Mobile App Demo Videos – How to Create, Publish and Conquer

Mobile app demo videos are pivotal if you want your offering to succeed in the online realm. Who would download an app and stick with it if they didn’t have the material to help them through the process of learning how to use it.

In order to demonstrate the use of your software to the consumer market, video is one of the most effective mediums out there. It provides an engaging insight into your application.

You have to be mindful of the span of time a user may be willing to watch a video for in order to understand your video. Best be brief.

They are the first interaction your consumer has with your app so they have to be good.

A simple screencast video will accomplish the purpose with convenience on a friendly budget, however, a custom-made professional video shows dedication and investment.

These things help build trust, association, and affinity towards your brand because they are ultimately better in quality.

Using voice-over narrations, on-screen and unique visuals help provide context and grab the attention of the viewer.

When you hear the phrase ‘app demo video’, the first thought that comes to your mind is ‘onboarding’.

However, these videos could include launching new products, introducing users to new features, or educating them on old ones, etc.

 

How to make a mobile app demo video

We can talk in detail about places in which app demo videos can come in handy, for now, let’s just talk about how to easily make an exceptional app demonstration video.

Hiring a good agency to make your mobile app demo video

Finding the right video-making agency to design your mobile app demo video can be tricky. Let’s look into some of the factors that make up for a suitable fit.

  • Look for experts. The company that you hire must have expertise in making mobile app demo videos because there are several types of B2B videos. Just because a company is good at making customer testimonials, it is not certain that they will produce a good mobile app demo.
  • Find out a company’s core competency. From animated to live-action videos, comfort zones vary. you have to be mindful of what they specialize in based on your requirements to get a good product out of them.
  • See if they can handle the workload. App demos usually come in series. If you have a heavy assignment, make sure you go with a sizeable agency as a smaller one may not be able to handle the workload and meet deadlines.
  • Find a result-oriented agency. make sure the agency is on the same page with you when it comes to objectives of engagement and deriving results.
  • Discuss the terms of the contract. Be mindful of the fine print and smooth out some details like revisions, production costs, and deliverables like source files.
  • Look for social proof. Check out the ratings and reviews of the agency you are choosing online like websites such as Clutch. Don’t be afraid to ask for previous clients’ references.
  • Know their working hours. a difference in business hours and time-zones can prove to be a nuisance as making a video is a collaborative effort. gaps in communication can lead to differences. Or you can settle on a time fo day to hold meetings.
  • Evaluate work samples. See if the different items in their portfolio are consistent with each other to know if any of them is forged. Also cross-check items in the portfolio to confirm who the makers are on YouTube or Vimeo.

 

Making a DIY mobile app demo video under $1000

You can have a budget of just about a thousand dollars and make a smashing mobile app demo video yourself without having t hire an agency.

First thing’s first, you need to have a clear idea about what you want to achieve through this video. Having enough knowledge about your target audience is imperative to an effective app demo video.

Following are some of the set of steps one needs to follow:

  • Having a script to follow. The three-act structure for an app demo video script helps you break down your agendas and objectives for your video. You can efficiently explain your service features and qualities.
  • Find a voiceover artist. Post the gig on Fiverr to Upwork, ask for reviews and samples, and you should be able to have a voice-over in a hundred dollars at most.
  • Design the visuals. Find an illustrator on freelancing websites and have them design your characters. This will take you around $400-$500. For an additional $300-$400, you can hire an animator that can put your illustrations into action.
  • Or choose a template from a very useful website called Videohive. You can edit this template for as much as 50 dollars and edit it to your taste and requirement.
  • Find a suitable audio track to go with your video for as less as fifty dollars you can land a decent tune on Audiojungle, Premiumbeat or Pond5, etc. Make sure to pick something that goes with the overall vibe of the video.  

Here are some cool templates you can choose from:

 

Colorful App Promo

 

Stylish Tablet Presentation Pack

 

UI/UX PHONE XS

 

Pick a template that goes the best with your app’s identity and resonates the most with your target audience.

 

Types of mobile app demo videos and how to use them

There are two types of mobile app demo videos. Their usage varies depending upon the demand.

 

Product launch

First impressions are the last impressions. When you are launching a new app service, the smart thing to do here is to display what your app is all about.

Product launch videos are best used in the brand awareness stage at the top of the funnel. It does just what it is designed to do: Grabbing the attention of your audience early on and then form an impression.

Make it count! You can place it on your social media pages as well as your app landing pages. They increase the amount of time people stay on your page and hence giving the offer more time to sink in.

Statistics show that placing a video on your landing page can increase conversions by 80%.

Introducing your digital products is imperative and so is getting to the value proposition part as soon as possible.

GambolLife has used the classic three-act structure of presenting a problem, offering a solution, and proving themselves better than the competing services by elaborating on the virtues of their business model.

The video signs off with a definitive call to action as well. What more could one need in a mobile app demo video?

 

App demo/training videos

The goal of a training video is to help your customers get a better understanding of how the app works before they make a purchase. You’ll often see these videos on the Google and Apple app store pages.

This can be promoted across social media and retargeted to people who have seen your brand awareness video, so they can familiarize themselves with the app.

The App Store Video of Hinge is just another example of telling your audience how your app works while keeping them engaged and entertained.

This video keeps the tone peppy and the transitions are easy on the eyes for us to be able to keep up with the flow. If this is how all tutorials were, no one would ever have a problem in learning new things.

 

Are app demo videos effective?

According to MotionCue’s survey, 81% of all businesses have started using videos as a marketing tool on both social media and traditional media.

In the digital age, no one bothers with lengthy manuals that take more time than necessary. A short app demo video can fill all the gaps in information. Video is way more effective than text.

In addition to explaining how the app works and elaborating on its advantages, video can also increase its reach to a wider audience.

You can also tell your audience why your app is ultimately a better choice than your competition.

It is possible to increase the traffic on your website through this app demo video by providing a link in your YouTube description.

In addition to traffic, you can also inflate your conversion rates by leading the viewers to the App Store or the Play Store.

Having a step-by-step explanation of how your app works and what are its defining features can really help you to boost downloads.

No one wants to use an app they can’t understand. An effective app demo video is pivotal to the success of your software.

 

Useful tips to keep in mind

There are several ways you can make your app demo video interesting and engaging. Here are a few useful tips to keep in mind when producing mobile app demo videos.

 

Avoid using actual screenshots in the launch video

When you launch your app, you’re most probably going to be making changes to the app based on the feedback you receive from the market. This often involves updating the user interface.

Hence, it’s not wise to have the actual screenshots of the first version of your app in the launch video, as with future updates of the update, you’ll need to update the video as well.

A workaround of this problem is to create visual representations of different sections of the app, instead of showing the actual screenshots.

Hence, even if you end up changing the interface of your app, the core concepts of your app are probably going to remain the same, therefore, you won’t need to revise your video on every update.

Here’s a good example of a video we created that uses visual representations of screens instead of the actual screenshots:

 

Repurpose your brand video across social

People on social media have short attention spans. Create mini videos from your brand video and share it across social. Try different CTAs and first 3 second variations to see which version connects best with your audience.

 

Consider app video dimensions before production

Google and Apple app stores have different specification requirements for app page videos.

People often come to realize this difference at the time of uploading their video to both app stores, which typically results in wasting time recreating the video with a different dimension.

Therefore, to avoid this, be sure to read the requirements of each store carefully so videos can be produced accordingly.

GIFs may prove to be the quickest and easiest path to recording and embedding visual aid for users. With their 500-frame limit, they are suited to the app demos in terms of space.

When constrained for space, you learn to prioritize which steps to using the app are most crucial to be understood by the user.

If a designer makes your GIF, you can also retain branding elements. This way you can keep updating it as the app evolves over time without having to make an app demo video from scratch.

The best way to learn about using an app is by seeing a friend using it over their shoulder. Seeing someone use an app with ease can really make you wonder why you are not a user yourself.

It is called a referral marketing strategy. Seeing someone using the app humanizes it to a potential user and increases conversion.

You can use this technique in your mobile app demo videos by showing someone actually using the app in it. This will create a brand association because you have left it to the user to explain how the app actually works.

Just like in an explainer video, you can attempt to be funny or to tell a story but it is advisable to stay direct and precise to get the consumer through the process of learning without annoying them.

 

5 App videos to inspire you

Here are some mobile app demo videos that you can take inspiration from.

Workee

 

Plato

 

Soopa

 

HELP U

 

BRD

 

So, these are the certain things you need to be mindful of when it comes to designing a mobile app video. If you don’t want to get into the hassle of making one yourself or don’t have the expertise, you can contact us. Our video making experts will be more than happy to help.

Schedule a free consultation call with our video strategist

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Posted by Fatima Najeeb
06.15.2020

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