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15 Best Nike Commercials and Why They’re so Effective
If you're a marketer, advertiser, or content creator a creative block is your worst nightmare. When coming up with great ideas is your job you’re bound to run out at some point. So, what do you do when those creative dry spells hit? Experts suggest that...
Tips for Creating High-Converting Videos for Your Business
Video as a medium has intrinsic attributes that set it apart from other forms of communication. If a picture is worth a thousand words, you can imagine the potential that 30 pictures per second hold. Over the past few years, consumers' increased access to faster...
How to Write an Effective Explainer Video Script?
A 60-second explainer video wields a lot of power when it comes to telling a convincing story about your business. Have you ever tried writing an explainer video script? It’s not easy, is it? The toughest part is to figure out where to start cutting. There are a...
Why Startup Explainer Videos Need a Killer Script
Think of movies like Raiders of the Lost Arc, The Truman Show, and Ocean’s Eleven. They stand out, don’t they? These cinematic masterpieces did a great job of stirring viewers with excitement and curiosity. And while great cinematography, direction, and acting all...
Dos and Don’ts of Video Production in Digital Marketing
Social media and online platforms lie at the heart of every marketing strategy. In all of this digitization, video production has become the holy grail of the online presence of any brand or company. There is something very compelling about the play button that...
What Are the Steps Involved in Creating an Animated Film?
Do you too have memories of huddling with your parents on warm winter nights to enjoy watching your favorite Disney characters on TV? Do you remember beaming at the signature cry of Tarzan, and feeling as though you were with him swinging from vine to vine across...
Best Internal Communication Videos – Filling the Gaps
Every Tom, Dana, and Harold in your company has to be in the loop when it comes to what’s going on around the company. There are several ways you could convey that plethora of information that needs to be conveyed. This is where internal communication comes in....
How to Produce an Explainer Video for a $1,000
If your business hasn’t been able to commit to producing an explainer video, it may be because you’ve felt that having one made is a bit out of your budget. Although a professionally produced explainer video can cost a pretty penny. In general, it’s better to let...
Top Explainer Video Creation Software and How to Use Them
Not all people and businesses are savvy enough to create explainer videos from scratch. It takes years to perfectly master professional software like Adobe After Effects. Agencies and animators who have the hand to create on these platforms charge a pretty penny...
How to Build a Video Strategy for Your Buyer’s Journey
Video is one of the most popular and effective forms of brand communication today. Although video can be a powerful asset in a company’s marketing arsenal, it’s important to understand how to leverage this medium to its fullest potential. Working with hundreds of...
Corporate Video Production – A Complete Guide
The words ‘corporate communication’ make you think about files, dossiers, and PowerPoint presentations delivered by very serious looking guys in suits. In reality, corporate communication is much more stimulating than that. It comprises of all the internal and...
Best B2B Video Content Marketing Campaigns
Remember the rush of running your hand across the stack of DVDs at the local Blockbuster? There is something about visual content that draws the audience towards itself. It may be the attention-grabbing motions or the less amount of involvement and engagement...
How to Choose the Best Video Marketing Agency for Your Business
As the battle for the best content creation continues in the digital world, video is the new point of competition. It is the ammo that never runs out and works perfectly well with any marketing weapon be it mobile, website, email or social media, This is why it’s a...
A Break Down of a Motion Graphic Video Plus Our Favorite Picks
There are lots of different types of animated videos you could make for your business. But if you want to take a more minimalist approach, then motion graphics could be your go-to style. Visualize movie trailers where you see a lot of motion graphics in play with...
Asynchronous vs Synchronous Video for Internal Communication
Albert Camus talked about the absurdity of life and the universe. These days, you can’t help but agree with the French-Algerian journalist’s philosophy. Maybe everything reminds you of absurdity: the odds of you being born, the odds of you meeting your spouse, the...
Marketers and Founders Share How Video Has Impacted Their Business
Every business has three common objectives: building brand awareness and increasing influence, helping prospects and target audiences, and, of course, converting leads. Unfortunately, we’re not part of the Arabian Nights and we can’t summon a wish-granting genie to...
