Over the past few years, social media has been getting a bad rap. From concerns over the declining happiness of its users and data breaches to the propagation of fake news and hate speech. Advertisers are now becoming increasingly concerned about which platform...
According to a MotionCue survey, 80% of people feel that they spend a quarter of their time watching videos when using social media. Even if most of them are silent videos. Billions of views on Facebook and Instagram videos are evidence enough that video is central...
It’s no question that LinkedIn is a force to reckon with. The site was launched in 2003 as the very first social network for professionals. In 2016, it was acquired by Microsoft. Here are some impressive stats about the platform: As video content grew in...
LinkedIn was a little late to the live streaming party compared to other social platforms, such as Facebook that launched its service in 2016. LinkedIn Live made its debut in February 2019, and because Native video content has performed well on the platform, it’s...
You might recall from your childhood that there was a significant difference between how a callous lunch lady at school slopped questionable “food” on your tray, and how your mom lovingly prepared a sandwich for you, without the crust, just how you liked it....
In August 2017, LinkedIn rolled out Native video to boost in-feed engagement. Turns out, the reach of native videos supersedes that of other forms of content on the platform. If you're wondering, what does native video mean? Then it's just videos directly uploaded...
With video gaining popularity across generations at breakneck speed, it is safe to term it as the zeitgeist of the 21st century. For influencers and marketers alike, it is essential to tap into the “trending” thing to gain traction. So, before you dive head-first...
