Think your emails are getting ignored? Add a little video magic! With a video, even the busiest inbox can turn into a stage for your brand’s best moments.
In this guide, we’ll show you how to make email marketing with videos a bit more binge-worthy.
1. Important Stats Regarding Email Marketing
- Emails with videos can enhance click-through rates (CTR) by up to 300%, making videos a standout tool for email engagement. Source: beehiiv Blog
- Personalized videos can further boost CTR by as much as 200%, adding an extra layer of connection with the viewer. Source: Viddyoze
Now that we know how much power one video holds for your business, why not create one that speaks volumes? Our experts can help you with that. So, contact us now for a video.
Talk with a video strategist
2. Why Video in Email Marketing Works?
Adding video in email campaigns can make subscribers curious, engaged, and more likely to click.
Whether it’s a product demo or a fun behind-the-scenes clip, the video turns an inbox skim into an interaction.
- Higher Conversions and ROI: Video drives action, increasing conversions and making video email marketing one of the best tools for delivering a return on investment.
- Stronger Connections: Videos let you talk to your audience, building trust through a personal touch, an approach that static text just can’t match.
Here are some tips on how to use videos in email marketing.
3. Types of Videos for Email Marketing
A little video variety can go a long way in your emails. Different video types not only keep subscribers intrigued but also boost email engagement with the video.
Here are five types of videos to mix things up in your campaigns.
i. Product Demos
Think of these as “try-before-you-buy” moments. A quick product tour or how-to video gives subscribers a front-row seat to see your product in action.
You can check out this great product demo video by our company in this video below.
Before we move forward, let’s go through our blog on how to create good-quality product videos.
ii. Personalized Videos
These are tailored messages that feel like a virtual handshake. Adding a personalized video that shows you care (even if it’s all automated) is ideal for one-to-one interactions or sending a thank-you.
You can watch a video instead.
iii. Customer Testimonials
Nothing says “trust us” like a happy customer talking about their great experience. Testimonials provide social proof and make your brand look like the best thing since sliced bread.
Here, have a look at this video to understand what that means.
iv. Event Invitations and Announcements
Skip the boring email RSVP and get creative with a video invitation for events, webinars, or product launches. It’s like giving people an offer they can’t refuse… but fun.
I think this template is what you need for your next event invitation video.
v. Behind-the-Scenes Videos
Show off the real people, places, and quirks that make your brand unique. A peek into your workspace or team brings that relatable touch every email needs.
Still don’t know what that is? Watch this video.
4. Tips to Add Video to Emails
Let’s make those video email marketing campaigns unforgettable! Here are a few creative tips to ensure your video shines and maximizes engagement.
- Keep Videos Short and Engaging: Aim for bite-sized clips (under a minute) that grab attention and leave them wanting more. Think of it as an appetizer, not the main course.
- Optimize for Mobile Devices: A lot of subscribers open emails on the go! Make sure your video displays well on all screens, from tiny phones to tablets.
- Use GIFs or Thumbnails Instead of Embedding: Direct embedding can mess with deliverability. Instead, use a GIF or image thumbnail with a play button—it’s click-bait in the best way.
Before we move forward, check out this video below.
- Compelling Subject Lines: Add “Video Inside” to your subject line to boost opens by piquing curiosity. Your subscribers will know there’s something worth their click.
- Strong Call-to-Action (CTA): Always have a next step. Whether it’s watching another video, exploring a product page, or contacting you, keep that momentum going.
You can also check a detailed blog on ways to add videos to email marketing campaigns.
5. Video Creation Best Practices
Creating standout videos for your email marketing with video efforts is like preparing a gourmet dish; it requires the right ingredients and a bit of flair.
Here are some best practices to keep in mind:
i. Lighting and Sound Quality
Good lighting and crisp audio are essential for a professional look. Think of it as setting the stage—without proper lighting and sound, your video could feel like a horror movie!
This ad captures the spirit of community and nostalgia with a powerful soundtrack that resonates with viewers post-lockdown.
ii. Editing for Email
Keep it concise! Aim for clear visuals and messaging that get to the point quickly. An edited video should feel more like a snappy highlight reel than a never-ending saga.
iii. Use Captions and Subtitles
Not everyone watches videos with sound on, so adding captions is a smart move. It ensures your message is accessible and understood.
Plus, it helps those who are multitasking (because who isn’t?).
This ad humorously addresses the challenges of working from home, using captions to highlight relatable moments. The subtitles ensure that even the funniest quips are accessible to all viewers.
iv. Use Branding
Consistency is key! Ensure your brand’s colors, logo, and overall style are present in the video. This way, your audience recognizes your brand faster than they can say “What’s this video about?”
This ad is powerful not only in its message but also in its consistent use of black and white branding, with the Nike logo featured prominently. The color scheme aligns with their identity and resonates with their audience.
These best practices will help you craft compelling videos that entertain and drive engagement and conversions in your email marketing strategy.
You can also check out the blog for tips for the next video shoot.
6. Common Pitfalls and How to Avoid Them
Even the best-laid plans can hit a snag. When adding video to your email campaigns, it’s easy to stumble into common pitfalls.
Luckily, a little awareness can help you navigate these traps like a pro without tripping over your own feet.
- File Size Issues and Loading Times: Heavy video files can slow down your emails, leading to a frustrating wait.
Remember, no one wants to be stuck staring at a loading screen longer than they’d watch a cat video.
Have a look at this video to learn about different mistakes.
- Deliverability Issues: Not all email platforms love videos and GIFs. If your content triggers spam filters, your carefully crafted email might end up in the dreaded junk folder.
Aim for smooth sailing by ensuring your videos comply with email standards.
- Not Using a CTA or Next Step: Don’t leave your viewers hanging after the thrilling video ride!
Always guide them to the next action, whether it’s visiting your website or checking out your latest offer. A strong CTA keeps the momentum going and helps boost conversions.
By avoiding these pitfalls, you can ensure that your video email marketing strategy is a success and not a comedy of errors.
7. Tools and Platforms for Video Email Marketing
Choosing the right tools can make or break your video email marketing campaigns. With the right resources at your fingertips, you’ll be creating engaging videos.
You can check out different software fir email marketing in this video.
Believe me, it will be faster than you can say “video production for email marketing!” Here’s a breakdown of essential tools and platforms to consider:
i. Video Hosting Options
- Vimeo: Known for its high-quality videos and customizable player, Vimeo is perfect for brands that want to showcase their professionalism.
However, it might lack some integration features found in other platforms.
- YouTube: The giant of video hosting. With a massive audience, your videos can reach a wide range.
But, be mindful that it’s not tailored specifically for email marketing, so some users may end up clicking away to YouTube instead of your site.
Have a look at this example to learn more.
ii. Email Marketing Platforms with Video Capabilities
- Mailchimp: A popular choice among marketers, Mailchimp allows easy integration of videos into your emails.
Plus, its user-friendly interface makes video email marketing accessible for all levels!
You can check out this amazing video tutorial for mailchimp.
- Constant Contact: Another robust option, Constant Contact offers video capabilities along with excellent tracking features.
Just be prepared to navigate through some more advanced settings to get the most out of your video campaigns.
iii. Tracking and Analytics Tools
To measure the effectiveness of your video emails, consider using:
- Google Analytics: Track engagement and conversions related to your video content, helping you understand what resonates with your audience.
- HubSpot: This platform provides detailed insights into your video performance, allowing you to adjust your strategy based on real-time data.
With the right tools and platforms in your corner, you can take your video email marketing strategies to the next level.
Bottom Line
In a world where everyone is trying to catch your audience’s attention, a well-placed video in your emails is like adding sprinkles to a cupcake, totally irresistible.
So, don’t just hit “send” with plain text; spice things up and watch your engagement soar. Remember, if a picture is worth a thousand words, a video is worth at least a million cat memes.
Now, if you are set with the concept of email marketing with video, you might be looking for a perfect video. You know who can help you?
Our video production company will create a video that instantly grabs viewers’ attention. Contact us to get your perfect video.
Talk with a video strategist