Have you ever seen startups with great ideas and decent execution flop when they hit the market?
Unfortunately, this type of stuff happens. And in the aftermath, startups go back to square one to change the business model and marketing plans.
There’s no doubt that starting a business from scratch can be challenging, but there are many things you can do to make sure it succeeds.
Most of the time, it’s not even about the product, it’s about how you present it. If you can explain your product or service within 15 to 30 seconds in an engaging way, you might win people over.
The small 15-to-30-second window is the amount of time you have to hook people in. After that, you may start to lose everyone’s attention.
In this post, we are going to list down a few tips to keep in mind before you launch a marketing strategy for your startup. If you’d rather watch a video on the topic, here’s one featuring our CEO:
Read more: Should a Startup Invest in Video?
Grab consumers’ attention
When watching a video, consumers have an average attention span of a few seconds. And your goal is to get their attention in those few seconds. Make it interesting and don’t leave people wondering. They are likely to get bored and leave the video without watching it.
Don’t confuse your audience with obscure technical terms, especially at the start; instead, speak clearly.
Explain the problem
Explain the problem you are solving in the first few seconds and remember to not make it boring.
If you are having a hard time breaking it down in a few seconds, leave out pedantic details and strip it down to the basics.
Give them the solution
Once you have addressed the problem and your consumers can relate to it, you can now introduce the solution you offer.
Show people that your product or service is the answer to their prayers.
Add a clear CTA
In the end of the video, add a compelling call to action. Don’t give too much away. You want your potential customer to take the next step to learn more.
This is the technique we’ve successfully implemented working with our clients on explainer videos.
Related: 20 of the Best Explainer Videos – Our Pick of the Finest
Use video to explain your product or service
Videos always work. People would rather watch videos than spend time scrolling landing pages. In fact, 62% of people find a landing page with a video more interesting than one without it.
Videos are a key tool that businesses use to spread brand awareness and move potential customers closer to making a purchase.
One of the most used types of video is the explainer. This type of video can live on your website and social media pages. It acts as an elevator pitch for your company.
Additionally, an explainer video influences people. According to our video marketing statistics report, 76% of respondents said that product/explainer videos help them make a buying decision.
Here’s one our team made for a client!
Our company specializes in 2D and 3D animation. If you are looking for someone to help you out with your next video project, reach out to us. We’d love to brainstorm ideas with you.
Want a video for your business?
Keep it short
The less you say the more likely people are to remember. Here is an example of how you can divide your one-minute video into several different parts.
The problem: Address the problem your customers are experiencing (0:00-0:20)
The solution: State your product or service as the solution (0:20-0:25)
How it works: Give a brief explanation of how it functions or how to begin (0:25-0:50)
A call to action: Inform the audience of the next steps (0:50-0:60)
Focus on tone
The tone you want for your video should be kept in mind. Most businesses we’ve worked with generally like a friendly tone.
To stand out, you could focus on a distinct feature of your brand identity and adjust your video’s tone accordingly. For instance, if you’re going to talk about a social issue, you should use an empathetic tone.
Sort of like how we did when we made this video for a non-profit:
Use a powerful script
The secret to a great video is a solid script. It acts as a foundation for everything else.
The script is how you can create a compelling story. This is where you craft a message that sticks.
Read more: How to Write an Excellent Video Script
Final thoughts
The bottom line is that running a startup is tough. Most people don’t succeed, and the entrepreneurs who do, still have some regrets about how they could have done things differently.
And, unfortunately, mistakes happen. What matters is having a growth mindset and learning from setbacks so you can come back stronger.
We wish you all the best with your business venture, and if you’re trying to come up with a marketing plan for your startup, we suggest adding video to your strategy.
An animated explainer video, for example, works great as an online promotional centerpiece.
So if you’d like to give the video a chance, get in touch. Our video production crew is at your service.
Want a video for your business?
For more expert insights, subscribe to our CEO’s monthly newsletter. Scroll down to sign up!
