Blog
How to Create Thumbnails That Drive Clicks
You must have heard of the saying, “Don’t judge a book by its cover.” But most of the time, we do, right? Video thumbnails are pretty crucial to your overall video production process. You have done the hard work of creating a well-put-together video; you...
Top 3 Budget Laptops for Video Editing in 2020
They say it’s easier to buy a new car than a new laptop. Why? Because you can test drive a new car, but you can’t test use a new laptop! While it is true that you don’t get to test use a laptop, you can make an informed decision for buying one based on other users’...
The Benefits of Using Video Case Studies for Your Business
Video case studies are a powerful marketing tool because they offer proof to prospects that your business has something valuable to offer. This factor is crucial in nurturing leads and converting them into customers. Often, testimonials and case studies get plopped...
Tips for Character Designing for Explainer Videos
Why’s the character's design important for your explainer video? It’s quite simple, designs speak volumes and they must be used wisely in an explainer so your message doesn’t get misinterpreted once it’s out there in the wild digital unknown. The whole point of an...
Why You Shouldn’t Be Hell-bent on Creating Viral Video Content
I think it’s obvious why everyone’s chasing the idea of going viral these days. It has become their lifelong mission; something content creators and marketers believe will give them a sense of achievement and success. No matter how abstract the concept of ‘going...
13 Best Practices for LinkedIn Live Streaming
It’s no question that LinkedIn is a force to reckon with. The site was launched in 2003 as the very first social network for professionals. In 2016, it was acquired by Microsoft. Here are some impressive stats about the platform: As video content grew in...
How to Establish Yourself as a Thought Leader Using Video
Have you ever come across a video that made you feel like the information in it was of very high value? If so, and if the same brand regularly delivered this type of content, you might begin to see them as a thought leader in the industry. If you’re wondering how...
Our line-up of the 6 Best Free GoPro Editing Software
Editing is powerful. It absolutely makes or breaks your video project. When you get an action camera like GoPro, you want your video footage to look like something out of a professional travel vlog. Though there are a lot of factors that come into play to make that...
The Secrets to Writing an Amazing Infomercial Script
Whenever someone mentions an ‘infomercial’, you quickly picture those long hours, past prime time, of bland TV commercials in which muscle-bound presenters would go on and on about newly conceived formulas to get jacked overnight with protein shakes and muscle mass...
Tips for Producing Video Content at Scale
We’re living in a world where smartphones have become an essential part of our lives. According to Statista, people spend close to two hours daily on social media. For marketers, it is therefore essential to connect with consumers where their attention lies. We...
How to Make Engaging Culture Videos
Company culture plays an important role when it comes to running a business smoothly. Consider this scenario: you’ve hired fresh talent recently, and you want to give them a taste of what it’s like working for your company. A great way to demonstrate this is...
10 Startups That Found Success with Epic Explainer Videos
As technology progresses at the speed of sound, it’s hard not to get whiplash from just trying to keep up. Explainer videos help businesses convey complex concepts in an easy-to-understand and engaging way. It’s no wonder they’re effective. Here's our pick of 10...
How to Make Awesome Client Video Testimonials
Client testimonials are effective in convincing your prospects that your company offers the best solution to a specific problem. And great video testimonials provide people the social proof they need to make a final decision. But the question is, how do you make a...
How to Start Live Streaming on LinkedIn
LinkedIn was a little late to the live streaming party compared to other social platforms, such as Facebook that launched its service in 2016. LinkedIn Live made its debut in February 2019, and because Native video content has performed well on the platform, it’s...
How to Produce a Video when You’re Pressed for Time
When it comes to video production, quality over quantity must always be your motto. Compromising on quality may result in chaos and you could lose business. Normally, a video project can take 6 to 8 weeks to complete, but sometimes, an old (read: loyal) client...
Six Best Practices for LinkedIn Native Video
You might recall from your childhood that there was a significant difference between how a callous lunch lady at school slopped questionable “food” on your tray, and how your mom lovingly prepared a sandwich for you, without the crust, just how you liked it....
