Video Marketing Statistics 2022
What to expect in 2022
An in-depth look at the current state of video marketing.
Are Customer Support Videos Worth It?
Whether a person chooses to do business with you or not depends on a lot of factors, but great customer service can stack the odds in your favor. According to Microsoft, when asked “how important is customer service to you in your choice of or loyalty to a brand”...
7 Fintech Marketing Strategies That Guarantee Business Growth
Fintech (financial and technology) has been a great disruptor. The following stats show why that is the case. 96% of global consumers are aware of at least one fintech service or company The global financial sector is expected to be worth US$26.5 trillion in 2022...
Demo Video: Introduction, Examples and Best Practices
Video is a powerful advertising medium. It can engage people with visuals and great sound design, so a good story and impactful script can land really well with audiences compared to plain text or static images. According to our annual video marketing statistics...
10 Best Animated Explainer Videos That Did It Right
Animated explainer videos are short marketing videos that break down complex products or services for viewers with the use of animation. When done well, these bite-sized pieces of content can be great at hooking people’s attention. The influence of these videos is...
Pharmaceutical Advertising: Top 6 Videos to Inspire You
Video is an effective medium when it comes to pharmaceutical advertising. It tells stories better than other formats and provides information in a way that is easy to comprehend. If you’re not convinced about the utility of video, let’s have a look at some stats:...
How to Pick a Video Style for Your Next Project
I was recently part of a discussion around the topic of utilizing video in marketing, and a question that came up which I found very interesting was “how do you figure out what’s the best visual style for a video project?”. We’ve seen the popularity of video...
7 Best Ads from IoT Companies
The term Internet of Things (IoT) was coined in 1999 by Kevin Ashton, and it was recognized as a distinct technology. It didn’t take off at the time, but then about a decade later it started gaining traction. By 2030, Mckinsey estimates that IoT could generate $5.5...
7 Best Bank Ads of All Time
What comes to your mind when you think of banks? Maybe you imagine middle-aged men in suits, the Great Recession, a heist, or drab, dull, enormous buildings. Generally speaking, it’s not a pretty sight, is it? Makes us want to doze off. So, advertising an...
Best Low-Budget Videos: Ideas for Affordable Marketing
Ad spend is expected to cross by trillion dollars 2026. So, no wonder why so many companies are ready to stretch their budget to produce amazing advertisements. In 2022, brands spent an average of $6.5 million for a 30-second Super Bowl spot. But since not every...
B2B Lead Generation: Introduction and Strategies to Generate Leads
Do you know what really works when it comes to B2B lead generation? In this blog, we’ll break it. But before we do that, let’s discuss some basic concepts to understand B2B lead generation strategies better. What is a lead? People that have been recognized...
How to Become an Animator—Interview with an Expert
Animation is one of the most sought-after skills in the current job market. It’s an exciting and growing industry that offers a lot of opportunities for one to showcase their creativity. It has grown into a $270 billion industry. If you're a beginner, you probably...
SaaS Marketing Strategies: Best Practices and Video Use Case
Software as a service (SaaS) is a model in which applications are delivered over the internet on a subscription-based model. These “digital products” are sometimes referred to as web-based software, on-demand software, or hosted software. Common examples include...
Video Narration: A Brief Guide for Beginners
We all wanted David Attenborough to narrate our life stories at some point in our lives, right? That is how impactful video narration is. If you are trying to grow a business or build a brand in today’s attention economy, chances are you’ve invested in video...
Best Content Analytics Tools for 2022
Content has become one of the most efficient ways to drive traffic to your website. But, to measure how effective your content is at achieving the goals you’ve set, you’ll need to invest in some content analytics tools. These can help you with your strategy and...
The Best Video Distribution Platforms and Channels in 2022
Hosting video content on your site is important. But let’s face it. That’s not where most of your customers hang out. This is why your online video distribution strategy matters so much. What is video distribution? Once you have taken your video idea to...
