The holiday season is not only a time for festive cheer but also a time of great opportunities for businesses. The art of holiday marketing is about creating campaigns to engage and delight customers.
Video content is pivotal in holiday marketing strategies, making it a powerful tool for businesses looking to stand out and connect with their target audience. According to a report by MotionCue, 84% of people said that they visited a website after watching a video ad about their products or services.
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In this article, we will explore the world of holiday marketing, with a focus on video marketing, and how it can help you spread the holiday joy while boosting your business.
What is holiday marketing?
Holiday marketing, also known as seasonal marketing, is a strategy that capitalizes on the festive spirit and special occasions throughout the year. These events include Thanksgiving, Christmas, New Year, Valentine’s Day, and more.
Additionally, these events provide businesses with the perfect opportunities to connect with their audience, build brand awareness, and increase sales.
Here’s how you can effectively incorporate holiday marketing into your business strategy:
1. Create themed campaigns
Every holiday has its unique charm and traditions. Tailor your marketing campaigns to align with the holiday theme.
For example, if it’s Christmas, think of ways to incorporate the spirit of giving and joy into your campaigns.
Read more: 22 Best Christmas Commercials of All Time
2. Offer special promotions
Holidays are synonymous with discounts and special offers. Give your customers a reason to choose your products or services.
You can do it by offering holiday-themed promotions. Use video to announce these deals and make them more enticing.
3. Engage with your audience
The holiday season is a time when people are more receptive to emotional connections.
Moreover, create heartwarming videos that resonate with your audience and foster a sense of belonging to your brand.
The power of video in holiday marketing
Video marketing is one of the most important tools in the holiday marketer’s arsenal. It allows you to convey your brand’s message more effectively.
Here’s why video is essential for holiday marketing:
1. Visual storytelling
Video can capture the essence of the holiday season better than any other medium. Use it to tell a story about your brand, products, or services that align with the holiday spirit.
For instance, a video showcasing your team coming together to celebrate the holidays can humanize your brand.
2. Social media engagement
With the rise of platforms like YouTube, Instagram, TikTok, and Facebook, video content is incredibly shareable.
Create eye-catching, shareable videos to expand your reach and encourage your audience to become your brand ambassadors.
Additionally, you can participate in trending challenges, share behind-the-scenes glimpses to humanize your brand, and encourage user-generated content through contests or giveaways.
More ways to utilize video for social media is through live Q&A sessions and events that foster real-time interaction. Utilize interactive features like polls and surveys for engagement and feedback.
3. Product demos and tutorials
Create video tutorials that showcase how your products or services can enhance the holiday experience.
These videos can also serve as valuable guides for your customers and can even go viral if they’re unique and helpful.
Examples of successful holiday video marketing
#OptOutside: Will You Go Out With Me?
In 2015, REI, the outdoor brand, launched the #OptOutside Thanksgiving ad campaign, announcing the closure of its offices and stores nationwide during the holiday.
This unconventional move, closing during a peak sales period, aimed to encourage employees and customers to spend time outdoors with family.
Despite foregoing immediate profits, the campaign was a success, building long-term brand awareness and connection.
Fleet Farm is Closed on Thanksgiving Day
The retail chain emphasizes the genuine spirit of the holiday season by announcing the closure of its stores on Thanksgiving to prioritize its team members’ family celebrations. This move positions the company as one that values its employees’ work-life balance.
Moreover, the video utilizes text graphics highlighting holiday themes, concluding with the company logo overlaid on an image of a closed Fleet Farm store and an announcement of their Black Friday opening.
Father Christmas and Mother Earth
The interaction between the two characters is portrayed as they handle their contrasting perspectives.
Father Christmas is determined to spread happiness by giving gifts generously, while Mother Earth sees excessive consumption as a concern.
Disney’s The Gift
Disney’s “The Gift” concludes the “From Our Family To Yours” trilogy, which was first released during the challenging times of the coronavirus pandemic in 2020.
That’s a wrap
Holiday marketing is a fantastic opportunity for businesses to connect with their audience on a more emotional level and boost sales. Video marketing is a tool used to create shareable content during the holiday season.
It’s essential for businesses to embrace the holiday spirit and leverage video marketing to spread joy, tell compelling stories, and drive growth for your brand.
So, let your creativity shine, and get ready to unwrap the magic of holiday marketing through the lens of video content.
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