Advertisement on social media is laden with opportunity. Facebook with its registered 2.38 billion users is the undisputed Goliath of social media. Whereas Instagram, with 1 billion active users, is the fastest growing social network. Together, they have unleashed...
You either love it or you hate it. This little bird app exists in the extremes of the likeability spectrum. However, when it comes to marketing, Twitter video ads can be a real head-scratcher. As a digital marketer, you have to weigh in all the pros and cons of an...
Making videos for social media is a very long and thankless job. There are a lot of resources that go into, prep, production, and distribution. Once you put it out there and it takes or doesn’t take, all of your efforts have resulted in a short-lived outcome. It...
You cannot deny the power of video. The play button on your screen is the most compelling thing you can come across while browsing. There are over a billion YouTube users all over the world. That is a third of all internet users amounting up to billions of views on...
Over the past few years, social media has been getting a bad rap. From concerns over the declining happiness of its users and data breaches to the propagation of fake news and hate speech. Advertisers are now becoming increasingly concerned about which platform...
According to a MotionCue survey, 80% of people feel that they spend a quarter of their time watching videos when using social media. Even if most of them are silent videos. Billions of views on Facebook and Instagram videos are evidence enough that video is central...
It’s no question that LinkedIn is a force to reckon with. The site was launched in 2003 as the very first social network for professionals. In 2016, it was acquired by Microsoft. Here are some impressive stats about the platform: As video content grew in...
