The world keeps shrinking in our tech-driven landscape and opportunities are abound. A lot of apps have played a prominent role in transforming how we interact with each other.
And Cameo, a social media app which has gained a lot of traction lately, is one such tool that’s opened up a new avenue for people to gain from.
The app made its debut in 2017 and became one of the few companies that saw a boom during the pandemic era.
No surprise there since according to our survey, social media, across the board, was more frequently used in 2020 with 42% of people reporting that they were more active on socials during the pandemic.
In this digital age, every business tries its best to become trendy and have a dominant place in the industry to succeed and reach out to a maximum number of people. This is where the Cameo app steps in!
What is Cameo?
Cameo is a social media platform that allows you to book personalized shout-outs from leading personalities and celebrities. You can either access Cameo on a web browser or install its app version.
From athletes, reality stars, influencers, musicians to actors, a lot of famous people have hopped aboard.
The fundamental purpose of the app is to make the most authentic and customized fan experience available worldwide, and help with the promotion of the entertainment industry.
Maybe you’re beginning to see how you could use the Cameo for your business. Some say it’s going to be the future of influencer marketing!
How can a business take advantage of Cameo?
We believe that the app has great potential for businesses because it’s another effective medium to get your message out there.
Once you sign up, you can access the Cameo Marketplace to view the millions of celebrities on the platform.
International users can make the payment using a credit card. However, US-based users can also buy Cameo credits for video requests anytime.
If the required celebrity isn’t available within seven days, or they refuse the offer, all the payment is refunded.
The process is very straightforward as it allows businesses to boost their marketing campaigns and use of cookies.
Not only this, but companies can also make their Zoom meeting experience memorable and fun by inviting celebrities to join in. Here is a step-by-step guide on how to join Cameo for business:
1. Install the Cameo app
To begin with, you have to install the app on your device. It can be downloaded for free from the Cameo website, app store, or the “More options” tab in Cameo videos.
2. Set up your profile
The next task is to create your profile and fill in your details, like name, email, contact address, company name, etc. You are also required to enter the location of your company’s HQ and the number of employees.
3. Have a look at sample Cameo video requests
It is advised to view the sample Cameo video requests before sending out any official requests to your choice of celebrity. That way, you can first familiarize yourself with the protocols related to contacting a Cameo talent and requesting them for a cameo.
4. Look for a suitable celebrity for your business
Now that you are familiar with the platform and how it works, the next step is to look for the best celebrity for your brand shout-out.
You can choose from thousands of options in the Cameo Marketplace, from expensive and celebrated people to slightly less-famous influencers with a smaller but more focused audience. You can also sort by category.
5. Fill out the request form
After you have found your perfect match with a celebrity, you are required to write down, in 250 words or less, the things you would want them to say and do in your video shout-out.
Moreover, you can be a part of the celebrity’s fan club, which functions as a mailing list and grants you access to special content.
After joining the fan club, you can get promotional updates and get notified as to when the celebrity is available for a cameo call or updates their pricing.
6. Hire the celebrity for your brand shout-out
When the requested celebrity accepts your offer, they record the shout-out and upload it on Cameo. According to the terms and conditions that were agreed upon, the video will be shared with you for use.
Some videos come with a limited-time use constraint, so make the most use of the video to boost your marketing plan.
If you’re not sold yet on how practical Cameo can be to get your message across, here’s a story that might convince you…
You may have heard of several big companies, namely Apple, Google, and Microsoft, pushing back on a right to repair bill.
The party on the other side is also fighting back. Louis Rossmann, a right-to-repair campaigner, made the case by getting Steve Wozniak himself to support the movement.
The Apple co-founder responded to Rossmann’s Cameo request with a nine-and-a-half-minute reply that made headlines.
See how effective a Cameo can be? Still not convinced? Here are some more benefits.
Advantages of using Cameo for business
In today’s market, users have a variety of options and opportunities to filter out and choose their desired product or service.
To stand out from your competitor and capture more of the market, you need to be creative and keep the audience’s perspective and demands in mind.
Therefore, to stand out, Cameo can be immensely helpful in the following ways:
1. Hosting virtual events
With Cameo, you can make your business events memorable by inviting celebrity speakers or recognizing people with awards and achievements.
You can also host live fireside chats, musical performances, comedy sketches, or motivational talks.
Read more: Webinar Marketing 101
2. Cost-effective and celebrity-driven advertising
One of the most undeniably effective ways to use Cameo for business is to engage celebrity-driven content for your ads and making memorable account-based marketing initiatives.
The app also allows cost-effective celebrity-driven advertising solutions.
3. Increasing the size of your sales funnel
You can use business Cameos for top-of-the-funnel prospecting by giving potential sales prospects Cameo videos from their favorite celebrities.
The power of influencer video marketing should not be undermined in this case.
4. Giving recognition to your valuable employees
Cameo videos can also be used for some epic promotion announcements or to celebrate your company, team, and employee achievements.
To make your business organization look attractive, you can also create learning and development programs for trainees that feature an influencer.
It’s all sounds great so far, doesn’t it? You’re probably wondering about the cost now.
Let’s break it down!
How much does Cameo cost?
How much a Cameo will cost you will largely depend on the preferred celebrity that you want to hire and what you want them to do for your campaign.
The cameo video charges highly depend on your preferred choice of celebrity. For example, comedian Greg Proops charges about $32.80, while the actress Lindsay Lohan’s rate starts from $219.99 per hire.
Typically, business Cameos can cost $1,000 on average. However, rates start to increase if you want a live cameo feature, with a minimum rate of $10,000.
In the Cameo live, your preferred celebrity will join your live Zoom call and say a few words.
Through the app, you can pay to DM (direct message) a Cameo talent or celebrity. This will guarantee that your message will be read by them but does not assure a reply.
Prices for these DMs can range between $1 to a maximum of $2,500.
How brands are using Cameo for business
Cameo is not only a popular choice amongst fans who want to connect with their favorite celebrities in real-time, some businesses and organizations have also used this app to raise awareness for their marketing campaigns.
1. Gong.io
Gong.io, a sales insight company, paid actress Lindsay Lohan for a personalized video.
She recorded a message for the company’s executive, who participated in an online conference. Ms. Lohan said in the shout-out, “You’re an inspiration to revenue and salespeople everywhere, so today, we are celebrating you. You should be very proud.”
Chris Diamantopoulos, an actor who played an investor Russ Hanneman on HBO’s series Silicon Valley was also hired by Gong.io via Cameo to advertise the company’s conference. “It’s me, Russ Hanneman,” Chris says, “and Gong is all about sales.”
2. No Kid Hungry
Like Mandy Moore and Busy Phillips, famous celebrities partnered with Cameo to support charitable programs such as NoKid Hungry to help deal with the casualties that happened due to the Covid-19 pandemic and lockdown.
Thus, some organizations have used the Cameo platform for giving out to society, which is a game-changer.
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3. Don Julio
Cinco de Mayo celebrations in 2020 didn’t take place conventionally as the restaurants were closed due to the rigid safety guidelines.
But the celebrations continued online, with the efforts of Tequila Don Julio and few famous friends.
Teaming up with Cameo, Tequila Don Julio held online Cinco de Mayo parties. Only those who donated to the Restaurant Workers’ Community Foundation were invited.
The donors who won got a virtual celebration with their desired celebrity on the margarita-lovers holiday.
Celebrities who participated included Jamie Chung, Julianne Hough, and many others.
Wrapping up
To stay on top of your marketing game, it’s always a good idea to be aware of the apps and services that can help you reach out to more and more people.
Cameo is just another tool of the trade, and definitely worth exploring.
We hope you enjoyed reading this post. If you’re looking to create a vide-backed marketing strategy and don’t know where to start, hit us up. Our video production team would love to help.
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