spiral
A Visual Journey Through the Mind is a motion graphics short film created by Bernd Broussard.
It showcases different phases of the mind’s state of flow through abstract visuals.
Why we like it:
- Seamless animation
- Beautiful colors and artwork
- Perfect custom music by Antfood
The Enneagram – Doug Alberts
The Enneagram is an explainer video directed by Dough Alberts and animated by Jonathan Sichak.
The video explains personality types and how they interpret the world and emotions.
We like it because:
- Minimalist
- Striking colors and visuals
- Apt demonstration of how to perfectly use motion graphics
Less is More – Techless
Less is More is a motion graphics launch video created by Ordinary Folk for Techless. Greg Stewart and Victor Silva animated it.
The video displays how people can take advantage of technology without getting addicted to it.
Why we like it:
- Another example of where the use of mono colors is beautiful
- motion design
- Simple yet impressive
Mediterraneo – ILLO
Mediterraneo is a motion graphics short film created by ILLO. It is animated by Laurentiu Lunic and David Cubitt.
Different objects provide viewers with a glimpse into a Mediterranean culture and vibe in the video.
We like it because:
- Simple, short, and to the point
- Beautiful text and color design
- Gorgeous mood artwork
Design in Motion – Vucko
Design in Motion is a motion graphics video created by Vucko.
This video uses abstract mediums to showcase how motion design can help in communication.
Why we like it:
- Cool use of geometric shapes
- Seamless transitions into 3D animation
- Smooth and sleek design
Final thoughts
Motion graphics is a great way to turn a mundane video template into an eye-catching visual for your audience.
The above motion graphics examples show it is evident that many companies are incorporating such design into their brandings and video projects.
If you are also leaning towards motion graphics for your next video idea, then look no further.
Our video strategists are just one call away to help you reach your goals.
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