8 Ways to Repurpose Your Written Content Into Videos

In the attention economy, companies have to regularly put out good content to stay top of mind. Of course, doing this consistently is a tall order; one that can overwhelm the best of us.

And when it comes to creating video content specifically, how can marketers take advantage of it? A relatively low-effort strategy is to repurpose content.

 

What is repurposing content?

Repurposing content is a smart way to get the most out of what you’ve got. You can often recycle it into a new content format, for example using a blog post to create a video.

Converting written material into videos can help make things fresh. It also motivates visitors to check out more of what you post, allowing you to reach a wider audience.

Perhaps its most significant advantage is that your team won’t have to spend much time coming up with new ideas constantly.

If you doubt video as a medium then consider that 70% of marketers believe that videos show a positive ROI, so there’s definitely value here.

Now, let’s delve into how you can repurpose your written content into videos.

 

1. Make a video out of your blog post

As hinted earlier, one of the simplest ways to repurpose your blog posts is to create videos out of them.

There are a few ways to do this.

You could make a talking head video, but if you’re not comfortable on camera, you could just narrate over some relevant eye-catching footage and visuals.

Here are some free stock video sites you can check out to make your videos more exciting.

You could also go all out with an animated video. If you have the resources in-house, you could DIY it with a video-creation tool. But if you’re pressed for time or want something more professional, you can work with a video agency like ours to help you complete your project.

And, just so you know, 2D animated explainer videos are our specialty 😉

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2. Make interactive videos for your website

Another way to repurpose your written content is by transforming it into a visual experience in the form of an interactive video.

The fact is that people love immersive experiences, and if a brand can offer that, it can result in a stronger customer-client relationship. Additionally, the longer people spend interacting with your content, the more likely they are to remember you and eventually buy from you.

interactive video-nike

Credits: HYPEMAKER for NIKE

 

3. Make customer service videos out of your FAQ videos

Turning customer support and product content into videos can make life easier for your prospects and your support team!

Let’s break it down: suppose your prospect/customer has a question, they could just watch a relevant video instead of having to pick up the phone to call for assistance. They won’t even have to sift through pages of FAQs. Everything becomes more convenient.

You can also add a how-to video or product demo while introducing a product directly on your website or linking it to YouTube. This will also lower your cost of hiring and managing staff for support calls.

Media Services is a production service provider and its website has a “resources” section with tutorial videos on how to use the software.

 

4. Turn customer testimonials into videos

If you have some great customer reviews/testimonials, stitch them together to make a little video. You could then share it on social media or even feature it on your website.

It’ll be a great way to catch people’s eyes and leave an impact.

Customer testimonials example

 

5. Create an about video instead of adding a bio

Many websites include an “about” page on their site where they give brief introductions about the team, company goals, and what they do.

You could package all of this information as a video and present it more creatively. Take a storytelling approach; it’ll be memorable for viewers.

A video like this will make it easier for you to share your brand’s story with the world on social media as well.

 

6. Turn in-depth articles into mini video lessons

If you are a knowledge expert in your industry and have published extensive articles and blog posts about a subject, you could use that to build a library of mini videos lessons that teach people something they’ll find useful.

Seek out experts at your own company to appear in the video or make an animated video. If you don’t have an in-house team to make one, you could work with a video production agency like ours to help you out. If that sounds like something you’re interested in, get in touch, we’d love to chat more!

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If demand for the short lessons grows, you could start to create in-depth courses and earn subscriptions.

HubSpot Academy is a great example of this. Their courses are value-packed and free. You just need to sign up to start learning.

 

7. Make video tips series from your book/e-book

If you have published a book or an e-book, then you can create a short video series featuring the key points of each chapter or the main points of the book.

Pro tip: you could also share a short video synopsis on TikTok, Reels, or YouTube Shorts.

 

8. Create short announcement videos out of your press releases

Short videos are all the rage. You have TikTok, Reels, YouTube Shorts, and ephemeral Stories on almost every major social platform.

You could take the key points from a press release and make announcement videos for your followers. Share them as shorts or stories.

It’s a great way to get the word out and keep your social media active.

Video stories

 

Wrapping up

If you were running short on video content ideas, we hope this blog helped. Whenever you feel uninspired, look through stuff you’ve created in the past.

You never know, your next big video idea might come from the archives.

Posted by MotionCue
12.17.2021

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