Video Marketing Statistics 2022
What to expect in 2022
An in-depth look at the current state of video marketing.
6 Types of Marketing Campaigns [With Examples]
Who wouldn’t want their marketing campaign to be successful? But to get the desired results, you’ll need to pick the right campaign. A smart utilization of creative resources depends on selecting the correct type of marketing campaign from the outset. Let’s have a...
How to Generate Traffic on Your Blog: First-hand Advice
Blogging has become an integral part of a business’s content marketing strategy. Not convinced? Here are some stats: 77% of bloggers report that blogging drives results Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts...
How AI Is Transforming Video Production
What comes to your mind when you think of artificial intelligence? Maybe a distant sci-fi-esque future? Well, the fact is that AI is very much a part of our lives already. From the recommended content you get on YouTube or Netflix to personal assistants like Siri...
Types of Irony and Their Advantage in Advertising
“Isn’t it ironic?” asked Alanis Morisette in her chart-topping hit from the 90s. The biggest irony, it turned out, was the debate it sparked about how most of the scenarios in the song were not ironic at all. And the fact the song confused so many people shows that...
Instagram Video Length 2022: Everything You Need to Know
Instagram is one of the world’s most popular social networking apps. With around 1 billion official app users and 500 million daily active users of IG stories—the app has made it big in the social media game. Instagram allows users to share videos through their...
What’s the Deal with Sustainable Marketing?
In April 2021, the UN's Intergovernmental Panel on Climate Change issued a new report outlining the challenging task that nations face in reducing global emissions sufficiently to avoid the worst effects of climate change. Given the urgency of the matter, consumers...
Top 5 Instructional Videos [Examples & Best Practices]
Get this, in a post-pandemic world, as much as 58% of respondents reported using video to learn a new skill while the global corporate e-learning is expected to be worth $50 billion by 2026. In general, videos that explain things are increasing in popularity. This...
Instagram Reels: A Guide for Marketers
Instagram’s growth is rather impressive. No doubt about that! According to Hootsuite, Instagram users spent an average of 30 minutes daily on the app in 2020, which is a remarkable 13.6% increase since 2019. Recent studies show that Instagram captures around 13% of...
Vimeo Free or Paid—Decide What’s Best for You
If you’ve been using video for employee training, event coverage, and so on. you’ll note that it’s becoming one of the most important mediums for sharing content. With this influx of video content creation and dissemination, questions about video hosting and...
9 Best Insurance Ads That Went the Extra Mile
Advertising agencies are always trying to outdo themselves, so it’s no surprise that digital ad spend is projected to reach $876.1 billion by 2026. And insurance companies are stepping up their ad game too. Since people tend to find insurance drab and boring, the...
