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Video Strategy
DonorPerfect is a nonprofit CRM dedicated to fundraising management. The company has partnered with MotionCue to produce a range of live-action and animated videos to market its platform. We’re particularly proud of teaming up with a client whose mission is to support and empower world-changing causes.
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Explainer videos come in all shapes and sizes, and they’re great at explaining innovative solutions like DonorPerfect’s elaborate CRM. This video is a combination of live-action footage and 2D animation. For this project, we took care of the entire video production process, from concept to filming and post production.

For Small Organizations

Oftentimes, organizations have different target audiences, and it’s best to create targeted messaging for each segment. In this case, we produced a video for our clients small organizations segment, highlighting the problems it solves and key benefits.

Feature video

DonorPerfect’s all-in-one fundraising platform has several features that require further exploration. For this video, we worked with DonorPerfect to highlight their online form feature and how users can make the best of it. To simplify the message, we used 2D animation again.

For Small Organizations

After a successful targeted video campaign for small organizations, DonorPerfect set its sight on another segment: growing organizations. We worked with the client to create a tailored 2D-animated promotional video. This one focuses on how the nonprofit CRM can support clients with expansion and smooth operation. The video style amplifies the message and gives a glimpse of the interface.
Talking about the people behind your company humanizes the business. That’s important because at the end of the day, even in B2B markets, it all comes down to relationships between people. With this video, DonorPerfect wanted to convey what working with their team is like. For them, it’s all about building community and offering services with care.

It’s not every day that our team gets to work with companies that empower world-changing ideas. Working with the DonorPerfect team to help them take advantage of video marketing has been a pleasure. Every video we created for them targeted specific goals, and the results have been promising. We look forward to continue helping DonorPerfect achieve its targets with video.

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