How to Promote Your Podcast on Social Media with Clips

According to Forbes, in 2020, approximately 100 million people listened to a podcast each month, and the number is expected to reach 125 million in 2022.

One of the reasons behind it is the innovative way people promote their podcast by creating highlights and bite-sized clips for social media.

Video podcasts are also gaining momentum. You can learn more about it in our guide on how to make a video podcast.

Now let’s talk about promoting your podcast.


How to promote a podcast

List on different podcast directories: You must list your podcast on various platforms for broader reach. Apple Podcasts is a great option, but Spotify and Google are also becoming popular among people to listen to a wide variety of podcasts.

Expand your website: If you already have a basic website from any of the podcast hosting providers, expand it with blogs. It will enhance the sharing ability of your content, and you will get multiple audiences.

Share podcast reviews: One way to attract viewers to your podcast is by creating a circle of engagement by adding testimonials and reviews about your podcast. Ask people to tag you on social media, share any episode they like, or have Q&A sessions.

Create email lists: Creating an email list is a great way to let people know about new episodes. You can also use those emails to ask people to subscribe, announce giveaways, and much more.

Be a guest on other podcasts: Being a guest on other podcast shows with a similar audience is an effective way to expose your show to more people and create new connections.

Use paid ads: Using Facebook ads, you can target people according to the mobile device they are using.

For example, you can send Apple podcasts to people with iOS and Google podcasts to people using Android. Google Ads is also great for targeting people who are searching for particular kinds of shows.

Podcast clips as social media videos: Perhaps one of the most useful strategies to promote your podcast on different social media platforms is by sharing short clips or highlights.

First, chop up your podcast in 1-3 short, engaging clips, then upload them on YouTube and other social channels with a link back to the full episode.

Think of your podcast as a value-packed piece of long-form content. And by creating clips, you’ll be able to re-purpose the content multiple times, increasing ROI for your business.

If you want to learn more about how to get maximum return out of one piece of content, check out GaryVee’s content model for video distribution.

This strategy is used by many notable podcasters, such as Tim Ferris, Pat Flynn, Joe Rogan, and more.

We’re going to talk about it in more detail below.



Podcast to video — best examples


The Futur

The Futur podcast is a show that discusses the exciting overlap between design, marketing, and business.

Chris Do, The Futur CEO and podcast host, holds candid conversations with inspirational people belonging from the fields of design, technology, marketing, business, philosophy, and personal development.

Check out this clip of an episode from the After Hours chat, where Chris invites some of the people from The Futur Pro Group to explore the way we frame our goals and what they mean to us.



The post also includes the link to the full podcast for viewers who would like to listen to the entire conversation.



This podcast focuses on having candid, compelling conversations with fascinating personalities from the global contract services sector to give a vital shot of life science infotainment.

Check out their Molecule to Market podcast soundbite, where they have revisited episode 12 featuring Gil Roth, Founder and President of the Pharma & Biopharma Outsourcing Association (PBOA), to discuss PBOA’s response to the coronavirus pandemic.



They have also added a link to the full podcast on their website.


The Tim Ferriss Show

Tim Ferris is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in multi-national companies.

He has been named by some media outlets as “the Oprah of audio” due to the influence of his podcast, which has exceeded 500 million downloads and been selected for “Best of Apple Podcasts” three years running.

Check out his new podcast with Jacqueline Novogratz on Building Acumen, How to (Actually) Change the World, Speaking Your Truth, and The Incredible Power of “Dumb” Questions.



The post, along with the video clip, also mentions the link to the full podcast.


Clipping styles to choose from



The video clipping style, also called the documentary/editorial style, or the Ken Burns, uses multiple images in a video form to create something more dynamic.

This style helps people to be engaged with your content. A strong visual component of the clip can convey a compelling narrative where you’ll be able to convert your viewers on social media into future listeners.

You can also upload some podcast highlights on your channels, leaving a link to the full podcast. Here is an example where the conversation in the highlights is useful for marketers who want to run ads on YouTube.



The clip also includes the link to watch the full episode on YouTube.


Static image

The static image is one of the easiest methods for recording a video podcast. The process is quite simple: convert your podcast audio file into a video file, add a static image in the background to play as the user listens.


Audio visualizer

Audio visualizer is a short looping video that makes an otherwise static image video a bit more exciting.

It does not require that much camera work to create a full-length episode and works well for narrative and storytelling podcasts recorded in different sessions.

This is an effective clipping method as social video generates 1200% more shares than text and image content combined, and 85% of the people who listen to podcasts listen to the end, which is a far greater retention rate than other forms of media, according to Edison Research.



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Best practices for creating podcast highlights and clips for social media


Come up with catchy titles

When you’re creating highlights of an episode for YouTube or putting up clips for your social media, make sure that you have a catchy title/caption for it, which also conveys the purpose of the conversation.


Share your podcast link everywhere

Display the name of your podcast everywhere and make sure to insert a URL for the full episode in every post which has your highlights or video clips.

And if you’re a guest on other people’s podcast, don’t shy away from mentioning about your own podcast too.


Add a transcript

Including a transcript to your podcast highlights or video clips will be good for your SEO and improve readability for your viewers. You can also use the text later on to create other forms of content such as blog posts, Q&A, and much more.


Write podcast show notes

Podcast show notes are the additional resources that include other social channels, videos, guest bios, and articles you mention during your podcast.

It may also include your relevant calls to action and is worth sharing on social media along with your podcast highlights and video clips.


That’s a wrap

Thank you for giving this blog a read. If you need some innovative marketing ideas to promote your podcasts or other business ventures on social media, then hit us up.

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Posted by Tuba Waseem

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