The words ‘corporate communication’ make you think about files, dossiers, and PowerPoint presentations delivered by very serious looking guys in suits. In reality, corporate communication is much more stimulating than that. It comprises of all the internal and...
Remember the rush of running your hand across the stack of DVDs at the local Blockbuster? There is something about visual content that draws the audience towards itself. It may be the attention-grabbing motions or the less amount of involvement and engagement...
Have you ever dreamed of attracting your B2B audience via social media and have them flock to your brand like moths to a flame? Well, you’ll be pleased to know that with videos, accomplishing such a feat is possible. Video content as a marketing tool has proven to...
None of us likes to be welcomed by a never-ending list of emails in our inbox first thing in the morning. Right as we are waiting for our morning coffee to kick in, going through lengthy, unwanted emails can have a counterproductive effect. Just like caffeine,...
Video case studies are a powerful marketing tool because they offer proof to prospects that your business has something valuable to offer. This factor is crucial in nurturing leads and converting them into customers. Often, testimonials and case studies get plopped...
I think it’s obvious why everyone’s chasing the idea of going viral these days. It has become their lifelong mission; something content creators and marketers believe will give them a sense of achievement and success. No matter how abstract the concept of ‘going...
It’s no question that LinkedIn is a force to reckon with. The site was launched in 2003 as the very first social network for professionals. In 2016, it was acquired by Microsoft. Here are some impressive stats about the platform: As video content grew in...
