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With video gaining prominence at an exponential rate, marketers have started to see its significance. This has led video production to gain serious momentum and it is expected to keep growing.
With everyone investing in this promotional medium these days, the competition is fierce. To get an edge over your competition, it is crucial to create a first-class video. But it’s easier said than done.
Video creation is already intimidating. Pair it with the pressure of writing a killer video script and the task almost becomes daunting.
Before you delve into the actual shooting and editing of video, it is imperative to create a script. A script determines how powerful your video is and going all-in without it will wreck your effort.
So, leave the impromptu front-camera footage to Instagram Live and pour your hard work into crafting an amazing script.
At MotionCue, we understand that preparing for a video script can be hard, so don’t despair because we have a bunch of killer tips below that will get you going and drive sales in your favor:
1. Keep it simple
When you get down to crafting a video script, it’s very easy to get carried away and throw all kinds of kickass ideas. However, less is more especially when it comes to scriptwriting. Moreover, simplicity is going to help you stay within budget.
On the contrary, if you have to show off your creativity, don’t get so off-track that the effects end up overshadowing the key points of your video.
Remember, twenty fancy product qualities won’t be as impressive as a single user-focused trait that highlights the key feature of your product.
2. Match your ideas with your goals
A good rule of thumb is to start with an outline that entails your goals. Diving straight into the script without identifying what you want to achieve from the video is your fast track to getting stuck in the rewrite loop.
To determine your goals, document answers to questions, such as:
- What do I aim to achieve with this video?
- Who is my audience?
- What should be my video’s takeaway?
- What value will my viewers receive from this video?
- What are the habits of my audience online?
For example, the purpose of every video is not to direct viewers towards the CTA button. Sometimes, it’s meant for branding. Having a goal such as making the video grasping enough for users to make it till the end is perfectly practical.
So, once you have these questions in order, get your team onboard and find answers to them. You can then build a framework that would help you attain these objectives.
Having an outline would also help you easily communicate with everyone involved in the process and get them on the same page. Additionally, it will help ensure that you don’t fail at the script stage because failing at the foundation will set you back; causing you to start all over again.
3. Start with an introduction
Just like blog posts, viewers have a limited attention span for videos as well. To hook viewers to your visual content, the first 30 seconds are the most crucial. After all, if users don’t feel engaged with it, they can easily leap to another video.
To get your viewer to care right off the bat, the narrator can use the first 2 – 3 lines of the video to introduce the topic so that the viewers have an idea of what they will gain from it.
4. Create a story
Film producers and marketers go about the same track when it comes to video production. Both put in all they have got to entice viewers into staying till the end.
What is a little different though, is that marketers don’t have a Hollywood level budget to tell a story.
One of the biggest problems we see with brand videos today is that they’re too goal-oriented and not user-focused.
Turning your goals into a story is paramount to the engagement of the video as it happens to be the key to keeping your viewers interested.
You need to keep in mind that a video shouldn’t be merely about what you want to say, but also what your user wants to hear. This way you will get a hold of your audience and your story will singlehandedly guide them to the CTA page.
5. Don’t just rely on words
You’re producing a video, not publishing a book. You have to go easy on the words, keep track of time, and show visuals that can positively enforce your goals.
Play with music, graphics, and sound to make your video more interesting. Check out our previous post on how to choose background music for your video content.
Your script should entail all these effects you are planning to incorporate into your video so that you and your team don’t miss these valuable additions.
6. Identify a demographic
Identification of the demographic you want to reach will help you choose the best strategy to do so. For example, if you want to connect with millennials, you can use humor in your video and make it very crisp and succinct. Due to cat-videos and memes, millennials have an excruciatingly limited attention span.
The second thing demographics will help you decide is the video-sharing platform you upload your video to. Is it YouTube, Facebook or IGTV? Choosing the right platform will get you thumb stopper moments from the right people.
7. Run through the script off-camera
Now that you have compiled a script, it is time for a table read. Why do that? Well, when you craft a script, it may seem astounding. However, sometimes when you say those words out loud, they don’t have as strong of an impact as they did on paper.
So, before you stand in front of the camera and start speaking or send it to a voiceover artist, make sure you fine-tune everything by running through it.
Ultimately, the stronger your script is, the more powerful your video is going to be. A script will really help elevate the quality of your work and set it apart in a saturated environment.