It is apparent that people are more receptive to visuals than texts. According to a study, the human brain can process imagery 60,000 times faster than text, and 90% of the information is transmitted through visuals.
Training and learning through corporate training videos have become a common practice.
Even before the COVID-19 pandemic, many companies adopted the video learning model to save up time and costs.
In this post, we are going to review the best corporate training videos that can help your brand in coming up with savvy and creative video content.
Examples of the best corporate training videos
Let’s look at some of the best corporate training videos. One of them might hit the right note with you and inspire you to come up with your own.
Metro Email Service – Ernst & Young
The corporate training video shows an EY employee using a third-party app to deliver sensitive information from a home computer to a work laptop via email.
It also highlights the risks attached to trusting obscure email apps that can inflict damage through malicious viruses and hacking of data.
Why we like it:
- Made us laugh
- Great acting
- Puts the points across smoothly
Ancestry Secure Computing – MotionCue
The animated video shows the viewers how to remain safe from cyber-attacks while using public Wi-Fi points.
Why we like it:
- We’re a little biased on this so we’ll let you decide 🙂
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Dumb Ways to Die – Metro Trains Melbourne
The animated song video shows multiple characters dying in absurd ways. The aim of this campaign was to engage the audience to adhere to safety rules.
It generated $60 million in ad revenue and reduced accidents by 21%. To date, the video has amassed over 200 million views on YouTube.
Why we like it:
- Cute animation and characters
- Catchy song
- Strong and impactful messaging
Service and Hospitality – Chick-fil-A
The video shows how Chick-fil-A has designed its overall service system to stand out from the rest of its fast-food competitors.
It also mentions positive examples of Chick-fil-A’s customer service to reinforce the overall outlook of the company, and what it believes in.
Why we like it:
- Good overall production
- Explains everything diligently
Read more: How to Make Engaging Culture Videos
Third Wave Specialty Coffee – Sage Appliances
The video lays down facts and figures regarding the consumption of coffee all around the UK.
It is a masterclass on how to use Sage’s coffee machines.
Why we like it:
- The visuals do a great job of explaining everything.
- Great production quality
Grilled Dogs ft. Snoop Dogg – Burger King
The video introduces a new Burger King product: grilled hot dogs.
It demonstrates how to cook and prepare the new product with the right number of condiments.
Why we like it:
- It has Snoop Dogg in it! Who wouldn’t love that?
- The humor is great.
Lifesaver – British Resuscitation Council
The video trains employees and viewers on how to perform CPR and the Heimlich Maneuver while a person is having a heart attack.
The best part is that it is an interactive video.
Viewers can go through several scenarios and make different decisions leading them to save a person’s life.
Interact with the video here.
Why we like it:
- Easily makes viewers invested in the video training
- You learn a lot
Will You Fit into Deloitte? – Deloitte
This is an orientation video, that teaches employees how to perform their job tasks and responsibilities better from their first day.
It is also an interactive video that lets viewers flip through several decisions and choices that will result in success or failure.
Check the video here.
Why we like it:
- Keeps the viewers on the edge of their seats
- Teaches a lot about the company’s policy and culture
Also read: How to Use Video Content for Employee Onboarding and Training
How To Hand Toss Pizza Dough – Pagliacci Pizza
The training video is simple enough. It shows you how to hand-toss a pizza dough professionally with a few easy steps.
The presenter also shares key techniques to achieve the perfect crust.
Why we like it:
- Great production quality
- Shares techniques that viewers can pick up with ease.
Surviving an Active Shooter – The Ohio State University – Administration & Planning
The training video shows viewers how to survive a shooting.
It is geared towards students and employees.
The video persuades viewers to follow three steps to avoid an attack. Run, hide, and fight.
Why we like it:
- Detailed and practical
- Highlights important aspects for viewers
Chuckleheads – LRN
The video trains employees on maintaining discretion while sending out funny or innocent emails in the office.
It shows how an email can be wrongly perceived and could result in bigger mishaps around the office.
Why we like it:
- Made us laugh
- Great acting
Why Sales People Can’t Shut up – Rapid Learning Institute
The video explains different concepts through the use of science and logic.
It shows why salespeople cannot help themselves from dominating conversations with customers.
It showcases different studies that were done on human behavior, and why it feels so good to talk about oneself rather than others.
Why we like it:
- Smooth animation
- Provides valuable information
Golden Rules of Safety – Gasunie
The animated video trains employees on workplace safety. It visualizes every safety rule with in-depth steps and procedures.
Why we like it:
- It portrays important actions to avoid workplace accidents and mishaps.
- Easy-to-follow steps
Breathing Underwater – Altria
The training video highlights the experience of an employee who is hit with an anti-trust lawsuit.
It draws from a real-life incident of one of Altria’s employees and trains the viewer on how to tackle and avoid such lawsuits in the future.
Why we like it:
- Great production quality
- Inspired by real-life events
How to Overcome Objections in Sales – Richardson
The video helps the sales staff understand the reasons for customers’ objections, and how to rectify them.
Why we like it:
- We love a corporate training video that’s to the point.
- It uses visuals and graphics to demonstrate key steps in handling sales objections.
Security Installation Training – MTI
The training video showcases effective ways to use phone security equipment.
Watch the video here.
Why we like it:
- The video includes narration and easy-to-follow steps.
- It is to the point.
Workplace Bullying – ReachOut
The animated video presents a picture of what develops into workplace bullying.
It helps viewers to observe and identify bullying behaviors.
Why we like it:
- The animation is pretty good
- It points out actions one could take to prevent or tackle workplace bullying.
6 Easy Steps – Laerdal
The video uses whiteboard animation to exhibit six easy steps to perform CPR correctly.
Why we like it:
- Cool animation
- Easy-to-follow steps
Tea Masters – Tetley
Tetley released an e-learning course. It teaches viewers how to brew and sell a perfect cup of tea while using Tetley’s products.
Why we like it:
- High-quality production
- A lot of valuable information for viewers
Tips for creating effective corporate training videos
Training videos are not difficult to produce. There are a few steps involved that you can take into account to create effective corporate training videos.
Identify the need
The first step is to know what the corporate training video should be about. The topic should be relevant, and it should address the gaping hole for which the training is required.
A lot of people will skip the video if the information does not match their needs. So, picking the right topic is highly critical.
For instance, if your company is integrating new software, it should prepare a how-to video to train them on its use and advantages.
Identify the type
Choosing the type of video can be heavily based on your budget, resources, and time. You have to put in the effort differently for each video format.
There are different forms of videos available such as animation, live-action, screencast, and interactive.
You have to familiarize yourself with the strengths and weaknesses of each category. Also, you have to understand which form of video will cater better to your audience.
For instance, if you are onboarding a new employee, an interactive “choose your own adventure” video can help showcase what they can expect on their first day.
Visualize your ideas
You cannot just dive into video production without brainstorming and visualizing your ideas first. Without doing this, you won’t have a cohesive script or storyboard.
So lay down the framework for your video so it conveys the intended information properly.
Spend time perfecting your corporate training video script
Take time and care to perfect your script. If you don’t have a copywriter on your team, hire one to get the job done. A good script forms the backbone of your video. If you don’t focus on it, your video falls flat.
To learn how to write an engaging script, check out the six principles of sticky ideas from the book Made to Stick. You can also read them briefly in our previous blog post.
Record and edit
Once you have finalized everything, it’s time to record your corporate training video. If you’re shooting a low-budget live-action video, then most of the shooting can be done through a smartphone camera.
If you want something with higher production value, we recommend working with a video production company.
To make your video visually engaging and appealing, it needs to be edited with different effects, text overlays, filters, and transitions.
Again, if you have a low budget, you could try to do it yourself using free online tools.
We’d recommend Adobe Premiere Pro or iMovie to edit your videos, though. Online tools have limited functionality. And if you don’t have the expertise to DIY, then hire someone to take care of it for you.
Render, review, and distribute
Once the video has been edited to your liking, produce its render with a widely used video format such as MP4.
Always make sure to review the different drafts of your video before hosting the corporate training video on different social media channels.
Read more: Best Video Distribution Channels
Best practices for getting the most out of your corporate training videos
Now that you have created a corporate training video for your company, how are you planning to use it?
Let’s look at different things you can do with them.
Use it as an orientation material
Training videos can be turned into a series of orientation materials for new employees. Especially remote ones.
It is time and cost-saving. New employees will settle in quickly if they have video training material on hand.
Post it on social media
Do you want to give a little taste of what it is like to work at your company? You can post these videos on your social media platforms.
This will help your company with gaining visibility for recruitment, and business prospects.
Turn it into a written resource of information
You can convert your corporate training videos into transcriptions and post them as blog posts, infographics, and pop quizzes.
It can help non-video learners to gain valuable information without having to sit through a series of videos.
Final thoughts
There’s no denying the idea that people generally prefer videos over text, and 48% of all employees consider video the most engaging form of communication.
On top of that, corporate training videos help companies save time and costs.
So, it’s a win-win situation.
If you want to create a cool corporate training video to get your employees hyped about learning, then contact our video strategists today. We would love to help you out!