10 Best Super Bowl Commercials and Why They Are So Memorable

Super Bowl is one of the most-watched sporting events in the world. It is an annual American Football championship game that takes place in February.

Though this event relates to sports, it has featured the best Super Bowl commercials of all time.

Many brands, businesses, and film studios take advantage of the viewership it brings to the table. According to reports, 102 million viewers tuned in to watch the Super Bowl in 2020 alone.

Along with the game, the halftime show is another reason this event is one of the most coveted occasions for major brands and studio audiences.

There is always a live performance from famous pop acts to increase viewers’ interest during the halftime show.

Besides the live concert, there are many advertisements of new product lines and trailers for new games and films unveiled for the spectators and the general public.

In this post, we have picked out the best Super Bowl commercials of all time from acclaimed brands to understand their effectiveness.

 

Doritos’ Free Doritos – Super Bowl XLIII

Since 2006, Frito-Lay Chips, the owner of Doritos started holding “Crash The Super Bowl’ promotional event allowing anyone to film their own Doritos commercial and submit it as an entry.

In 2009, two brothers – Joe and Dave Herbert – tried their luck and went to win 1 million dollars when their commercial titled “Free Doritos” reached the number one spot on the Super Bowl Ad Meter survey.

The commercial features office workers who try to guess if they would be receiving the things they want by smashing a crystal ball.

It is short, to the point, humorous and has great acting.

 

Rocket Mortgage’s Jason Momoa Commercial – Super Bowl LIV

Rocket Mortage produced this commercial for Super Bowl 2020 featuring actor Jason Momoa.

In the ad, we see that when Jason Momoa comes home, he can finally relax and do whatever he pleases. He takes off his muscles and thick hair to showcase who he is from the inside: a skinny and balding person.

The commercial is funny, but it is brimming of symbolism. It sends a message that having a home is a necessity, and it is where anyone feels the most comfortable through some cinematic trickery.

Signing up Jason Momoa for this commercial is a masterstroke because what other way would you choose to exhibit the real value of being comfortable in your skin.

Reebok’s Terry Tate: Office Linebacker – Super Bowl XXXVII

Terry Tate: Office Linebacker was a series of commercials created by Rawson Marshall Thurber for Reebok.

The ad shows that Terry Tate, played by Lester Spieght is an enforcing linebacker sent from Reebok who tackles employees at Fletcher & Sons for breaking the office laws and disciplines them.

This commercial series proved to be very successful in outlining the idea of “thinking outside the box” by hiring a linebacker for the office for increasing the office productivity

This advertising campaign is famous for catchphrases like “The pain train’s comin'”, “You kill the Joe, you make some mo'”, “You can’t cut the cheese wherever you please!”, “‘Cause when it’s game time, it’s pain time!”

Read more: Here’s What You Can Learn from Apple Commercials

 

Nike’s Hare Jordan – Super Bowl XXVI

Jim Riswold, the advertising legend, conceived this idea of one of the unlikeliest crossovers in the advertising world.

The ad shows Michael Jordan, an iconic Basketball player getting into a rivalry with Bugs Bunny, one of the most renowned Looney Tunes’ characters of all time.

This pairing was unconventional, but it also led to a successful film in 1996, Warner Bros’ Space Jam. It went on to gross $320 million worldwide.

 

Budweiser’s Bud Bowl I – Super Bowl XXIII

Budweiser’s Bud Bowl was an advertising campaign for Super Bowl. Bud Bowl I was first aired in 1989 and it ran until 1997.

The creative team at D’Arcy Masius Benton & Bowles was charged with the vision of turning people into bottles of bud to create their own Super Bowl.

The most novel thing about this commercial was the stop motion animation technique. Though it took long hours to complete a few snippets of footage, it created an exciting experience.

Viewers would expect the Bud Bowl ads in which Budweiser bottles would play against Bud Light bottles in a Super Bowl of their own.

Also, check out: The Best GEICO Commercials and Why They’re So Effective

 

Pepsi’s Diners – Super Bowl XXIX

Pepsi with the help of director Joe Pytka and BBDO Agency took a hilarious dig at Coca Cola, their fierce soda rivals.

The ad flirts with the soda war idea by showing representatives of both brands trying to become acquaintances in a diner. The Coke rep tries Pepsi and refuses to hand it back which results in a brawl.

The commercial concludes the rivalry with a tagline ‘Nothing else is a Pepsi’.

This concept proved to be lucrative enough for Pepsi to repurpose it twice for ads “Security Camera” and “Check Out”.

 

Volkswagen’s The Force – Super Bowl XLV

Donny Deutsch Advertising Inc. cashed in on an illustrious pop culture reference ‘The Force’ from Star Wars franchise for this Super Bowl ad by Volkswagen’s Passat in 2011.

In the commercial, we see a boy donning a Darth Vader suit trying to use The Force on every household item. But he realizes that it doesn’t work on anything.

As soon as his father pulls up Volkswagen’s Passat in the driveway, the boy rushes to make another attempt on using The Force and by his surprise, it works. But in reality, it’s his father using the car remote control.

The Force managed to score 15 million views the day after its release on YouTube.

It also ranked number one on Hulu’s “Adzone 2011” poll.

 

 

Budweiser’s Brotherhood – Super Bowl XLVII

Budweiser has come up with exemplary Super Bowl advertisements over the years. But Brotherhood takes the cake.

In 2013, Anomaly created ‘Brotherhood’ for Budweiser which evoked strong and positive emotions by showing a budding and meaningful relationship of a rancher and a young Budweiser Clydesdale.

Brotherhood almost threatened to knock The Force off its perch when it was first released.

 

Pringles’ Rick and Morty – Super Bowl LIV

Pringles teamed up with Rick and Morty to keep the tradition of flavor stacking alive through its advertisements.

In the animated commercial, Pringles’ robot disguised as Morty and tries to oversell flavor stacking to Rick. Rick suspects Morty’s motives and unmasks the Robot to reveal that they are inside a Pringles commercial.

Pringles actually paid homage to the show’s premise of multiverse through flavor stacking which worked.

So far, it has gathered 14.8 million views on YouTube so far.

Also, read: 15 Best Nike Commercials and Why They’re So Effective

 

Cheetos’ Can’t Touch This – Super Bowl LIV

Cheetos made a comeback after a decade in Super Bowl. Harold Einstein directed “Can’t Touch This” commercial.

In the ad, the main actor realizes that he can escape any social obligation since Cheetos Dust or Cheetle makes it a pretty messy situation.

Throughout the commercial, we see that MC Hammer pops out and sings “Can’t Touch This” whenever he has to do some sort of helping out or work.

“Can’t Touch This” commercial has already amassed 13 million views on YouTube.

 

Final Thoughts

A 30-second spot for one Super Bowl commercial cost around $5.6 million in 2020, but that did not hold many brands back from launching advertising campaigns.

These commercial spots help brands and advertisers with unprecedented airtime and viewership. Social media platforms like YouTube have also helped Super Bowl commercials to go viral in recent times.

Many advertisers have managed to launch their careers in the commercial advertising industry.

So, if you are considering to propel your future video prospects in the next Super Bowl, then contact our video strategist today!

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Posted by Adil Ashraf
07.29.2020

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