6 Possible Reasons Your Facebook Video Ads aren’t Converting
Video is the king of online content. More and more we see it used by brands to market their products, and it will only continue to grow as the preferred way to share customer-targeted messages online. At MotionCue, we have ten years of experience working on hundreds...
3 Practical Ways to Start Video Marketing for your Company
How much YouTube do you watch every week. One hour? Ten hours? Fifty? It’s probably a lot, but don’t worry, we won’t tell. The truth is if your go-to procrastination method is unboxing videos or prank compilations you join 45% of people who watch more than an hour of...
Traits of winning Burke Award videos
It’s time to submit an amazing video for the 2019 Burke Awards. While there are many factors that determine the outcome of your submission, here are a few things we have learned from our experience producing 19 winning Burke award videos. Category is Key! Pick the...
How Spotify Built Itself To Be One Of The Most Recognized Brands On The Planet
The best way you can get to the top in your industry or field is by studying what the legends in that field do. It takes more than just wits to build a serious brands and every CEO knows this. Apart from having an aligned brand message that clearly articulates the...
Revisiting Dropbox and Crazy egg explainer videos and why they are still relevant today
Have you ever heard the story of Dropbox before? If you haven’t, then brace on because you are about to hear a story that is likely going to change your life, transform your business and change your mindset towards how you strategize and do your marketing. Today,...
Apple, Nike, Coke and Pepsi used this technique to build their brands. Here’s how you can do the same.
Have you ever heard the famous story of Coke in its initial years? It is believed that coke sold a total of only 10 bottles in its first year of operations. If you look at that number now, it really seems insignificant if we consider the fact that coke is now selling...
Explainer video for B2B businesses. Why they matter
The toughest job on the planet is not being a surgeon as people tend to assume, it’s being a marketing executive in a B2B company. Everything then is just a longshot because by marketing in the B2B space, frankly speaking, you’ll be trying to do the impossible which...
From Startup To Global Corporation: How Small Companies Grow Big.
Setting up and running a successful startup is not magic, it takes a mix of different ingredients for everything to work. Simply put, we can safely say that starting, building, running and growing a startup is like baking a fruitcake. In a fruitcake, we use a lot of...
10 Bеѕt Digital Mаrkеtіng Media Agеnсіеѕ іn Nеw Yоrk
Over the past few years with the evolution of the internet and the growing usability of the internet for doing and handling business transactions, a lot of companies have been exploring ways and means of leveraging the internet to bring about some key...
P&G wants to cut a total of $2 Billion in Marketing Agency Costs but that’s not all there is to it
When I first heard about this story, saying I was astonished would be an accurate representation of exactly what I felt. How many times do you get to meet a company whose advertising budget falls in the five-figure brand? If you ask me, I’d say that the executives at...
5 Common Mistakes Digital Media Agencies Make
If you are a business owner, my basic assumption is that you’ve probably heard about how the world is digitizing fast and that you need to catch up if you are going to stay relevant in the market for long, something which is true to some extent. As you end your day...
Want to build a brand for your startup. Here are 5 free tips to get you started?
A well-defined brand is not only important for a business to position itself in the marketplace, it is important and necessary if that business is to stand out by establishing itself as the best at what it does. To explain the importance and the whole concept of...
Dropbox Raised $48,000,000 With Their Explainer Video. Here’s How You Can Do The Same For Your Startup!
The growing popularity of video content in online marketing is something that cannot be questioned. In fact, from the headline of the article, it is safe to say that Dropbox as a company is what it is because of a simple video that took less than fifty thousand...
Six Essential Things That Makes An Amazing App Video
Apps are everywhere. They dominate our daily lives and there is an app for almost everything you do – from walking your dog to playing a high-end RPG game. With more than 22 million apps currently available to users on leading app markets, developers are worried....
5 Common Mistakes most companies make in their video marketing campaign!
The benefits and growing popularity of video content is one of the phenomenon’s that has become solidified in the mind of every marketer. In fact, the popularity of videos has reached such wonderful levels that a lot of people are beginning to doubt the survival of...
The Five Golden Rules For Creating an Explainer Video That Converts
Great product explainer videos are among some of the necessary and effective weapons every business should have in their marketing arsenal especially in this day and age. Marketing has been evolving over the last couple of years. If we were in 2004 or the years before...
4 Clever Tricks to Make Great Youtube Pre-roll ads
By now you must have seen those pesky little videos that show up whenever you want to watch something on YouTube. Known as pre-roll ads, they interrupt your browsing experience on YouTube, whether you wanted to watch the trailer of the next Game of Thrones episode or...
Live Action or Animated Explainer Video? Our Answer May Surprise You
We all can agree that explainer videos are the new and effective direction for marketing—or to sum it up, they’re pretty much awesome. They help your business generate more leads and make the perfect pitch every time they’re played. Basically, an explainer video is...
How Much Money Should a Small Business Spend on Facebook?
How much should a small business or a new start-up spend on Facebook? Facebook has more than 25 million small businesses using their platform to engage with current and new customers, while over 3 million businesses actively advertise on the site. Unlike multinational...
How to Tell a Story that Makes People Want to Buy Your Stuff
Call me a sap, but I love a good story. The story where the guy gets the girl, the bad guy is defeated, and the underdog makes a comeback, are the kinds of stories we can hear again and again, even when we can predict the ending. But why? Because a good story gets us...
