Company culture is a crucial aspect of any organization and can have a significant impact on employee satisfaction, productivity, and overall success. A company culture video is an effective tool to communicate the values, beliefs, and mission of a company to employees, stakeholders, and customers.
Corporate culture videos are short, engaging videos that showcase your company’s unique personality, mission, and values. They help to create a shared understanding of what your business stands for and what you expect from your employees.
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To give you some inspiration, we’ve compiled a list of the best company culture videos out there. These examples demonstrate how businesses are using creative storytelling and humor to communicate their company culture and values.
But first, let’s take a closer look at what company culture is and why it matters.
What is company culture?
Company culture refers to the shared values, beliefs, behaviors, and attitudes that characterize an organization. It includes the ways in which employees interact with each other, as well as the policies and practices that shape their work environment. A positive company culture can foster employee engagement, increase retention, and improve overall performance.
Related: Engaging Culture Videos: Tips and Tricks
Why are company culture videos important?
Company culture videos serve as a visual representation of an organization’s values and beliefs. They can help attract top talent, build brand awareness, and create a sense of community among employees. In addition, culture videos can be a valuable tool for onboarding new employees and providing a clear understanding of what it’s like to work at a company.
So, without further ado, let’s take a look at some of the best company culture videos out there.
Inclusion & diversity — open by Apple
Apple’s culture video features 68 employees and starts with a unifying word, “open,” that summarizes the culture they strive to create.
Apple has created a workplace where everyone feels valued and respected, regardless of their background, race, or gender.
The video also features employees from different departments and walks of life, sharing their experiences and how they feel supported at Apple.
Overall, the video effectively communicates Apple’s commitment to creating a diverse and inclusive workplace, and provides a great representation of the company’s culture.
Spotify values
What do you think are the five core values that drive a company?
According to Spotify, the five core values that drive the company are passion, innovation, playfulness, collaboration, and transparency.
Spotify’s culture video features multiple employee interviews, some recorded over video chat or selfie-style, giving it a more authentic feel than highly-produced videos.
This approach conveys the message that Spotify values a team of passionate individuals over high level production.
Life work balance at dropbox | life inside dropbox
By embracing the new work reality which is remote work, this video is focused on promoting a healthy work-life balance.
This video showcases how Dropbox employees from diverse backgrounds and lifestyles can prioritize their personal lives and flourish in their careers, highlighting the company’s leadership as a virtual-first organization.
From flexible schedules and remote work options to opportunities for personal growth and development, the video effectively communicates how Dropbox prioritizes its employees’ well-being.
REI Co-op in 94 Second
The REI culture video provides a short history of the company, touches on the concept of a co-op, and emphasizes the fundamental values that bond REI members together.
The people at REI share a passion for the mountains more than money.
Rather than recruiting employees, this video aims to attract new co-op members.
It is engaging and provides a quick yet comprehensive overview of the company’s culture.
This is Zendesk
Now, let’s talk about Zendesk, a company that has a unique approach to their culture video. They created a fast-paced and fun video that’s perfect for people who might be interested in working there.
In under two minutes, the video masterfully covers who they are, what they do, and how they work.
But what sets this video apart is the humor. Throughout the video, you can see that Zendesk is a company that gets things done but also knows how to have fun while doing it.
This lighthearted approach highlights one of the company’s perks: working with people who are not only talented but also great to be around.
Despite the fun and offbeat humor, the video still showcases the real story of Zendesk. You get to see their volunteer activities, perks, offices, and some of the people who work there.
It’s a great way to showcase their unique strengths and culture while entertaining potential candidates.
Fuze company culture
So, have you heard of Fuze? They’re a company that’s been acquired by 8×8, and they’ve developed a cloud-based communications platform that enables businesses to unify their voices across all communication channels.
To showcase their company culture, they produced a video that features insights from some of their top leaders, including the CEO and Executive Chairman.
Getting high-level executives to participate in video interviews can be tough, but Fuze managed to make the most of their time by covering a broad topic in a way that’s evergreen and can be used repeatedly.
The video is perfect for various purposes such as recruitment and employer branding, and it can be shared across multiple platforms.
Oh, and by the way, it’s a smart move to have the interviewees wear branded apparel.
Blackbaud’s Purpose
We have Blackbaud next on the list, a company that’s fueled by passionate people who aim to create a positive impact on organizations that are dedicated to making a difference in the world.
The tagline says it all: “we care about cause as much as we care about code.”
In its corporate culture video, Blackbaud puts its mission front and center, and for a good reason.
Candidates are looking for a sense of purpose and meaning in their work, and Blackbaud delivers just that by showcasing the organizations and causes they support.
They don’t just tell you about their impact, they show you through real examples of how their product is improving people’s lives.
It’s a great way to connect with candidates and share the company’s values. What do you think?
Related: 19 Best Corporate Training Videos That Are Highly Effective
Patagonia’s 30-year “experiment” with on-site childcare
Patagonia’s video showcases its pioneering onsite childcare policy and program that dates back to 1983. Beyond just showing cute kids and a cool perk, the video ties in the company’s founding story and values, and highlights the financial benefits of the program.
But the real impact goes beyond just free childcare, as some of the company’s current leaders were once children in the program. It’s also a unique leadership development opportunity.
This video isn’t just for parents or donors; it provides valuable insight into how Patagonia prioritizes its people and culture in ways that are good for business.
You can’t beat working at cirrus logic!
Join Cirrus Logic in its journey to showcase its unique culture and what makes it great through this classic video.
Rather than relying on spoken words, the company gets creative and showcases their employees’ stories through powerful quotes and acting.
These quotes, which are written on whiteboards all over the office, highlight the company’s core values and the employees’ love for working there.
This video is an excellent way to experience firsthand the passion and dedication that fuels the success of Cirrus Logic.
Kasasa Love
Kasasa’s culture video puts a unique spin on the typical core values video by honing in on one specific value: love.
While core values are important for a company’s culture, they can often come across as generic and lack meaning for candidates if not supported by real stories.
In the above video, Kasasa takes a different approach by starting with an emotional story that sets the tone for a series of personal anecdotes that highlight their love for clients, company, and coworkers.
This video effectively demonstrates how Kasasa’s core value of love is a fundamental part of their culture and how it sets them apart from other companies.
We are like family by Loews Hotels
Loews Hotels’ employee perspectives converge to showcase their corporate value of family.
While the phrase “we’re like family” may be overused and cliché, Loews Hotels goes beyond that by sharing stories that embody the value.
This video gives candidates a true glimpse into the company culture and what it means to be a part of the Loews family.
Netflix culture: freedom and responsibility
In Netflix’s culture video, the company sets the tone right off the bat with a memorable theme that sets them apart from other companies: “freedom and responsibility.”
The video then goes on to explain the meaning of the theme through interviews with various employees, both from management and staff.
By having both management and staff seated together, the video subtly conveys the company’s culture of transparency and openness.
The interviews give great insight into the company’s culture and what it’s like to work at Netflix.
Read more: 5 Useful Tips for Increasing B2B Engagement with Corporate Videos
That’s a wrap
In conclusion, corporate culture videos are a powerful tool for companies to showcase their unique cultures and values to potential employees, customers, and partners.
The videos provide an inside look at a company’s work environment, values, and initiatives, giving viewers a better understanding of what it’s like to work there.
The videos highlighted in this blog post are just a few examples of the many fantastic corporate culture videos available online. We hope the list we’ve compiled is helpful.
If you’re interested in creating a corporate culture video for your company, don’t hesitate to get in touch with us today and start telling your company’s story!
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