Video is a powerful advertising medium. It can engage people with visuals and great sound design, so a good story and impactful script can land really well with audiences compared to plain text or static images. According to our annual video marketing statistics...
Ad spend is expected to cross by trillion dollars 2026. So, no wonder why so many companies are ready to stretch their budget to produce amazing advertisements. In 2022, brands spent an average of $6.5 million for a 30-second Super Bowl spot. But since not every...
Teasers are short videos whose main objective is to create buzz about something. You’re probably thinking of movie or music teaser videos, but these types of videos aren’t just restricted to the entertainment industry. In fact, for businesses, teaser videos can be...
YouTube Shorts is a feature through which the number one video platform wants to rival the likes of TikTok, Snapchat, Facebook stories and Instagram Reels. YouTube rolled out Shorts globally in July 2021. To date, it has garnered over 5 trillion views, and is...
Did you know that 68% of consumers said they watch video content on their mobile phones? And similar to how watching content isn't just limited to cinemas and TV, filmmaking isn’t exclusive to big-budget production studios either. With the phones and software we...
Imagine you're in the market to buy a product or service for the company you work for. You've done loads of market research and have narrowed down your options. If you saw that a particular company had a few happy customers who spoke about their great experience,...
Video is not only being used by well-established businesses but also by budding startups that want to build a brand and catch audience attention. But is just producing a video enough to give your business a boost? Not quite! Knowing what type of video to create,...
