In today’s digital age, job seekers are no longer content with just reading about a company’s values and culture on their website. They want to experience it for themselves through interactive and engaging content.
That’s where recruitment videos come in – they offer a glimpse into a company’s work environment, culture, and values.
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In this blog post, we will showcase some of the most effective and creative recruitment videos that offer an inside look at what it’s like to work at some of the world’s top companies.
So sit back, relax, and prepare to be inspired by some of the best recruitment videos out there!
Read more: Top 12 Corporate Culture Videos
Working at Bluecore
At Bluecore, a successful career path requires the ability to work collaboratively within a team and the capacity to take ownership of projects independently.
This recruitment video offers a comprehensive overview of what job seekers typically seek in a company.
Ranging from Bluecore’s mission and values to the opportunities for professional development, all of which are supported by feedback from current employees.
Behind the tech: Enova
Recruitment videos often focus on a company’s mission and products, but Enova takes a different approach in its “Behind the Tech” feature, bringing its brand back down to earth.
While the video still includes employees discussing the company culture, it adds a personal touch by including off-script and playful moments that allow the employees’ unique personalities to shine through.
This adds a more personable element to the video, highlighting the company’s commitment to a fun and engaging work environment.
Life at HomeAway London
Boomerang employees, who leave and later return to a company, are often overlooked by employers.
However, HomeAway (now part of the Vrbo family) takes a unique approach by featuring stories from some of their own boomerang employees in this video.
It has an impressive collection of 26 videos showcasing life at the company.
These include office-specific recruitment videos for their various global locations, as well as short interviews with individual employees and documentation of special events.
The special events include their annual Battle of the Bands competition, Movember celebrations, and Bring Your Kids to Work Day.
RetailMeNot + veterans4Quality Q&A
RetailMeNot (now part of Ziff Media Group) is committed to hiring military veterans, partnering with an organization called Veterans4Quality to assist in the recruitment of veterans.
This recruitment video features several of their veteran employees, sourced through the Veterans4Quality program, and demonstrates how working at RetailMeNot has positively impacted their lives and careers.
WeWork’s pledge to hire 1,500 refugees
WeWork made a commitment in 2018 to hire 1,500 refugees within five years.
As part of this effort, the company produced a series of videos that feature stories from refugees who have started their careers at WeWork and how this has positively impacted their lives.
This approach is a great example of the importance of creating content that resonates with your target audience, regardless of your scaling strategy.
Read more: 6 Video Marketing Ideas for Non-profit Organizations
VSCO careers
Right from the start, VSCO’s recruitment video exudes a modern and dynamic vibe.
Through expertly combining live action with music, the video creates a compelling atmosphere that will make you yearn to be part of their team.
Their straightforward and impactful tagline, “for creators, by creators,” aligns perfectly with their polished and trendy video style.
Draw the owl
Shopify’s ‘Draw the owl’ recruitment video is a clever use of a simple metaphor that is stretched to the extreme for comedic effect.
While it may not be traditional, the approach is undeniably effective.
What sets this video apart from others is that it features the company’s Head of Talent Acquisition, Doug Tetzner, underscoring the company’s dedication to a comprehensive recruitment process.
The addition of an owl at the end adds a touch of whimsy that makes the video even more memorable.
Working at Dropbox
To avoid coming across as contrived, Dropbox takes a unique approach to its recruitment video by featuring a lively cast of puppets to convey the company’s messaging.
These charming puppets are not only adorable but also humorous, with one puppet declaring that “there’s not a bad apple in the whole building,” while another scrutinizes a decaying piece of fruit.
Through these entertaining characters, Dropbox effectively communicates the company’s positive workforce, inclusive culture, and a range of employee perks such as an on-site gym, music room, and even a “tea and scone” cart.
Apple recruiter video
Apple is known for its innovative and cutting-edge technology, and its recruitment video is no different.
It has a corporate culture that strongly emphasizes fostering creativity and innovation. The company has a reputation for taking risks, exploring new ideas, and pushing boundaries, particularly in the areas of technology innovation and product development.
Apple’s culture encourages employees to think outside the box and not be afraid of failure, as they strive to create products and solutions that meet the ever-evolving needs of their customers.
The video shows that the company is comprised of highly skilled individuals, suggesting that they are seeking candidates who are equally serious and committed to their work.
Additionally, the video showcases employees from different cultural backgrounds, which may reflect the company’s commitment to fostering a diverse and inclusive workplace in recognition of its global presence.
Google interns’ first week
Google’s corporate culture is widely acknowledged as one of the best in the tech industry, and for good reason.
The company offers a wide range of perks, such as unlimited snacks and complimentary massages, and even allows employees to bring their dogs to work.
It has also been recognized as one of the top companies for diversity and women’s employment.
Google’s recruitment video is highly effective, showcasing the company’s state-of-the-art technology and the ample opportunities for personal and professional growth that come with being part of the team.
The video emphasizes a “work hard, play hard” mentality, aligning with the company’s reputation for fostering a dynamic and fun work environment that many employees describe as a “playground.”
Read more: 9 Tips on How to Make a Viral Video
That’s a wrap
In conclusion, recruitment videos have become an essential tool for companies to attract top talent and showcase their unique culture and values.
The best recruitment videos go beyond just listing benefits and job requirements; they tell a story that resonates with viewers and makes them want to be part of the team.
Whether it’s showcasing a company’s commitment to diversity, highlighting its fun and collaborative work environment, or sharing stories of employees’ personal growth and success, recruitment videos can be a powerful way to connect with potential candidates.
By taking cues from some of the best recruitment videos, companies can create content that truly reflects their brand and attracts the right talent to join their team.
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