Kickstarter Video Production for a Winning Campaign

Kickstarter is a crowdfunding platform, based in Brooklyn, New York, that turned out to be a major game-changer. The public-benefit corporation put up shop in 2009 and ushered in an era of global community-backed patronage. The website has brought scores of creative projects and innovative ideas to life.

 

kickstarter stats

 

Since Kickstarter is a popular platform, there are a lot of people who are trying to get a piece of the action.

This makes it difficult to stand out and though there have been hundreds of thousands of successful Kickstarter campaigns, plenty more have bombed.

However, with the use of video, you can stand out. According to our survey report, 63% of consumers said that video keeps brands top of mind.

The numbers don’t lie. Incorporating video into your crowdfunding campaign is an effective way to give your project a running start and, most importantly, it won’t end up costing you an arm and a leg.

Another benefit of Kickstarter videos is that you can share them on multiple platforms to raise awareness about your campaign or business venture. The sharable quality of videos will prove to be paramount for spreading the word about your business.

Kickstarter video production

Credits: Kickstarter.com

Read more: Here’s Why Explainer Videos Are Perfect for Pitch Meetings

If you are looking for someone to make you a Kickstarter video, you are at the right place. Feel free to contact us today!

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Below, we’ve listed some amazing examples that’ll give you ideas for Kickstarter videos.

 

Kickstarter videos that nail it

 

1. Exploding Kittens

 

 

The bizarre-sounding game features exploding kittens, goats, magical enchiladas, and weaponized back hair … yeah, you read that right.

Online comic artist Matthew Inman—creator of The Oatmeal—and Elan Lee leveraged their active and supportive fan base to score one of the biggest crowdfunding projects in Kickstarter history. Their goal of $10,000 was met in only 10 minutes.

In just one month, the company secured $8,780,000 as expendable income and Exploding Kittens became a best-selling game. This success story was made possible because of excellent PR and an amazing Kickstarter video production.

 

 

2. BauBax’s Travel Shoes

 

baubax kickstarter campaign

 

BauBax saw an opportunity to make travel more comfortable and grabbed it. The company launched with the aim to create modern; minimalist; functional apparel with sustainable materials that every traveler dreams of.

BauBax’s first project on Kickstarter was for their travel jackets. They soon expanded to other clothing items and recently launched travel shoes.

The company’s latest Kickstarter video is entertaining to watch. The production tells you everything you need to know about the shows.

It’s one of those commercials you don’t want to skip even if it interrupts your YouTube binge session.

 

 

3. Loopy’s live-action Kickstarter video

 

Kickstarter video production

 

As smartphones keep getting bigger and bigger, the probability of you losing your grip on your phone is very high. Loopy solves this problem with a simple and effective solution.

The company’s Kickstarter video is simple, engaging, and shows you just how useful the product is.

 

 

4. Fidget Cube’s Kickstarter campaign

 

Kickstarter video production-fidget cube

Matthew and Mark McLachlan came up with a vinyl desk toy for fidgeters who just can’t help themselves. Their product allows you to quietly fidget—anytime, anywhere—without being a nuisance.

Unfortunately for Fidget Cube, delays and missed delivery dates caused major issues. Other copycat opportunistic companies jumped at the chance and came out with their own versions of the Fidget Cube.

Despite the massive setback, Antsy lab—home of the Fidget Cube—is still up and running. The company is still coming up with new toys and products for people to enjoy.

 

5. Nebia Spa Shower 2.0

 

Kickstarter video production-nebia spa

 

Nebia has spent several years conducting research and testing to transform the shower concept into something luxurious and simple. The company’s latest Spa shower claims to save 65% more water compared to regular showers.

Sustainability and preserving the Earth’s natural resources lie at the heart of what Nebia does. Their mission is to save billions of gallons of water by 2021.

The company does a great job of highlighting all the important factors in its video. They show the various benefits of their product, how simple it is to set up, and how well it utilizes water.

 

 

Tips for making successful Kickstarter Videos

Now that you know the examples, the next step is to make them. So, here are some tips to make Kickstarter videos! Let’s get into it.

 

Clearly communicate the problem and its importance

Begin the video by clearly communicating the problem you’re trying to solve. Use real-life examples to illustrate the problem and its impact.

This will help potential backers understand the significance of your Kickstarter project and why it’s worth supporting.

When backers understand the problem you’re trying to solve through Kickstarter videos, they are more likely to support your project.

 

Share your story

Don’t forget to share your story and why you’re passionate about this project in your Kickstarter video.

Tell your personal story and explain how the idea for this product came about. This will help build a connection between you and your potential backers and make them feel more invested in your success.

 

Use visual aids

Visual aids can be incredibly helpful in making complex ideas easier to understand in your Kickstarter video. Use diagrams, illustrations, and animations to help explain your project and make it more engaging.

Additionally, make sure the video is visually appealing, with good lighting and sound, to keep viewers engaged. By making your Kickstarter videos visually appealing, you can hold the viewer’s attention and keep them interested in your project.

 

Show the product in action

Next, show the product in action and highlight its unique features in Kickstarter videos.

Demonstrate how the product works and give a sneak peek into its design and functionality. This will give backers a clear idea of what they can expect if the project is funded.

Showing the product in action in your Kickstarter video helps build excitement and generates interest in your project.

Read more: Demo Video: Introduction, Examples and Best Practices

Offer enticing rewards

Show appreciation for your backers by offering rewards that are valuable and unique in your Kickstarter video.

Make sure the rewards align with your project’s goals and objectives and consider offering exclusive experiences or early access to the product.

Offering enticing rewards in your Kickstarter videos is a great way to build excitement and encourage backers to support your project. When backers feel valued, they are more likely to support your project.

 

Engage with your audience

Engage with your audience and be transparent about your project’s progress in your Kickstarter videos.

Keep your backers updated on the project’s status and respond to comments and questions promptly. This will help build trust and increase support for your Kickstarter project.

By engaging with your audience through your Kickstarter videos, you can create a strong community of supporters who are invested in your project’s success.

 

Highlight the team

Highlight the team behind the project in your Kickstarter video, including their skills and experience.

Show how the team’s collective expertise makes them the right fit for this project. This will give potential backers confidence in your ability to bring the project to life.

By highlighting the team in your Kickstarter videos, you’ll demonstrate the depth of expertise behind the project, making it more appealing to potential backers.

 

End with a clear and concise call to action

Finally, end the Kickstarter video with a clear and concise call to action.

Ask for support and encourage viewers to back your project. Explain how their support will make a difference and what impact it will have on the project.

A strong and clear call to action in your Kickstarter videos can be the difference between a successful and unsuccessful Kickstarter campaign.

 

The bottom line

An important thing to note is that although most explainer videos tend to be under two minutes, that same rule doesn’t necessarily apply to a Kickstarter video production.

Read more: What Makes a Video Effective and Memorable?

Some of the videos in this post are up to five minutes long, which is conventionally a lot longer than most marketers and video content creators recommend. This time though, there is an exception.

Since you are pitching to investors specifically, take your time to convince them that your idea is worth the investment. Make your stakeholders realize that you’re really on to something special with whatever it is you are offering.

Are you thinking about hiring a video production agency to handle your Kickstarter video for you? If that’s the case, feel free to get in touch with us. At MotionCue, we love to create engaging video content that inspires action.

Want a video for your business?

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Posted by Maria Saif
12.21.2019

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