YouTube Shorts is a feature through which the number one video platform wants to rival the likes of TikTok, Snapchat, Facebook stories and Instagram Reels. YouTube rolled out Shorts globally in July 2021. To date, it has garnered over 5 trillion views, and is...
In the attention economy, companies have to regularly put out good content to stay top of mind. Of course, doing this consistently is a tall order; one that can overwhelm the best of us. And when it comes to creating video content specifically, how can marketers...
People are hungry for content and over-the-top (OTT) videos are leading the way as one of the most popular mediums of consumption. According to Deloitte’s Digital Media Trends Survey, content streaming platforms saw viewership numbers soar during the pandemic and...
YouTube is reported to be the number one platform for watching videos, and it currently has 2.3 billion active users around the globe. Since the competition is high, it is important for a new creator to grab the attention of viewers by creating an exceptional...
When you think about Instagram, it’s easy to dismiss it as a platform dominated by influencers and brand partnerships. Sure, you could promote your brand and products on your channel. But unless you collaborate with an influencer or manage a global brand, how...
Marketers today are well aware of the need to advertise their products and services online to attract and engage a wide audience. This became undeniable in 2017 when digital ad spending beat that of TV. So, in general, the top advertising platforms considered...
With over 500 hours of content uploaded every minute, YouTube is a behemoth in the social media landscape. According to a recent study, it’s also the number one platform for sharing and watching video content. This makes it a very competitive space for creators to...
