Media usage for political campaigning goes as back as the Gutenberg Revolution. As soon as the written word became accessible to the masses, politicians, leaders, and activists started using it to influence them. Over the centuries, the media for political...
Your marketing efforts have worked, you’ve scored leads and turned them into customers. Next step: wowing them with your client onboarding chops. Acquiring new customers is not the end of your marketing road. Rather, this is where stakes become even higher. If...
In 2016, Mark Zuckerberg claimed that by 2021 Facebook would be a video-centric platform. Today, we see this prophecy manifesting with the popularity of Facebook video ads. Facebook’s worldwide video advertising revenue is expected to reach $9.6 billion by 2021....
Making videos for social media is a very long and thankless job. There are a lot of resources that go into, prep, production, and distribution. Once you put it out there and it takes or doesn’t take, all of your efforts have resulted in a short-lived outcome. It...
The word on the street is that your video marketing strategy should be built around a buyer persona. Maybe you’re new to the marketing hood or just an insider who’s tryna keep up with the trends. If you want to know what creating a buyer persona for your video...
YouTube is the second largest search engine behind Google. Since its introduction in 2005, the video-sharing platform has continued to grow in popularity and now boasts over 2 billion users. This creates a massive opportunity for businesses both large and small to...
People love their television. For most of the day, it’s on in the background as they go about their business. In the evenings, families and friends huddle in front of it to watch their favorite shows in the name of bonding. That has been a global reality ever since...
