Video Marketing Statistics 2022
What to expect in 2022
An in-depth look at the current state of video marketing.
7 Best Ads from IoT Companies
The term Internet of Things (IoT) was coined in 1999 by Kevin Ashton, and it was recognized as a distinct technology. It didn’t take off at the time, but then about a decade later it started gaining traction. By 2030, Mckinsey estimates that IoT could generate $5.5...
7 Best Bank Ads of All Time
What comes to your mind when you think of banks? Maybe you imagine middle-aged men in suits, the Great Recession, a heist, or drab, dull, enormous buildings. Generally speaking, it’s not a pretty sight, is it? Makes us want to doze off. So, advertising an...
Best Low-Budget Videos: Ideas for Affordable Marketing
Ad spend is expected to cross by trillion dollars 2026. So, no wonder why so many companies are ready to stretch their budget to produce amazing advertisements. In 2022, brands spent an average of $6.5 million for a 30-second Super Bowl spot. But since not every...
B2B Lead Generation: Introduction and Strategies to Generate Leads
Do you know what really works when it comes to B2B lead generation? In this blog, we’ll break it. But before we do that, let’s discuss some basic concepts to understand B2B lead generation strategies better. What is a lead? People that have been recognized...
How to Become an Animator—Interview with an Expert
Animation is one of the most sought-after skills in the current job market. It’s an exciting and growing industry that offers a lot of opportunities for one to showcase their creativity. It has grown into a $270 billion industry. If you're a beginner, you probably...
SaaS Marketing Strategies: Best Practices and Video Use Case
Software as a service (SaaS) is a model in which applications are delivered over the internet on a subscription-based model. These “digital products” are sometimes referred to as web-based software, on-demand software, or hosted software. Common examples include...
Video Narration: A Brief Guide for Beginners
We all wanted David Attenborough to narrate our life stories at some point in our lives, right? That is how impactful video narration is. If you are trying to grow a business or build a brand in today’s attention economy, chances are you’ve invested in video...
Best Content Analytics Tools for 2022
Content has become one of the most efficient ways to drive traffic to your website. But, to measure how effective your content is at achieving the goals you’ve set, you’ll need to invest in some content analytics tools. These can help you with your strategy and...
The Best Video Distribution Platforms and Channels in 2022
Hosting video content on your site is important. But let’s face it. That’s not where most of your customers hang out. This is why your online video distribution strategy matters so much. What is video distribution? Once you have taken your video idea to...
Teaser Videos: A Brief Guide for Marketers
Teasers are short videos whose main objective is to create buzz about something. You’re probably thinking of movie or music teaser videos, but these types of videos aren’t just restricted to the entertainment industry. In fact, for businesses, teaser videos can be...
How to Find Trending Topics for Creating Videos in 2022
The constant struggle to stay on trend and the fear of missing out can often lead many level-headed people to make extremely poor decisions when it comes to the content they create and put out. The idea of wanting to ride the trending wave has certain negative...
Vimeo vs YouTube for Businesses
YouTube and Vimeo are the most popular video hosting platforms in the market. If you’re wondering which of these two is best for you to distribute your content, then there are a number of things to consider. Off the bat, YouTube is the most popular platform. Vimeo...
12 Video Marketing Examples to Inspire Your Next Video
If you are looking for video marketing examples to inspire your company or business, you’ve come to the right place. In the world of video marketing, there are too many options to choose from. That’s why we’ve narrowed down some examples to help you. Let’s have a...
YouTube Shorts: A Brief Guide for Beginners
YouTube Shorts is a feature through which the number one video platform wants to rival the likes of TikTok, Snapchat, Facebook stories and Instagram Reels. YouTube rolled out Shorts globally in July 2021. To date, it has garnered over 5 trillion views, and is...
Best AI Video Editors That Will Make Your Job Easier
Artificial Intelligence has been changing the technology industry for good. According to a study by PwC, 72% of companies using AI believe it will make their jobs easier. AI-powered video editors can transform your processes to bring more efficiency and ease of...
