Since we are living and breathing in the era of millennials and Generation Z-ers, we are witnessing novelty and creativity in every aspect of personal and professional life.
Gone are the days when companies would invest their precious time and money into physically training and onboarding new hires. Now is the time to save cost and be more profitable – that, too, through video.
We cannot overlook the fact that 90% of the information is transmitted through visuals, and they are processed 60,000 times faster than written material.
How companies lay down the process of onboarding and training its employees is vital.
Having a designed and systematized action plan for employee onboarding and training actually helps new recruits to make the decision of whether or not they’ll stay with the company longterm. because within the first 45 days of employment, 25% of the employee turnover takes place.
Many companies have implemented an in-house onboarding and training video process through which they tend to save overhead costs. Companies can use video content as a playing field in which they get to be creative, and they are at liberty to enhance the whole experience of employee onboarding and training.
Let’s walk through different ways of incorporating video content to provide an exceptional employee onboarding and training experience.
Pick the Style
Firstly, determine the style and kind of video content that needs inclusion for onboarding and training. It could be a live-action video or an animated one.
This is the first step and the most significant one because it will arbitrate if the viewer is going to connect with the content. Companies have to decide which medium of video can easily serve the purpose.
There are certain limits to consider when companies decide to shoot a live-action video such as location, logistics, crew, and equipment, but when it comes to animation, all you need is an idea, an animator and a preferred drawing/design device.
In animation, companies get to be very creative as they can come up with some unreal notions to deliver their message in either flat 2D or 3D style. They have a pretty big wiggle room to breathe life into their designs and concepts.
As we can see in the video, Drivetime has utilized and blended elements of motion graphics and automobile jargons to perfectly encapsulate what the company expects of its new inductions.
Onboarding and training videos, such as live-action may not allow you to be as creative but that doesn’t mean you have to compromise on your vision. Companies can still use their ingenuity in picking the right staging, location, choreography, lighting, and frames, etc.
Companies can either use their own staff or hire part-time actors to complete the video. In the example, BambooHR uses some elements of stop motion style in the live-action video which is primarily incorporated in animation videos.
Also, they have used great locations, their own staff, and sequences to exhibit their working culture for new employees.
From Company Origin to Culture, Include Everything
Studies show that 69% of employees will be likely to be associated with a company for a period of three years when and if they are onboarded productively. The onboarding video must give a taste of what this company is all about, what it offers and what it expects of new employees.
Onboarding and training videos must be well-crafted through which you can inspire new hires and integrate them into the set working culture, so they can kickstart their career right away.
Include the origin of the company, mission, vision, values, culture, perks, learning and development.
In the Canva Culture video, we come across Melanie Perkins, the founder and CEO of Canva along with several VPs and staff members talking about the origin of Canva from humble beginnings to undeniable success.
Companies must connect and acquaint their new hires with the vision they are going to be working towards. Canva is now valued at $1 Billion with three headquarters around the world.
We can see in the video that they have a resident chef through which they can eat and share food together at the same table to give a little peek about their culture, and what Canva offers to its employees.
Make It Interactive to Fully Enhance the Experience
Everybody wants to take and own control of everything. Interactive videos actually hand control to viewers to steer the next situation but through some options.
Recall Bandersnatch of Black Mirror, that one-off interactive film from one of the most intriguing sci-fi web series.
Who wouldn’t agree that it wasn’t the best work from Charlie Brooker (Creator of Black Mirror), but the only reason everyone sat through it was because of the immersive experience it offered through its interactive element.
According to studies, interactive videos outperform linear videos on higher engagement, better ROI and longer dwell time. Interactive videos have 11% more double click rates than those of linear videos. In one survey, a whopping 78% of marketers have reported success with interactive videos.
Here’s an example of a cool interactive video that hooks the viewer: Honda—The Other Side.
Onboarding and training videos offer an opportunity for never-ending learning and development experience. Employees will always have access to the videos so that they can keep coming back for more, and develop different perspectives.
Since onboarding and training are two of the most crucial determinants for employees to sink or swim, having video content will improve and augment the overall experience for employees.