Millennials and Generation Z seek novelty and creativity in their personal and professional lives.
Gone are the days when companies would invest their precious time and money into physical training and onboarding new hires. Now, it’s all about getting the job done efficiently through video.
How companies lay down the process of onboarding and training employees is vital.
Having a systematized action plan for employee onboarding and training helps new recruits decide if they want to stay with the company long-term.
Great onboarding programs can increase employee retention by up to 82% in organizations.
Many companies have implemented an in-house onboarding and employee training videos process through which they tend to save overhead costs.
You can use video content as a playground to be creative and find ways to enhance the whole experience of employee onboarding and training.
How to create employee training videos
Now, let’s take a look at the different ways you can incorporate video content into your employee training and onboarding so everyone has a first-class experience.
Pick the style
Firstly, determine the style and kind of video content that needs inclusion for onboarding and training.
It could be a live-action video or an animated one.
This is the first and the most significant step because it will arbitrate if the viewer is going to connect with the content. Companies have to decide which style can easily serve the purpose.
There are certain limits to consider with live-action videos in terms of ideas, but with animation, the sky is the limit.
If you pick animation, though, you’ll need to pick an animation style, too.
You can deliver your message in either flat 2D or 3D style.
There’s plenty of wiggle room to breathe life into designs and concepts when it comes to animation.
Read more: Live-Action Videos – What Drives up the Cost?
Onboarding and training videos, such as live-action may not allow you to be as creative but that doesn’t mean you have to compromise on your vision.
Companies can still use their ingenuity in picking the right setting, location, choreography, lighting, and frames, etc.
You can either use their own staff or hire part-time actors to complete the video.
In the example, BambooHR uses some elements of stop motion animation in the live-action video.
Also, they have used great locations, their own staff, and sequences to exhibit their culture for new employees.
From company origin to culture, include everything in your employee training videos
Studies show that 69% of employees will stay with a company for a period of three years when and if they are onboarded productively.
So, the onboarding video must give a taste of what this company is all about, what it offers, and what it expects of new employees.
Onboarding and training videos must be well-crafted so you can inspire new hires and integrate them into the set working culture.
Include the origin of the company, mission, vision, values, culture, perks, learning, and development.
In the Canva Culture video, we come across Melanie Perkins, the founder, and CEO of Canva along with several VPs and staff members talking about the origin of Canva from humble beginnings to undeniable success.
Companies must connect and acquaint their new hires with the vision they are going to be working towards. Canva is now valued at $1B with three offices around the world.
We can see in the video that they have a resident chef through which they can eat and share food together at the same table to give a little peek about their culture, and what Canva offers to its employees.
Read more: Should Your Business Use Videohive to Make Videos?
Make it interactive to fully enhance the experience
Everybody likes to be in control. Interactive videos hand control to viewers so they can make choices and navigate the content however they like. This can be fun and engaging.
Recall “Bandersnatch” of Black Mirror, that one-off interactive film from one of the most intriguing sci-fi web series.
It wasn’t the best work from Charlie Brooker (creator of Black Mirror), but the only reason everyone sat through it was because of the immersive experience it offered through its interactive element.
According to studies, 28% of marketers believe interactive videos outperform linear videos on higher engagement, better ROI, and longer dwell time.
Interactive videos have 11% more double click rates than linear videos. In one survey, a whopping 78% of marketers reported success with interactive videos.
Here’s an example of a cool interactive video that hooks the viewer: Honda—The Other Side.
Examples of employee training videos for onboarding
Most people dream of working for Google at some point in their lives. This onboarding video fuels the fire and desire for aspiring interns who would be lucky enough to join the tech giants.
The video shows what the Google campus has in the store for its interns such as sleeping pods, volleyball nets, team meetings, cafes, and pets. It also features interviews of interns with diverse backgrounds sharing their experiences.
The video has an amazing production quality. It gives viewers a comprehensive taste of Google’s innovation and working environment.
GrubHub
Food delivery may look like an easy job, but there are subtle challenges to it. GrubHub uses this onboarding video to help new recruits breeze past the initial hurdles.
The video shows a GrubHub worker sharing his secret recipe to be a successful food delivery driver. From basics to more advanced tips and tricks, it’s got it all.
GrubHub has shot two birds with one stone. This onboarding video also works as an instruction manual as viewers can absorb a lot of information through on-screen visuals.
Drift
Drift is a marketing company based in Boston, MA. Their onboarding video gives viewers a closer look at their working culture.
The video floats through different departments, halls, and activities taking place around the office. Drift employees, aka “Driftlings”, also share their own experiences.
A sneak peeks into a typical day at work gets new hires excited about their journey with the company. It also sets their expectations of what is coming their way once they join in.
Zynga
Zynga is a social games development company well-known for its free-to-play products such as Farmville and Zynga Poker.
This onboarding video is done in documentary-style that features fun interviews of employees and members of the Zynga founding team.
It also showcases side-by-side visuals of what the Zynga headquarters has to offer. Perks include gourmet meals, a wellness center, and a gaming arcade.
Final thoughts
Onboarding and employee training videos offer an opportunity for never-ending learning and development experiences.
Employees will always have access to the videos so that they can keep coming back for more, and develop different perspectives.
Since onboarding and training are two of the most crucial determinants for employees to sink or swim, having video content will improve and augment the overall experience for employees.
If you’d like to hire professionals to make training and onboarding videos for your company, visit our website and take a look at the services we offer.
Feel free to get in touch with us for more information.
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