Fundraising Videos Done Right: Examples of the Best Campaigns

Fundraising videos have become an essential tool for non-profit organizations, charities, and even businesses to raise funds and awareness for their cause.

These videos have the power to move people emotionally, inspire them to take action, and create a lasting impact.

However, the best fundraising videos are the ones that tell a compelling story, connect with viewers on an emotional level, and encourage them to take action.

In this blog post, we’ll explore some of the best fundraising videos and what makes them stand out.


Our pick of the best fundraising videos


Resource Ministry


The Resource Ministry non-profit explainer video is a clear and concise presentation of the organization’s mission and services.

The video starts by mentioning children who were abused or abandoned, the organization gives practical support, counseling, and spiritual guidance to such children.

The animation style of the video uses a mix of bold colors and clear graphics to convey key messages.

The narrator’s voice is friendly and approachable, making the information accessible to a wide range of viewers.


Crohn’s & Colitis Foundation


The Crohn’s & Colitis Foundation video is a compelling and informative piece that highlights the impact of chronic diseases on individuals.

For this fundraising video, our team used a mix of vibrant visuals and engaging narration to explain the symptoms, causes, and treatments of these chronic diseases.

With the use of comforting colors and a warm tone, the video evokes a sense of empathy in the viewer.

Our client loved the video and now we’re working with the Foundation on more projects to help them achieve their goals.

If you are looking for someone to make a video like this for you, feel free to contact us today.

Want a video for your business?



Feeding America – I Am Hunger in America


This fundraising video uses personal stories to illustrate the issue of hunger in America and the work that Feeding America does to address it.

It was created in partnership with the Ad Council and is part of a larger campaign to raise awareness and funds for the organization.

Related: Top 19 Nonprofit Explainer Videos You Can’t Miss


The ALS Association –  Ice Bucket Challenge


Who hasn’t heard of the ice bucket challenge? A few years ago everyone was into it. It was viral and designed for an annual fundraising event.

The viral video challenge encouraged people to donate to the ALS Association by pouring a bucket of ice water over their head and nominating others to do the same.

The challenge quickly gained widespread participation and media attention, leading to a surge in donations to the ALS Association.


Save the Children


If we were to create a list of the most impactful videos of all time, the Save the Children’s campaign would likely be at the top of that list.

This powerful campaign sheds light on the struggles of children affected by war, with a particular focus on those living in war-torn countries like Syria.

The production quality of the video is truly exceptional, with stunning visuals that draw in viewers from the very beginning.

However, what truly sets this campaign apart is its ability to create an emotional connection between the video’s characters and the audience.

The story is intense, raw, and moving. It leaves a lasting impression and inspires viewers to take action to help build a better future for these children.

The video encourages viewers to donate to the organization’s emergency response efforts.


Charity: Water


Charity: water is a nonprofit organization that has established itself as a master storyteller in the world of advocacy.

Their mission is to provide safe and clean drinking water to communities in need, a cause that may seem mundane to some but is essential to countless individuals around the world.

What sets Charity: water apart is its exceptional storytelling abilities. Their website is home to a wealth of captivating videos that showcase the organization’s work and the impact it has on people’s lives.

They use storytelling tools in a smart and effective way, creating videos that are both informative and emotionally moving.

The video encourages viewers to donate to the organization’s cause. It directs viewers to the charity: water website, where they can make a donation or sign up for a monthly giving program.


The Salvation Army – Rescue Christmas


The Salvation Army’s Rescue Christmas campaign, launched in 2020, aimed to raise funds for the needy during Christmas.

The video showcases the emotional efforts of the team to provide food, shelter, and other basic necessities to those in need.

It ends with a call to action for viewers to donate to the Salvation Army and help “rescue Christmas” for the underprivileged.

The campaign was successful in raising awareness and funds for the organization’s charitable efforts and demonstrated the importance of community support during times of crisis.


BC SPCA Humane Transport


The British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA) is a non-profit organization dedicated to promoting animal welfare and advocating for animal protection legislation.

Their comprehensive efforts include operating animal shelters, conducting educational workshops, and running public awareness programs throughout the province of British Columbia, Canada.

As an organization that cares deeply about animal welfare, the BC SPCA plays an important role in raising awareness and fostering positive changes in animal welfare policies and practices.

This video calls for funds to help the organization.


Follow the Frog


While nonprofit organizations often address serious issues in their fundraising campaigns, humor is not commonly used.

However, when executed effectively by skilled professionals, humor can create memorable and impactful campaigns that resonate with viewers.

The 2012 fundraising campaign “Just Follow the Frog!” is a perfect example of this. By using humor intelligently, the campaign manages to strike a balance between imagination, impact, and top-of-mind awareness.

The campaign’s message is that you don’t have to go to the ends of the Earth to make a difference in saving the rainforest.

Related: What’s the Deal with Sustainable Marketing?


Cover the Cost


To truly empathize with someone, it is crucial to be able to place yourself in their shoes and understand their situation. This is precisely what an impactful awareness campaign achieves through a simple game.

By posing thought-provoking questions in the “Would You Rather…?” format, the campaign successfully highlights the difficult choices and challenges that many individuals face in our communities.


WWF – Together Possible


It is a fundraising video created by the World Wildlife Fund (WWF) to support its mission of protecting the planet’s wildlife and ecosystems.

The video features stunning footage of wildlife, including elephants, rhinos, tigers, and polar bears, along with a message of hope and the importance of working together to protect these animals and their habitats.

The video highlights the urgency of the situation and the need for immediate action to save these species from extinction.

The video is designed to raise awareness about the issues that WWF is working to address and encourage people to make donations to support the organization’s conservation efforts.

At the end of the video, viewers are directed to a webpage where they can make a donation to WWF.


American Cancer Society – Attacking cancer from every angle


The American Cancer Society’s “Attacking Cancer from Every Angle” campaign is a fundraising initiative aimed at advancing cancer research, patient care, and support services for individuals and families affected by cancer.

The campaign’s messaging emphasizes the need for a multifaceted approach to attacking cancer, including prevention, early detection, innovative research, and patient support.

The video is emotional and powerful, featuring personal stories of cancer survivors and their loved ones.

By highlighting the impact of cancer on individuals, the American Cancer Society is able to connect with viewers on a deeply personal level and inspire them to take action in the fight against cancer.

The video ends with a call to action for viewers to make a donation to support the fight against cancer.

Related: 6 Video Marketing Ideas for Non-profit Organizations


That’s a wrap

In conclusion, the best fundraising videos use powerful storytelling to connect with viewers emotionally and inspire them to take action.

They also feature a clear call-to-action, making it easy for viewers to donate and make a difference.

By studying the above examples, organizations can learn how to create effective fundraising videos that resonate with their audience and help them achieve their goals.

If you’d like a fundraising video made for your business or non-profit, be sure to hit us up. Our video experts specialize in animated videos and explainers. We’d love to help you achieve your organization’s goals with video.

Want a video for your business?


Posted by Samra Tiwana

Subscribe to the MotionCue Newsletter

For monthly video and marketing insights from company founder/CEO Osama Khabab

Contact Us

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.