Your mission, should you choose to accept it, is to create the perfect explainer video for your business.
Well, it’s not going to be as dramatic as Ethan Hunt trying to foil the plans of international baddies, but an explainer video is just as important and you need to nail it. For most, making one seems to be a daunting task. If you’re not aware of what exactly an explainer video is, it’s basically a quick and informative marketing video for businesses.
They explain to the audiences why they need your product or service in a short time (ideally not more than 90 seconds). If your competition uses videos and you don’t, then realize that they have a great marketing tool and you don’t. So it’s time to step into action and get yourself a powerful video.
If creating an explainer video from scratch sounds daunting you could outsource and work with a video production agency like ours to get the job done.
Want a video for your business?
But is making an explainer video really a mission impossible? Well not really.
We have outlined the process here:
How an explainer video gets made
The first step
When we begin brainstorming ideas for an explainer video, we narrow it down to one concept and start refining it.
The video can be about a new product, a new feature, or even an introduction to a business. Once you, as the client, know what you want, the video will get done systematically.
The script
The bedrock of any great explainer video is a killer script. You can create the perfect explainer video but without a good script, it may not do much good.
When it comes to the script you can do two things: you can write the script yourself, which will allow you to coherently create something that you want without a hiccup.
The second thing that you can do is ask the video agency that you hire to create one for you. This will cost you a little extra but you can get a professional and creative script written for your explainer video.
The storyboard
Once you have finalized the script, the animation company/agency that you hire will start working on a storyboard. A storyboard is the earliest iteration of your explainer video.
It is usually a sequence of drawings with comments suggesting the transitions and directions of the animation.
When you see a storyboard you are able to see what your video is going to be. You can discuss changes or improve it further with your animator since you can easily visualize the video.
The voice-over
An explainer video needs a very good voice-over to ensure that the viewer is not distracted from the visuals. You can always ask your explainer video agency to share samples of voice-over artists.
Once you have the storyboard ready, you can play the voice-over samples while keeping the storyboard in front of you. This will help you to match the tone of the explainer video with the voice-over samples and choose one that seems most appropriate.
The animation
Once you have completed the script, storyboard, and voice-over, the animator will begin with the final phase: the animation.
The animator will take around one to two weeks for a 90-second animated explainer video. You can review the first draft they share with you. Review it carefully. You may find different things that may have looked great in the storyboard but don’t in animation.
You can have them changed and get a second draft before finalizing the video.
There you have it. By the end of this process, you have your business’ explainer video ready.
Not exactly as adventurous as Mission Impossible but, nevertheless, you now have a great marketing asset for your business that you can distribute and repurpose.
