We live in a day and age where people are becoming very selective with what they pay attention to. Due to distractions and information overload, it has become tougher to get our message through to the audience.
It may appear like a difficult task to win customer attention right off the bat, but with the right approach, you can create awareness about your brand and drive conversions.
In this post, we are going to share a few tips that can help you draw your customers’ attention toward your business.
If you’d rather watch a video about this topic instead, check this out by our CEO, Osama Khabab:
Let’s go!
Focus on providing value
Brands stand out because of originality. Your content, services, and offers need to be unique enough for your customers so they can differentiate you from the rest.
So, whether it’s a paid ad or social media content, focus on presenting solutions to your customer’s problems. Which also means avoiding overly prominent branding.
People don’t like to feel that they’re being sold something. And that’s the reason most of us stop watching an ad as soon as we see a brand logo.
It’s also important that you turn the focus of your customers toward your unique value proposition. Be a breath of fresh air when everyone is drowning in a flood of information.
Want a video for your business?
Create more video content
Video has become really popular over the past few years. People are more likely to share and engage with video content than any other kind of post.
Having a hard time believing that? Check out these stats from our video marketing survey:
- 63% of consumers said that video keeps brands top of mind.
- 50% of marketers said that video helped them get new customers.
- 59% of marketers said that video marketing showed a positive ROI
They don’t need to be a long or heavily invested venture. Snackable content, such as social media videos, only requires videos to be straightforward, short, and visually engaging.
As long as your message gets through to your customers in a creative way, you can attract tons of customer attention.
Read more: How to Build a Video Strategy for Your Buyer’s Journey
Leverage emotional marketing
Emotional marketing is a very interesting subject. It refers to marketing that aims to evoke an emotional response. The first three seconds of an ad are the key, so use them wisely to get their attention.
Videos with emotional content tug at customers’ heartstrings. They are also memorable.
It can also help your brand connect with your audience on a deeper level so they can come back to you for more.
Also read: 11 Best Emotion-Driven Videos to Watch this Holiday Season
Targeted distribution
Not every customer is right for you, so don’t target your audience too generally. You have to identify your target market and then persuade them accordingly.
And for that, you’ll need to ensure that your content is tailored to them. There are multiple social platforms where you can distribute your content including Facebook, Twitter, LinkedIn, and TikTok.
You may end up wasting tons of money or your time creating content if you’re not reaching the right audience.
Build long-term relationships
To build long-term connections, humanize your brand and be responsive. Have real conversations with your customers and answer their questions.
Talk less and listen more. And ensure that you’re not making any false promises.
Even after someone has made a purchase, make sure to reach out regularly to keep the lines of communication open, as it fosters brand loyalty and will increase your customer’s lifetime value.
Read more: How to Increase Customer Lifetime Value with Video
According to a survey, good customer service turns 86% of one-time clients into long-term brand champions.
Customers don’t want to buy a product, they want to experience their needs fulfilled. They’d like to be remembered and taken care of every time they come back to you.
Final thoughts
As people are constantly inundated with information and messages from brands, it is becoming increasingly difficult to hold customers’ attention.
It is also becoming more expensive. But by following our CEO’s tips, you can reach your goals.
As long as your message is fresh, relevant, and unique, you won’t lose people’s focus. Also, you need to find creative ways to produce content that focuses on delivering value.
So, use video, leverage emotional marketing, and make an effort to ensure that your content is reaching your target audience.
Lastly, keep checking in on your customers. Provide them with honest and vital information. Have humanized conversations that can strengthen your relationship with them.
For more expert insights, subscribe to our CEO’s monthly newsletter. Scroll down to sign up!
