Video Content & Strategy

Microsoft Edge

Edge for Business is more than a browser, it’s a dedicated and secure space for professionals to work and collaborate better. To market the AI-powered platform, Microsoft partnered with us to develop a video marketing strategy tailored for each stage of the customer journey.

We hire MotionCue for a variety of creative services based in visual storytelling including: sizzle animation videos, feature (explainer) videos, GIFs and static graphics, and other content. Our videos typically have a strong benchmark for cost-per-view and quartile retention online. The views average 300K per asset. The stakeholders are very pleased with time, budget, and quality – noting that we’ve set a higher bar with each execution with MotionCue

Kevin Ha

Sr. Partner Marketing Manager, Microsoft

Top of funnel

Product launch videos

Partnering with Microsoft Edge for Business, we specialize in creating impactful video content. Our dynamic sizzle reels, launched before or during key events like Microsoft Build and Ignite, highlight Edge’s key features, driving engagement and boosting brand presence.

Feature videos

Edge for Business is more than a browser, it’s a dedicated and secure space for professionals to work and collaborate better. To market the AI-powered platform, Microsoft partnered with us to develop a video marketing strategy tailored for each stage of the customer journey.

Middle of funnel

Product deep dives

Partnering closely with Microsoft, we undertook the task of creating a series of comprehensive videos aimed at maximizing users’ Edge experience. These elaborate productions delve into the intricacies of platform features, offering practical demonstrations within real-life contexts to ensure viewers can harness Edge’s capabilities to their fullest extent.

Bottom of funnel

Case study videos

When it comes to building trust, case study videos are your greatest ally. This type of content plays a crucial role in people’s decision-making process because it offers social proof. For this Edge case study, our team handled post-production.

“We selected MotionCue amongst two waves of consideration: 10+ initial vendors, with a top 3 selection final process. Ultimately, MotionCue was selected (and to this day re-signed across dozens of sprints) due to their speed, efficient costs, and quality of design and storytelling. They also exhibit great communication and have developed a lot of trust within our stakeholders.”

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