Video has become a major part of the sales industry. From enticing prospects and onboarding new clients to delighting existing customers, sales professionals leverage video at each step of the journey.
Most importantly, they frequently turn to sales training videos to learn the tricks of the trade and keep up with emerging trends.
Sales videos also serve as motivational tools. There are thousands of online videos available where sales experts offer motivation, behavioral advice, and inspiration to salespeople.
However, with an abundance of sales content available, it’s easy to get misdirected and get lost in the clutter.
Anyone can claim to be an expert in the field and offer subpar advice that can prove to be counterproductive.
So in this blog post, we’ve picked sales videos from the most authentic leaders in the industry to point you in the right direction.
Dig in.
1. David Kurlan
Kurlan and his team are sales wisdom galore. He is known as an expert in sales training, sales development, and management.
He owns a sales training firm Kurlan & Associates and a salesperson assessment firm Objective Management Group. Moreover, Kurlan has a bestselling book ‘Baseline Selling’ under his belt.
Over 30 years of experience and access to data from hundreds of sales training organizations through OMG, make Kurlan the guy to listen to.
In this video, Kurlan talks about the importance of taking responsibility and holding yourself accountable as a salesperson. “If you change one thing tomorrow when you go back to the office, stop the excuse-making”.
He emphasizes that once you stop shifting the blame for not making a sale to external factors, you are forced to take action and fix the problem. Sounds simple right?
Turn over to The Kurlan Channel for more easy and actionable sales tips and insights.
While you browse through the sea of sales videos, here’s an advice to keep in mind:
2. Jill Konrath
You don’t see a lot of women leading from the front in the sales world. Jill Konrath is an exception. She is renowned for her ‘Always be learning’ approach and her quest for new and practical strategies for speeding up the conversion process.
Konrath has three award-winning books to her credit. Agile Selling guides sellers on how to accumulate and leverage information quickly in a rapidly changing sales world.
SNAP Selling focuses on how to speed up sales and win more business with today’s busy consumers. Selling to Big Companies is a guide on how to score big corporate accounts.
Due to her valuable insights, Konrath is frequently sought as a keynote and motivational speaker in major sales events.
Her sales videos feature progressive strategies for advanced prospecting, sales psychology, social selling, sales productivity, and more.
Here’s her number one advice for salespeople:
Konrath’s advice is always backed by human behavior and psychology research. Here she asks salespeople to ‘slow down.’
She claims that always rushing and multitasking is counterintuitive to the sales process and productivity.
So take a breath, assess whether the things you’re busy with are helping your productivity, and realign your tasks.
For more actionable advice follow her #moresaleslesstime series on YouTube. In these sales videos, she offers brain science and psychology-backed tips to maximize productivity as salespeople.
3. Jeffrey Gitomer
Gitomer famously dubbed the king of sales is the dad that all salespeople need.
Overflowing with simple, insightful, and on-the-money advice, he has written 13 sales books and is a National Speakers Association Hall of Fame member.
He regularly speaks at seminars and keynotes addresses at sales events.
In his sales videos, he offers hardcore sales reality checks topped with a touch of humor.
His advice on sales, customer loyalty, and personal development is bound to fix your sales mistakes and push you to do better.
Take this video for instance:
In the business, especially the sales world, people tell you to maintain a positive attitude so much that it loses all meaning.
Gitomer tells it like it is, “All of attitude reading and all of attitude study is hokey, what you have to do is transfer hokey to the real world by keeping it in your own mind.”
Something to think about for sure. Even if the content you’re consuming on positivity sounds too-good-to-be-true and bookish, it’s still a positive stimulus for your mind.
So keep at it and follow Gitomer’s 5-step formula to keep negativity at bay.
4. Marc Wayshak
Wayshak is a sales strategist who boasts a data-driven approach to selling.
He put together the scientific method Game Plan Selling System that employs both qualitative and quantitative research to drive more sales for clients.
He is also known for authoring the book Game Plan Selling which is heavily consumed in the sales world.
Wayshak is passionate about helping salespeople generate more meetings, close more sales and do it at higher prices.
His YouTube channel Sales Insights Lab features high-quality videos in which he offers sales tips and advice in an animated but simple way.
Here are seven bits of valuable sales advice from Wayshak powered by statistics.
When you implement this advice to your sales strategy, you’re sure that it’s not just one person’s opinion or “a gurus idea of what works”. Rather, you’re confident that you’re taking authentic steps based on numbers.
Feeling a little rusty? Join this 5 days exercise created by Wayshak to get your sales juices flowing.
In this sales training video, he divides the process of prospecting into small achievable steps. Give it a try!
5. Mike Weinberg
The sales process doesn’t have to be complicated. Weinberg emphasizes simplifying sales and management at every step of the way. His books, New Sales Simplified and Sales Management Simplified have gained the bestseller status.
Overwhelmed by the bulk of identical and sometimes contradictory sales advice by self-acclaimed ‘sales leaders’ and ‘sales gurus’? Pick up Weinberg’s #SalesTruth for debunked myths and sales facts (sans fluff).
As a consultant and coach, he offers a wealth of practical tips that can help sales newbies and experts amplify their productivity.
Weinberg’s YouTube channel features sales videos on prospecting tips and his regular appearances as keynote speaker in different sales events.
Here’s an example of Weinberg living up to his slogan “Blunt Truth, Practical Help”.
He breaks down some of the behaviors that reduce a seller to a vendor in the customer’s eyes. He also offers insights on how to fix these behaviors for optimized sales.
Our favorite? “It’s better to be first than to be the best”.
6. Art Sobczak
Cold calling is often the bane of salespeople’s existence. It’s a less informed method to approach a customer and puts the salesperson in a position to be rejected. As a result, they feel vulnerable and develop a fear of failure.
Sobczak established the concept of Smart Calling as an antidote to cold calling.
“It’s common sense’ as Sobczak puts it. It involves knowing the people you approach before calling them. Do your research, have a plan to follow, and indulge in ‘active prospecting’.
The Smart Calling concept though simple proved to be a breakthrough for hundreds of thousands of salespeople.
Sobczak also published the best-sellers Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling and The Top 10 Dumb Cold-Calling Mistakes that Ensure Failure and Rejection.
Not surprisingly, most of the sales training videos on Sobczak’s channel revolve around smart calling and prospecting techniques.
“Is rejection what happens to you or how you define what happens to you?” In this sales video, Sobczak suggests setting a primary and a secondary goal for each prospecting endeavor.
Even if you don’t achieve the primary goal, focusing on the little wins (secondary goals) can help you break the rejection narrative.
7. Mark Hunter
Mark Hunter is a speaker, author, and consultant who goes by the brand “The Sales Hunter.’ He specializes in business development through high-quality prospecting.
He has held several sales and leadership roles at Fortune 500 companies by approaching sales as relationship building.
He has written three books; High-Profit Selling teaches salespeople how to make sales without negotiating or compromising the price. It focuses on how to make sales that benefit both the client and the company in the longer run.
High-Profit Prospecting helps readers build better prospecting pipelines by “merging new strategies with proven techniques”. A Mind for Sales is a guide to creating a success mindset as a salesperson.
Read more: How to Create and Optimize Your YouTube Sales Funnel
His authorship and over 18 years of experience make him an attractive speaker and workshop facilitator at sales events.
If you’re not much of a reader you can either hop on to his Sales Logic Podcast or check out scores of his sales training videos on YouTube.
In addition to better prospecting, Hunter frequently uploads sales videos on negotiation skills and sales motivation.
Salespeople are often viewed as animated, fast-paced people who push you to do something that you probably don’t want to do.
In this sales video, Hunter describes how salespeople can be less intimidating and say less to get more out of their prospects.
8. Trish Bertuzzi
Another woman making waves in the sales world, Bertuzzi is an accomplished sales consultant. She is passionate about inside sales and advocates for it as a vital component for revenue growth.
Trish is President and Chief Strategist of The Bridge Group, Inc., an inside sales consulting and implementation firm.
Here she’s facilitated over 400 B2B tech companies with scalable growth and helped sales leaders make model and metric-based decisions.
Her book Sales Development Playbook is a guide to building sales development processes and prospect pipelines that accelerate business growth.
Bertuzzi is regularly featured on different sales and business-related talks, podcasts, and YouTube channels.
You can listen to her drop some serious sass in her sales videos. In this video, by SDR Chronicles she talks about how bad management results in poor sales development.
She also highlights how managers shouldn’t expect results if they’re pushing their SDRs into the line of fire without proper coaching and investing.
Watch the video for tips on how to become a better SDR.
Read more: How to Use Humor in Video Marketing
9. Jeb Blount
If you’re making your way in sales you’re sure to have turned towards Sales Gravy at some point.
The sales training and acceleration platform, founded by Jeb Blount, has helped thousands of sales professionals become better at prospecting, negotiating, deal closing, and more.
It also serves as the biggest career and employment website of the sales industry.
Blount is one of the most engaging speakers and storytellers and has the knack to quickly adapt to the communication style of his clients and audience.
He talks frequently at global sales events and emphasizes reaching optimal performance in a shorter time.
Take a deep dive into Blount’s authorship with his 8 bestselling books including Sales EQ, Fanatical Prospecting, People Buy You, and People Follow You.
Alternatively, for some quick nuggets of sales wisdom, you can turn to Blount’s podcasts available on his website, or browse through his sales videos on YouTube.
This video is proof of Blount’s great storytelling ability to capture his audience. Here he makes a compelling case about how ‘authentic listening’ can help you change people’s (read prospect’s and client’s) life.
10. Will Barron
If you’re tired of the suit and tie persona of sales leaders, Will Baron is your guy. Baron’s brand is particularly targeted towards salespeople from a younger demographic.
His casual, sometimes cheeky style, on his blog and podcast hits home with millennials who like to learn from more approachable mentors.
“I am no sales guru I’m a B2B sales professional just like you”, he claims in the featured video on his YouTube channel.
Barron’s voice reaches more than half a million people each week through his Apple award-winning video podcast. The show offers a variety of lessons to B2B sales professionals
He invites guests from diverse backgrounds and puts their advice into sales perspective.
NASA astronauts, Olympic athletes, UFC fighters, and world-leading neuroscientists, not your typical sales videos guests, right? This makes Barron’s videos all the more interesting to consume.
Read more: How to Promote Your Podcast on Social Media with Clips
Watch sales expert Grant Cardone and entrepreneur/speaker Gary V battle it out about what’s better, hardcore pressure selling or building a context and relationship with customers.
Barron puts a word in and respectfully disagrees with Cardone or ‘Uncle G’ as he calls him. He’s of the view that it’s time to break the annoying salesperson stereotype.
Barron also leaves a question at the end of his sales videos to prompt viewers to leave their two cents as well. That way, his comment section also becomes a valuable resource of experiences and perspectives from fellow salespeople.
Wrapping up:
Sales wisdom is not exclusive to sales experts. Some of the biggest challenges that salespeople face are lack of motivation, fear of failure, understanding the audience, and self-presentation.
Inspiration to deal with these problems can come from motivational speakers, psychology, media, and business experts as well.
We recommend watching videos from people like GaryVee, Chris Voss, and Vanessa Van Edwards for motivation, negotiating tips, behavioral insights, and more.
You can also check out sales training videos from resources like LinkedIn Sales Solution and HubSpot Academy.
What are some of the sales videos you’ve found valuable? Let’s talk on LinkedIn.
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