If you’re someone involved in the marketing of a brand, you’re probably putting out lots of content in the form of blogs on social media. Consistent blog posts are great; they improve your brand’s search ranking in months if you’re doing it right. The question though is, ‘is the content you share engaging enough for your target audience?’
Do you think if one of your potential clients sees the headline of your story on their Facebook newsfeed while sipping their morning coffee on a Wednesday, will actually open the link and read through chunks of text on the blog post, and hit that link at the end of the blog to buy your product or service?
You see, people would only be interested to know more about your product or service if your content grabs their attention in the four to five second window they’re going to look at your brand’s sponsored Facebook post while swiping through their friends’ activity and cat videos in their newsfeed.
So the question is how do you tap into the critical four-second window to build their interest in knowing your complete story? The answer is video. How can I be sure? There are two things. First, the numbers; they don’t lie. Here are some statistics about online video marketing and how it’s changing the game.
59% of the people would rather watch videos than read text. 50% of executives look for more information after seeing a product/service in a video. After watching a video, 64% of users are more likely to buy a product online.
Secondly, videos that actually relate to your audience get much more attention than videos that just talk about how good your products or services are. So here’s another question, how do you create relevancy in your content? This blog post itself is a good example. I will talk about this in detail in the next blog post.
Here’s an example of grabbing attention in the first few seconds of a video. MotionCue has used a voice at the start of the video, asking viewers a question which is a great way to engage the audience.
Now there’s another fact that I feel is as important as the ones shared above:
62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.
That is true! If you’re looking to give the much-needed exposure to your brand through online video marketing, then you need to find the right partner that understands your business and your audience.
I’m the founder of MotionCue, video production and digital marketing agency working with marketers to promote and grow their businesses through the power of online video marketing.
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