How to Use Instagram Broadcast as an Entrepreneur

Instagram has become more than just a platform for sharing photos and videos; it’s a powerful tool for entrepreneurs to connect with their audience.

And to deepen that connection and build a community, Instagram introduced Broadcast channels.

If you’re not sure how to use this new feature (or why the new feature isn’t available to you yet) check out this blog post for answers.

So, will this feature be a game-changer for you? Let’s find out.

But first things first…

 

What are broadcast channels?

 

Launched in February 2023, Broadcast channels are Instagram’s cool new feature. It’s centered around community building and gives users a unique way to engage with people.

When a person subscribes to a Broadcast channel, they can view the channel in the messages section. So it just feels a lot more personal.

Instagram capitalized on the idea that a lot of people were sharing videos and pictures in chats, more so than on their profile, so the company decided to make Broadcast channels happen. Adam Mossari, the Head of Instagram explains in this reel…

 

 

View this post on Instagram

 

A post shared by Adam Mosseri (@mosseri)

 

So, it seems that this feature is great for real-time interaction and content sharing.

If you’re perplexed why you can’t see this new future on your account, then just know that Broadcast channels are being rolled out gradually and become available only when you hit a certain threshold of followers.

And most importantly, this feature is not available for business accounts.

So as a business owner, you might be wondering, Well, what’s the point then?

The point is that if you have enough of a following on a personal account, you can still take advantage of it if you start planning how to integrate it into their strategy.

But you’ll just need to use your personal account.

And if you haven’t started building your personal brand on social media, now is the time to start.

 

What can you do with your broadcast channel?

Oh, there’s lots you can do. If you start using it, you might even come up with some clever ways of your own that we haven’t thought of yet! But here’s a quick rundown of what you can experiment with your broadcast channel.

 

Share voice notes

Voice notes add a personal touch to your messages, making your content feel more intimate and engaging.

 

Share channel

This feature allows you to expand your reach by sharing your broadcast with a broader audience.

 

Add collaborators and moderators

Collaborators and moderators can help manage your broadcast, ensuring a smooth and professional experience for your audience.

 

Polls and question cards

Interactive elements like polls and question cards are excellent for gauging audience interest and gathering feedback.

 

Communicate directly with the audience

Direct communication helps build a community around your brand, fostering loyalty and trust.

 

Broadcast channel use cases for entrepreneurs

Entrepreneurs can leverage broadcast channels to:

 

Grow the audience

Attract new followers by providing valuable and engaging content.

 

Increase engagement

Encourage active participation from your audience with interactive content.

 

Share updates 

Keep your followers informed about the latest developments in your business.

 

Share behind-the-scenes videos

Give your audience a peek into the inner workings of your business.

 

Share event videos

Broadcast live events to those who can’t attend in person.

 

Share exclusive content

Offer content that’s only available to your broadcast channel subscribers.

 

Share teaser videos for your new product

Build anticipation for new product launches with sneak peeks.

Speaking of teasers, here’s one we made for a brand. If you shared this video on Instagram, you could then share it on your Broadcast channel.

Alternatively, wherever you choose to display the video, you could always share the link with your Broadcast channel as well.

 

Gather feedback with polls and questions

Use interactive features to understand your audience better.

 

Share resources

Provide valuable resources that can help your audience in some way.

 

Popular entrepreneurial broadcasters for inspiration

Here are some creators you can look to for inspiration for your own Broadcast channel.

 

Karen X Cheng

Karen is known for creating creative viral videos on social media. On her Broadcast channel, she shares her creative process. Video breakdowns and how she uses AI and other tools to create stunning video content.

Cheng shares a lot of valuable content with her community and takes their preferences and voices into account with what kind of content she could make next that the people would appreciate.

 

Mark Zuckerberg

Zuckerberg of course is all hands on deck when it comes to Broadcast channels. He uses the space to discuss the latest developments at Meta while offering insights into the future of social media.

 

Gary Vaynerchuk (GaryV)

Gary has a pretty dedicated follower base, so channels make a lot of sense for him. Here, he talks about his business ventures and strategies, providing inspiration and practical advice.

There are loads more creators and entrepreneurs who are using Broadcast channels to build a deeper connection with their communities.

At the end of the day, it’s a way to gauge what your community wants and offer them something exclusive. Whether you have a business or a cause, Broadcast channels could be a great way to get your finger on the pulse as they say.

 

Conclusion

So long story short, Instagram Broadcast channels are a dynamic new tool for entrepreneurs looking to go deeper with their social media game.

By understanding this feature and experimenting with it, you can create a more engaging and interactive experience for your audience, ultimately leading to growth and success in your entrepreneurial journey.

Be sure to take advantage of video in combination with broadcast channels as we explained in the use cases section.

So stay ahead of the curve, think in terms of building a lasting community and giving back value, and start planning how you can incorporate Instagram Broadcast into your business strategy today.

If you want to create videos for your business that you can promote on social media, get in touch with our team. We’ll be happy to help.

Want a video for your business?

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(Note: The information provided in this blog post is based on the features available as of its writing. Instagram’s features are subject to change, and it’s important to stay updated with the platform’s latest developments.)

 

Read more: How to Appear on the Instagram Explore Page Using Videos in 2024

Posted by Maria Saif
04.18.2024

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