Ad spend is expected to cross by trillion dollars 2026. So, no wonder why so many companies are ready to stretch their budget to produce amazing advertisements.
In 2022, brands spent an average of $6.5 million for a 30-second Super Bowl spot.
But since not every business can spend big bucks, low-budget videos are an option.
With a bit of creativity, you, too, can leave your footprints in the advertising arena.
Look, if these guys can recreate a low-budget Free Guy fight scene, you can whip something up, too.
Inspiring, right?
So it’s clear that you’ll need to get creative, but another important factor is relevance.
According to our video marketing statistics survey, 77% of respondents said that they would watch an ad if they found it relevant.
So, work with a creative team to come up with a fun concept, preferably a story, and make it relevant. You may end up with something spectacular.
If you’re not convinced yet or need some inspiration, we’ve found some great low-budget videos that made a splash.
Let’s get into it!
What is a Pupper? What is a Doggo? – Lucidchart
Lucidchart is an app that helps users in creating charts and diagrams. This video encapsulates what it’s all about in under a minute.
What we like about this ad
- It’s funny and cute
- It has all the best memes
- It’s short and to the point
- From script to the editing, everything has a creative flair to it
Fun fact
It has garnered over 4.6 million views on YouTube.
Also read: Video Production Equipment: Essential Gear Round-Up
Angry Voicemail We Got From an Alamo Drafthouse Customer – Alamo Drafthouse
Alamo Drafthouse is a cinema chain founded in 1997 in Austin, Texas. The video shows a voicemail left by an angry customer who got ejected due to texting in the theater.
People loved how the theater didn’t surrender to a rude customer.
What we like about this ad
- Nice use of typography to encompass the emotions of the customer
- Funny and creative
Fun fact
It made national news when the ad came out in 2011.
Burglars Just Want Tacos – Frijoles & Frescas Grilled Tacos
Frijoles and Frescas is a fast-food chain based in Las Vegas.
The video shows surveillance footage of burglars breaking into one of the stores. You know what they say, when life gives you lemons, make lemonade!
What we like about this ad
- The captions are funny and well thought
- The use of actual security footage is a stroke of genius
- Creative editing
Fun fact
In addition to racking 4.7 million views on YouTube, it went viral on social media and made news in 2015.
Our Blades are F***ing Great – Dollar Shave Club
Dollar Shave Club is a personal grooming items company owned by Unilever. The video shows the company CEO, Michael Dubin, himself.
This is one of our all-time favorite ads.
What we like about this ad
- It’s funny and memorable
- The script and acting are on point
- The production quality is amazing
Fun facts
- The video’s cost was around $4,500 and it was shot in 7 hours
- So far, it has 27 million views on YouTube
- After the launch of this video, 12,000 orders were booked
- It has also won numerous awards
Read more: Virtual Production – A Renaissance Has Begun
Flea Market Montgomery – Sammy Stephens
Sammy Stephens is a business owner turned musician. The video shows him rapping about his flea market in Montgomery, USA to promote it.
What we like about this ad
- The tune is catchy
- The lyrics are creative and funny
Fun fact
It became a major hit in 2006. He was featured on The Ellen Show.
Official Furkids Kitty Kommercial – Furkids Animal Rescue and Shelters
Furkids is an animal shelter NGO operating out of Georgia, USA. In the video, Paul Preston (the owner’s brother) is seen introducing the services and animals they have rescued.
What we like about this ad
- It’s wholesome
- The whole script is improvised
- It’s cute and oozes positivity
Fun fact
Due to its low-budget production, it went viral on social media, especially Reddit. It has racked up 5.7 million views on YouTube and was also featured in the news.
Say NO to Crack, Say YES! to Roller Skating – Roller Kingdom
Roller Kingdom is an entertainment arena company based in the USA. In the video, various kids and adults encourage viewers to say no to drugs and yes to roller skating.
What we like about this ad
- It’s wholesome
- The script gets an A+
Fun facts
- The Roller Kingdom teamed up with Rhett & Link to come up with this ad
- The video has garnered 2.2 million views on YouTube. It was also featured in the media outlets.
Thank You! – YMCA
YMCA is a worldwide NGO aiming to help youth by instilling Christian principles in them. This video is a personalized thank-you note for the organization.
What we like about this ad
- It’s wholesome
- The overall direction is well done
High Route Tent – Sierra Designs
Sierra Designs is an American company that’s been making outdoor clothing and backpacking gear since 1965. This video is a testimonial of Andrew Skurka about the high route tent.
What we like about this ad
- It’s simple and effective
- It combines multiple styles of videos such as testimonials and product showcases
- Andrew Skurka is a National Geographic’s “Adventurer of the year” that elevates the authenticity of the brand
Final thoughts
Creating a low-budget video has its advantages. You don’t have to spend a crazy amount either.
If you have a team that can handle it, you could make it in-house. If not, you can outsource your video production.
The example videos prove that simple ideas can pay off for your brand as long as they are relevant and creative.
And if you are confused about what to create next for your video project, then feel free to schedule a call with our video strategists. It’s time to win!