Grabbing audiences’ attention and engaging with them is critical in the digital landscape, and video marketing tools have proven to be dependable allies for marketers.
But why invest in video?
Well, video content has the unparalleled ability to inform and entertain, and it can work wonders for all types of businesses–from startups to well-established brands.
In fact, according to our recent video marketing statistics report, 64% of marketers said that video helped them increase awareness for their brand.
As a marketer, you could start experimenting with short engaging videos. These do not require a massive time or resource investment. In this article, we’ll introduce you to some tools that’ll help you dip your toes into video marketing. So, let’s dive in
1. Canva
Canva is a design platform that also offers video editing features. It’s available for phones as well.
Canva is known for its user-friendly interface, allowing users to create engaging video content. You can use customizable templates, animations, text overlays, and stock footage.
Features
- User-friendly interface with drag-and-drop functionality
- Templates for various video types, including social media, presentations, and ads
- Access to a library of stock footage, images, and music
- Text and animation options to enhance the visual appeal
- Collaboration tools for team projects
- You can upload your own sound
Please note: You will not gain access to all of Canva’s assets on the free plan.
Ratings
User-friendly interface: 5/5
Editing options: 4.5/5
2. CapCut
CapCut is a video editing app developed by ByteDance. It offers users the ability to create and edit videos with ease.
Tip: You can get rid of the watermark on your videos by logging in to TikTok. Desktop and mobile apps are available.
Features
- Variety of video effects, filters, and transitions to enhance visuals
- Auto captioning
- Multi-layer timeline for complex video compositions
- Adjustable playback speed and reverse playback for creative effects
- Music and sound effects library for enhancing audio quality
- Text and sticker overlays for adding context and creativity
- Support for exporting videos in various resolutions and formats
- Easy sharing of edited videos to social media platforms
Ratings
User-friendly interface: 4.5/5
Editing options: 4/5
3. Shotcut
Turn your videos into polished gems using Shotcut. It is an open-source video editing software with a range of features suitable for both beginners and experienced editors.
Shotcut offers a variety of filters, transitions, and effects, and supports many video formats.
Features
- Open-source and cross-platform video editing software
- Supports a wide range of video formats and codecs
- Advanced video editing features like timeline editing, multi-track support, and filters
- Customizable keyboard shortcuts for efficient editing
- Native timeline editing without needing to import
Ratings
User-friendly interface: 4/5
Editing options: 4/5
Read more: Best Content Analytics Tools for 2022
4. DaVinci Resolve
It’s a videographer’s dream come true. DaVinci Resolve is a professional-grade video editing and color correction software.
Filmmakers and post-production experts favor it for its advanced tools. These include color grading, visual effects, and audio post-production.
Features
- Professional-grade video editing, color correction, and audio post-production
- High-quality visual effects and motion graphics
- Advanced color grading tools for cinematic looks
- Collaboration features for multiple editors and colorists
- Fairlight audio post-production tools integrated
- Please note: using elements that are not included in the free version will add a watermark to the video.
Ratings
User-friendly interface: 4.5/5
Editing options: 4/5
5. Lightworks
Edit videos seamlessly, add effects, and tell your story with Lightworks. It is a powerful video editing software available in both free and paid versions.
Lightworks supports a wide range of formats, making it popular among independent videographers and content creators.
Features
- Professional video editing with both free and paid versions
- Real-time effects, advanced trimming, and timeline editing
- High-quality export options up to 4K resolution
- Supports a wide range of codecs and video formats
- Easy sharing of projects to various platforms
Ratings
User-friendly interface: 4/5
Editing options: 4/5
6. Openshot
OpenShot, an open-source video editing platform, is renowned for its robust editing capabilities. It supports a wide array of video and audio formats, ensuring compatibility with diverse media sources.
Additionally, its customizable keyboard shortcuts further enhance the editing experience, streamlining workflows and improving efficiency.
Features
- User-friendly drag-and-drop interface for intuitive editing
- Unlimited layers support intricate video compositions
- Various video transitions, including cuts and fades, enhance the visual flow
- Incorporation of 3D animated titles adds depth and engagement to projects
- Real-time previews facilitate quick adjustments for efficient editing
Ratings
User-friendly interface: 4/5
Editing options: 4/5
7. Clipchamp
Clipchamp is an online video editor that provides basic editing tools, such as trimming, cutting, and adding text. It’s known for its ability to export videos in various formats.
Features
- Online video editor with basic editing tools
- Trimming, cutting, adding text, and filters
- Supports various video formats and resolutions
- Cloud-based storage and easy sharing options
- Direct export to YouTube, Vimeo, and social media
Please note: You can export 480p videos with no watermark for free with Clipchamp. For higher resolutions, a premium subscription is required.
Ratings
User-friendly interface: 4.5/5
Editing options: 4.5/5
Read more: Top 8 YouTube Tools to Grow your Channel
8. Avidemux
Avidemux is an open-source video editing software that caters to basic video editing tasks. It offers a simple platform for users without advanced technical skills.
Features
- Basic video editing tools including cutting, trimming, and merging
- Video filters and effects for enhancing visual quality
- Encoding options to convert videos into different formats and codecs
- Subtitle support for embedding and adjusting subtitles
- Scripting capabilities for automation of tasks
- Availability across Windows, macOS, and Linux platforms
Ratings
User-friendly interface: 3.5/5
Editing options: 3/5
9. Kdenlive
Next on the free marketing tools list is Kdenlive. It is a video editing software known for its comprehensive set of features and versatility.
Kdenlive provides users with advanced video editing capabilities while maintaining a user-friendly interface.
Features
- Multi-track video editing for complex projects
- Transition and effects libraries for dynamic visual enhancements
- Keyframe animation for precise control over effects and movements
- Audio mixing and editing tools for improved sound quality
- Support for a wide range of video and audio formats
- Proxy editing for smoother playback of high-resolution footage
- Integration of titles, subtitles, and captions
Ratings
User-friendly interface: 4/5
Editing options: 4.5/5
10. VideoPad Video Editor
VideoPad Video Editor is a video editing software designed for beginners and casual users. It offers essential editing tools while maintaining an approachable interface.
Features
- Video transitions and visual effects to enhance video quality
- Audio editing tools for adjusting and enhancing sound elements
- Export options in various formats for sharing on different platforms
- Support for 3D video editing, allowing for creative projects
- Video stabilization feature to correct shaky footage
- Library of pre-made templates for quicker project creation
Ratings
User-Friendly Interface: 3.5/5
Editing Options: 3.5/5
Read more: Animated Video Production: Online Tools vs Professional Services
That’s a wrap
As the digital landscape continues to evolve, so do the tools available for marketers to tell their stories through video.
Whether you’re looking to edit like a pro, add a touch of animation, or convert text into dynamic videos, there’s a tool that fits your unique needs.
Hope this article was helpful because your story deserves to be heard, and these tools are your tickets to the grandest show on the internet stage.
In case you’re looking for someone to make a video for you, get in touch with us! Our team of creative professionals would love to make an engaging video for your brand.
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