Table of Contents
- How to find trending topics for creating videos
- Google Trends
- Google Keyword Planner
- Exploding Topics
- Keyword IO
- Get social
The constant struggle to stay on trend and the fear of missing out can often lead many level-headed people to make extremely poor decisions when it comes to the content they create and put out.
The idea of wanting to ride the trending wave has certain negative connotations because of how some content creators and marketers end up disregarding other factors, such as empathy and wisdom, in their attempts at gaining recognition and hitting targets.
Take the COVID-19 pandemic—at its peak, the virus was on everyone’s mind and was all anyone could talk about.
If you plan on creating videos, or any other type of content, around serious trending topics like the coronavirus epidemic, then you must tread carefully and approach the subject with sensitivity.
Before we start discussing how to create videos on trending topics, let’s first try to evaluate the current situation and how to approach this pandemic in terms of generating content relating to it. Answering these questions will help you take a more nuanced approach:
- Will your video on the sensitive topic make it seem like you’re trying to profit off it?
- Is your video going to create a sense of panic?
- Does your video make inaccurate assumptions or sweeping generalizations about a particular group of people?
- Evaluate the tone of your content and if it is appropriate to the situation. Does it sound condescending or harshly judgmental?
- Will your video content provide any value to your audience?
Once you’ve scrutinized your video idea in terms of empathy and usefulness, you can move forward knowing you have everyone’s best interest at heart.
How to find trending topics for creating videos
Since you have to generate good quality content regularly, you may end up running low on ideas. Luckily, there are plenty of tools and tactics that can help you find hot topics that are perfect for your niche.
Google Trends is a free search analysis site that you can use to figure out what’s trending. It’s a great market research tool and if you explore it in-depth, you’ll be able to gain plenty of value from it.
There are a couple of ways you can use this site to generate topic ideas:
1. Find out what people are searching for
You can learn about what’s trending in particular geographic locations and explore those topics further to find an idea for your video. If you want to know how a topic is doing on YouTube, you can change the settings and manage that, too.
2. Compare topics
If you have a few similar video topic ideas in mind already, but you can’t decide which one would work best, you can use Google Trends to compare them and see how they stack up against one another in terms of popularity and longevity.
Note: the numbers on the graph do not represent search volume directly. They represent relative popularity.
Here’s a comparison between two terms on Google Trends.
3. Find sub-topics
If you already have the main topic idea, you can look for sub-topics using Google Trends. You’ll be able to discover what your target audience is looking for in your particular niche.
Google Keyword Planner
Google Keyword Planner is a great tool for conducting keyword searches and coming up with topics.
It’s a free Google Ads tool and you can use it under the following two conditions:
- If your account is using expert mode. This feature is not available for smart mode.
- Your Google Ads account setup must be complete. You’ll have to create a campaign and enter your billing information. But if you don’t want to spend money, you can just pause your campaign.
You won’t be able to access the tool otherwise.
Google Keyword Planner helps you with keyword searches and also provides useful insight about search volume, historical statistics, clicks and conversion predictions along with traffic forecasts.
Exploding topics is a product that analyzes web searches in the USA to show which topics are gaining momentum. Lately, it looks as though people are interested in the idea of micro weddings.
The website also offers Pro plans for entrepreneurs and investors as a way to spot trends before they blow up.
TubeBuddy is a YouTube-certified extension that offers plenty of cool features for YouTubers. Its keyword research feature lets you look up terms so you can come up with feasible new topics.
Options are limited in the free version though. Pricing starts at $2.40 per month on the annual plan and the full spectrum of features are categorized as Productivity Tools, Bulk Processing Tools, Video SEO Tools, Promotion Tools, and Data and Research Tools.
You can check out all the details and what each pricing plan offers here.
The basic free version of TubeBuddy will help you with keyword research too. And though this is just for YouTube, it’s still a great way to find out what sort of videos people are interested in or looking for.
You can use the free version of Keyword IO to find keywords to help you come up with new ideas. All you have to do is specify the search engine and geographic location. The keyword suggestions this will generate will be in alphabetical order and not in order of popularity.
The paid version (currently starting at $29 per month) gives you access to more advanced features, such as search volume, CPC, and more. But for starters, the free version is good enough. You could use it in combination with Google Trends to get a better understanding of what topics will work best.
Ahrefs offers a comprehensive set of tools for backlinks and SEO analysis. Compared to the options we’ve talked about so far, this one doesn’t come cheap. The most basic annual plan will set you back $83 per month (additional taxes may apply). You could opt to use the trial version for 7 USD.
If you decide to get the tool though, you’ll have a well of resources at your fingertips. You can also generate keywords based on different search engines as shown in the image (dropdown menu on the left).
Ahrefs offers the following features that you’ll find useful for coming up with ideas for hot topics:
1. Site Explorer
You’ll find out the most profitable keywords for organic and paid search. It also helps you keep track of backlinks.
2. Keywords Explorer
It will help you find relevant keywords for your topic, come up with new ideas and find out search volume and the difficulty ranking for each keyword.
3. Content Explorer
It’ll help you discover the content that has the largest number of shares.
Ahrefs has more features that you can use for SEO analysis and strategy formulations.
If you really want to get the best use out of this service for coming up with trending topics for your videos, use Google Trends along with it.
Say you compared two topics in Google Trends, you can then look at search volume, keyword ideas, keyword difficulty, clicks, etc. using Ahrefs.
Here’s a video that dives into how you can do just that.
Buzzsumo is a powerful tool for content marketers. The free version gives you limited access to basic features i.e. you can look up trending topics and see what kind of top content already exists on the idea you have in mind and how it’s performed on various social media.
Once you become a paid member you can take advantage of the full spectrum of tools Buzzsumo has to offer. Pricing plans start at $99 per month. Here’s what you can get from the service:
1. Idea generation
Buzzsumo shows you the top-performing content and everything the internet is obsessed with across different parts of the world. This is great for coming up with topics that will resonate with your target audience.
2. Content research
The research and analysis tools will help you discover top content around any particular topic. This will help you figure out what works so you can update your strategy accordingly.
3. Influencer marketing
With the influencer tool, you can find influencers in your niche and build relationships, send invites to collaborate in a video, and much more.
Gain insight into what’s going on in your industry, what your competitors are up to, and what people have to say about emerging trends, products, etc.
Trendspottr is a great tool for social listening. If you’re equipped with this, you’ll be able to stay updated on all the latest buzz on social media.
The tool can help you identify emerging trends so you can get in on the action before the trend goes mainstream and competition for standing out increases.
You’ll be able to locate the top keywords to boost your SEO, too. All of this will give you what you need to come up with video topics and content that will resonate with your audience and garner high engagement.
This nifty tool gives you a look at what’s trending on Twitter across the globe. Explore trending hashtags and topics. Zoom in on your desired location to find out what is hot in that particular region.
Basically, Trendsmap offers another great way to practice social listening.
So far, we’ve covered some popular tools that will help you find trending topics for your videos, but there are other ways to do this, too. The simplest one is to remain active on social platforms.
Keep an eye on the YouTube homepage and YouTube Trends
What appears on the YouTube homepage varies from user to user – since it is based on your preferences and viewing habits – nevertheless, it is still a good place to look for ideas.
Keep checking in with some of your favorite creators, you might just get inspired by some of their content, too.
These are tied to geographic location and may not be the best source of inspiration, but still. Keep an eye on it to see what’s happening. If you find something of interest, run the term in Google Trends for in-depth information.
Twitter is great for staying on top of what topics are driving conversation and discussion. Go to the gear icon and switch geographic location to find out what’s trending in specific regions.
Then, check out the popular hashtags to see what the conversation is all about and if you can add value to it with your video content.
Reddit is also a great place to look for trending topics. You can check out various subreddits or go to the ‘popular’ tab and select the location you want to zero-in on et voila! You’ll find out what’s popping right now.
You can also go to the Search Reddit option and look at what pops up in ‘Trending today’.
For a more professional take on things, it’s best to keep an eye on LinkedIn as well. Since it is the most popular professional network, it offers an opportunity to gain unique insight.
Follow relevant hashtags, users, and companies on the platform to remain updated on how the professional world is reacting to trends.
In addition to using social channels to keep an eye on trends, you should also invest your time in building your community on a few relevant platforms.
This will allow you to have meaningful conversations with your audience. These interactions you’ll have with people may even help you come up with ideas for video content.
Apart from that, if there’s a hot topic your audience eagerly wants you to cover, you’ll get to hear all about it once a dialogue opens up.
Here’s some great advice from founders and marketers about video content and how it has impacted their business.
And you know what that means… when you create that type of content, it’s going to be highly engaging and will encourage your viewers to become even more active within the communities you’ve built.
So, our final tip: use a few of the aforementioned tools and tactics in combination to figure out which topic has the potential to get you the most traffic or ROI.
But while you’re on the hunt for the next legendary topic, be mindful of what we talked about in the beginning. Practice empathy and make judgments wisely.
If a video on a particular topic only has the potential to fuel a fire and please the deviant aspects of human nature, without adding any value, then it’s best to scratch that idea altogether.
If you want to learn about social media video trends, check out our article on the topic here.